STOCK TITAN

Boone Cornelius reports Rule 10b5-1 dispositions of EBAY shares

Filing Impact
(Moderate)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Boone Cornelius, SVP and Chief People Officer of eBay Inc. (EBAY), reported dispositions of common stock on 09/18/2025. The filing shows a sale of 4,439 shares at a weighted average price of $89.53, and a disposition coded G of 1,471 shares reported at $0. Following these transactions the reporting person beneficially owned 93,392 and 91,921 shares respectively as reported on the form. The filing states the shares were disposed pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 22, 2025. The form is signed on behalf of the reporting person on 09/19/2025.

Positive

  • Transaction disclosed under a Rule 10b5-1 trading plan, indicating pre-scheduled and compliant insider selling
  • Timely Form 4 filing and signature provide transparency to investors
  • Reporting person maintains substantial ownership 91,000 shares after transactions)

Negative

  • Insider disposed of 4,439 shares at a weighted average price of $89.53, representing insider liquidity
  • Additional 1,471-share disposition reported at $0 (code G) without further explanation in the form

Insights

TL;DR: Insider sold a modest number of shares under a pre-established 10b5-1 plan; ownership remains substantial.

The reported sale of 4,439 shares at a weighted average price of $89.53 and an additional 1,471-share disposition were executed under a Rule 10b5-1 trading plan adopted May 22, 2025. Such plans are commonly used to pre-schedule transactions and reduce signaling risk. The reporting person still holds a large position (over 91,000 shares), so the transactions appear routine and structured rather than opportunistic. For investors, this is a transparent disclosure of insider liquidity but does not by itself indicate a change in company fundamentals.

TL;DR: Use of a documented 10b5-1 plan and timely Form 4 filing signal procedural compliance and transparency.

The Form 4 discloses that the disposals were made pursuant to a Rule 10b5-1 trading plan adopted on May 22, 2025, which aligns with good governance practices for scheduled insider transactions. The filing was executed and signed promptly, and the reporting person continues to hold a material equity stake 91,000 shares). There is no indication of policy noncompliance or unusual timing in the filing itself.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
1. Name and Address of Reporting Person*
Boone Cornelius

(Last) (First) (Middle)
C/O EBAY INC. 2025 HAMILTON AVE.

(Street)
SAN JOSE CA 95125

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
EBAY INC [ EBAY ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
SVP, Chief People Officer
3. Date of Earliest Transaction (Month/Day/Year)
09/18/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 09/18/2025 S 4,439(1) D $89.53(2) 93,392 D
Common Stock 09/18/2025 G 1,471(1) D $0 91,921 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The shares were disposed pursuant to a Rule 10b-5 trading plan adopted by the Reporting Person on May 22, 2025.
2. Represents the weighted average price of shares sold at prices that ranged from $89.19 to $89.96. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
By: Greg Kerber For: Cornelius Boone 09/19/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did EBAY insider Cornelius report on Form 4?

The Form 4 reports dispositions on 09/18/2025 of 4,439 shares sold at a weighted average price of $89.53 and a separate 1,471-share disposition reported at $0.

Were the transactions by Boone Cornelius part of a 10b5-1 plan?

Yes. The filing states the shares were disposed pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 22, 2025.

How many EBAY shares does Cornelius beneficially own after these transactions?

The Form 4 reports beneficial ownership of 93,392 and 91,921 shares following the reported transactions.

What price range did the shares sell for?

The filing discloses a weighted average sale price of $89.53 and states individual sale prices ranged from $89.19 to $89.96.

When was the Form 4 signed and filed?

The Form 4 includes a signature on behalf of the reporting person dated 09/19/2025.
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EBAY Stock Data

38.11B
450.87M
Internet Retail
Services-business Services, Nec
Link
United States
SAN JOSE