STOCK TITAN

Jamie Iannone Reports Sales; Indirect Holdings Held via GRATs

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Jamie Iannone, President and CEO of eBay Inc. (EBAY), reported multiple open-market sales of company common stock under a Rule 10b5-1 trading plan executed March 7, 2025. Between September 4–5, 2025 the reporting person sold a total of 14,442 shares in six transactions at weighted average prices ranging approximately from $91.04 to $94.15. After these sales the filing shows 239,591 shares held directly. The report also discloses indirect beneficial ownership of 109,029 shares via a GRAT and 109,028 shares via a spouse's GRAT. The filing is a routine Section 16 disclosure documenting insider sales and retained direct and indirect holdings.

Positive

  • Sales executed under a Rule 10b5-1 plan, indicating pre-planned, non-discretionary transactions
  • Transparent reporting of weighted-average prices and exact share amounts for each grouped sale
  • Significant retained ownership: 239,591 shares directly plus two GRAT-held positions of 109,029 and 109,028 shares

Negative

  • Insider sold 14,442 shares over two days, reducing direct holdings and potentially creating negative perception among some investors

Insights

TL;DR: CEO executed planned sales of 14,442 shares under a 10b5-1 plan; substantial retained direct and indirect holdings remain.

The transactions are open-market sales executed under a pre-established Rule 10b5-1 plan, reducing direct holdings to 239,591 shares. Total disclosed indirect ownership adds two GRAT positions of 109,029 and 109,028 shares, indicating continued material ownership alignment with shareholders. The sales occurred across two days at weighted average prices reported between roughly $91 and $94, consistent with a structured liquidity program rather than ad hoc disposals. For investors, this is a routine liquidity event with transparent pricing and full SEC disclosure.

TL;DR: Disclosure complies with Section 16; use of 10b5-1 and GRAT transfers are standard governance practices for planned sales and estate planning.

The Form 4 documents compliance with insider reporting rules and explicitly notes the Rule 10b5-1 plan adopted March 7, 2025. The presence of GRAT-related indirect holdings signals estate-planning transfers rather than third-party divestiture. While insider sales can attract investor attention, the filing shows contemporaneous disclosure and specific weighted-average prices for each sale group, improving transparency. No derivatives or other compensatory changes are reported.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
IANNONE JAMIE

(Last) (First) (Middle)
C/O EBAY INC. 2025 HAMILTON AVE.

(Street)
SAN JOSE CA 95125

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
EBAY INC [ EBAY ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
X Officer (give title below) Other (specify below)
President and CEO
3. Date of Earliest Transaction (Month/Day/Year)
09/04/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 09/04/2025 S 2,011(1) D $91.47(2) 252,022 D
Common Stock 09/04/2025 S 4,411(1) D $92.58(3) 247,611 D
Common Stock 09/04/2025 S 799(1) D $93.1(4) 246,812 D
Common Stock 09/05/2025 S 5,436(1) D $92.13(5) 241,376 D
Common Stock 09/05/2025 S 1,321(1) D $93.08(6) 240,055 D
Common Stock 09/05/2025 S 464(1) D $93.75(7) 239,591 D
Common Stock 109,029 I By GRAT
Common Stock 109,028 I By Spouse's GRAT
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The shares were sold pursuant to a Rule 10b-5 trading plan adopted by the Reporting Person on March 7, 2025.
2. Represents the weighted average price of shares sold at prices that ranged from $91.04 to $92.02. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
3. Represents the weighted average price of shares sold at prices that ranged from $92.06 to $93.05. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
4. Represents the weighted average price of shares sold at prices that ranged from $93.05 to $93.16. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
5. Represents the weighted average price of shares sold at prices that ranged from $91.57 to $92.55. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
6. Represents the weighted average price of shares sold at prices that ranged from $92.56 to $93.53. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
7. Represents the weighted average price of shares sold at prices that ranged from $93.56 to $94.15. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
By: Greg Kerber For: Jamie Iannone 09/08/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What shares did Jamie Iannone sell in the Form 4 for EBAY?

The filing reports 14,442 shares sold in six transactions on September 4–5, 2025 under a Rule 10b5-1 plan.

At what prices were the EBAY shares sold by the reporting person?

The filing discloses weighted average sale prices in groups ranging approximately from $91.04 to $94.15.

How many EBAY shares does Jamie Iannone still own after these transactions?

Following the reported transactions the Form 4 shows 239,591 shares held directly.

Does the Form 4 show any indirect holdings for the reporting person at EBAY?

Yes. The filing reports indirect beneficial ownership of 109,029 shares by a GRAT and 109,028 shares by a spouse's GRAT.

Were these sales part of a 10b5-1 trading plan?

Yes. The Form 4 states the shares were sold pursuant to a Rule 10b5-1 trading plan adopted March 7, 2025.
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39.73B
446.87M
Internet Retail
Services-business Services, Nec
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United States
SAN JOSE