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eBay CEO sells 22,220 shares under 10b-5 plan

EBAY INC (EBAY) reported that President and CEO Jamie Iannone sold a total of 22,220 shares of common stock in open-market transactions on September 8 and 9, 2026, under a Rule 10b-5 trading plan adopted on November 20, 2025.

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Form Type
4

Rhea-AI Filing Summary

EBAY INC (EBAY) reported that President and CEO Jamie Iannone sold a total of 22,220 shares of common stock in open-market transactions on September 8 and 9, 2026, under a Rule 10b-5 trading plan adopted on November 20, 2025. The sales were executed in multiple tranches, including 3,844 shares at $100.48 per share and 3,778 shares at $105.02 per share. As of September 8, 2026, Iannone also reported indirect ownership of shares held through several grantor retained annuity trusts for himself and his spouse.

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Insider IANNONE JAMIE
Role President and CEO
Sold 22,220 shs ($2.29M)
Type Security Shares Price Value
Sale Common Stock F1, F8 1,050 $102.06 $107K
Sale Common Stock F1, F9 2,214 $102.85 $228K
Sale Common Stock F1, F10 3,258 $103.82 $338K
Sale Common Stock F1, F11 3,778 $105.02 $397K
Sale Common Stock F1, F12 810 $105.55 $85K
Sale Common Stock F1, F2 3,844 $100.48 $386K
Sale Common Stock F1, F3 1,331 $101.30 $135K
Sale Common Stock F1, F4 1,155 $102.39 $118K
Sale Common Stock F1, F5 1,596 $103.14 $165K
Sale Common Stock F1, F6 2,911 $104.59 $304K
Sale Common Stock F1, F7 273 $104.95 $29K
holding Common Stock -- -- --
holding Common Stock -- -- --
holding Common Stock -- -- --
holding Common Stock -- -- --
Holdings After Transaction: Common Stock — 219,881 shares (Direct); Common Stock — 76,329 shares (Indirect, By GRAT A); Common Stock — 32,700 shares (Indirect, By GRAT B); Common Stock — 76,328 shares (Indirect, By Spouse's GRAT A); Common Stock — 32,700 shares (Indirect, By Spouse's GRAT B)
Footnotes (12)
  1. F1. The shares were sold pursuant to a Rule 10b-5 trading plan adopted by the Reporting Person on November 20, 2025.
  2. F2. Represents the weighted average price of shares sold at prices that ranged from $99.89 to $100.87. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
  3. F3. Represents the weighted average price of shares sold at prices that ranged from $100.89 to $101.87. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
  4. F4. Represents the weighted average price of shares sold at prices that ranged from $101.89 to $102.84. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
  5. F5. Represents the weighted average price of shares sold at prices that ranged from $102.89 to $103.69. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
  6. F6. Represents the weighted average price of shares sold at prices that ranged from $104.24 to $104.87. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
  7. F7. Represents the weighted average price of shares sold at prices that ranged from $104.89 to $105.10. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
  8. F8. Represents the weighted average price of shares sold at prices that ranged from $101.45 to $102.42. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
  9. F9. Represents the weighted average price of shares sold at prices that ranged from $102.47 to $103.44. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
  10. F10. Represents the weighted average price of shares sold at prices that ranged from $103.45 to $104.44. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
  11. F11. Represents the weighted average price of shares sold at prices that ranged from $104.45 to $105.44. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
  12. F12. Represents the weighted average price of shares sold at prices that ranged from $105.46 to $105.69. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
Shares sold 22,220 shares Total EBAY common shares sold by Jamie Iannone on September 8–9, 2026
Sale example 1 3,844 shares at $100.48 per share Open-market sale on September 8, 2026
Sale example 2 3,778 shares at $105.02 per share Open-market sale on September 9, 2026
Indirect holding – GRAT A 76,329 shares Indirectly held by a grantor retained annuity trust labeled GRAT A as of September 8, 2026
Indirect holding – GRAT B 32,700 shares Indirectly held by a grantor retained annuity trust labeled GRAT B as of September 8, 2026
Indirect holding – Spouse's GRAT A 76,328 shares Indirectly held by spouse’s grantor retained annuity trust labeled GRAT A as of September 8, 2026
Indirect holding – Spouse's GRAT B 32,700 shares Indirectly held by spouse’s grantor retained annuity trust labeled GRAT B as of September 8, 2026
Trading plan adoption date November 20, 2025 Date Jamie Iannone adopted the Rule 10b-5 trading plan governing these sales
Rule 10b-5 trading plan regulatory
"The shares were sold pursuant to a Rule 10b-5 trading plan adopted by the Reporting Person on November 20, 2025."
weighted average price financial
"Represents the weighted average price of shares sold at prices that ranged from $99.89 to $100.87."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
grantor retained annuity trust (GRAT) financial
"Indirect ownership entries identify shares held By GRAT A, By GRAT B, and similar trusts for the reporting person and spouse."

FAQ

How many EBAY (EBAY) shares did CEO Jamie Iannone sell in this Form 4?

Jamie Iannone sold a total of 22,220 shares of EBAY common stock. The sales occurred in multiple open-market transactions on September 8 and 9, 2026, as disclosed in the Form 4 filing.

Over what dates did the EBAY (EBAY) CEO’s reported stock sales occur?

The reported stock sales by EBAY President and CEO Jamie Iannone took place on September 8, 2026 and September 9, 2026, in a series of open-market transactions in EBAY common stock.

At what prices did Jamie Iannone sell EBAY (EBAY) shares in this filing?

The filing reports sales including 3,844 shares at $100.48 per share on September 8, 2026 and 3,778 shares at $105.02 per share on September 9, 2026. Other tranches were sold at reported weighted average prices around these levels.

Were Jamie Iannone’s EBAY (EBAY) stock sales made under a trading plan?

Yes. A footnote states that the shares were sold pursuant to a Rule 10b-5 trading plan adopted by Jamie Iannone on November 20, 2025, indicating the sales were made under a pre-arranged plan.

What indirect EBAY (EBAY) holdings does Jamie Iannone report in this Form 4?

As of September 8, 2026, Jamie Iannone reports indirect ownership of 76,329 shares held by a GRAT A, 32,700 shares held by a GRAT B, plus 76,328 shares and 32,700 shares held by his spouse’s GRAT A and GRAT B, respectively.

Does the Form 4 state Jamie Iannone’s direct EBAY (EBAY) share balance after these sales?

The filing discloses the 22,220 shares sold and lists indirect holdings in several grantor retained annuity trusts. It does not provide a single consolidated number for Jamie Iannone’s direct EBAY shares following these transactions.

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SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
IANNONE JAMIE

(Last)(First)(Middle)
C/O EBAY INC. 2025 HAMILTON AVE.

(Street)
SAN JOSE CALIFORNIA 95125

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
EBAY INC [ EBAY ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
XOfficer (give title below)Other (specify below)
President and CEO
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
09/08/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock09/08/2026S3,844(1)D$100.48(2)238,257D
Common Stock09/08/2026S1,331(1)D$101.3(3)236,926D
Common Stock09/08/2026S1,155(1)D$102.39(4)235,771D
Common Stock09/08/2026S1,596(1)D$103.14(5)234,175D
Common Stock09/08/2026S2,911(1)D$104.59(6)231,264D
Common Stock09/08/2026S273(1)D$104.95(7)230,991D
Common Stock09/09/2026S1,050(1)D$102.06(8)229,941D
Common Stock09/09/2026S2,214(1)D$102.85(9)227,727D
Common Stock09/09/2026S3,258(1)D$103.82(10)224,469D
Common Stock09/09/2026S3,778(1)D$105.02(11)220,691D
Common Stock09/09/2026S810(1)D$105.55(12)219,881D
Common Stock76,329IBy GRAT A
Common Stock32,700IBy GRAT B
Common Stock76,328IBy Spouse's GRAT A
Common Stock32,700IBy Spouse's GRAT B
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. The shares were sold pursuant to a Rule 10b-5 trading plan adopted by the Reporting Person on November 20, 2025.
2. Represents the weighted average price of shares sold at prices that ranged from $99.89 to $100.87. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
3. Represents the weighted average price of shares sold at prices that ranged from $100.89 to $101.87. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
4. Represents the weighted average price of shares sold at prices that ranged from $101.89 to $102.84. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
5. Represents the weighted average price of shares sold at prices that ranged from $102.89 to $103.69. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
6. Represents the weighted average price of shares sold at prices that ranged from $104.24 to $104.87. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
7. Represents the weighted average price of shares sold at prices that ranged from $104.89 to $105.10. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
8. Represents the weighted average price of shares sold at prices that ranged from $101.45 to $102.42. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
9. Represents the weighted average price of shares sold at prices that ranged from $102.47 to $103.44. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
10. Represents the weighted average price of shares sold at prices that ranged from $103.45 to $104.44. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
11. Represents the weighted average price of shares sold at prices that ranged from $104.45 to $105.44. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
12. Represents the weighted average price of shares sold at prices that ranged from $105.46 to $105.69. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
By: Oliver Cohen For: Jamie Iannone09/10/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

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