eBay CEO sells 22,220 shares under 10b-5 plan
EBAY INC (EBAY) reported that President and CEO Jamie Iannone sold a total of 22,220 shares of common stock in open-market transactions on September 8 and 9, 2026, under a Rule 10b-5 trading plan adopted on November 20, 2025.
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Form Type
4
Rhea-AI Filing Summary
EBAY INC (EBAY) reported that President and CEO Jamie Iannone sold a total of 22,220 shares of common stock in open-market transactions on September 8 and 9, 2026, under a Rule 10b-5 trading plan adopted on November 20, 2025. The sales were executed in multiple tranches, including 3,844 shares at $100.48 per share and 3,778 shares at $105.02 per share. As of September 8, 2026, Iannone also reported indirect ownership of shares held through several grantor retained annuity trusts for himself and his spouse.
Insider Trade Summary 10b5-1
Net Seller: 22,220 shares
Net Sell
15 txns
Insider
IANNONE JAMIE
Role
President and CEO
Sold
22,220 shs ($2.29M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock F1, F8 | 1,050 | $102.06 | $107K |
| Sale | Common Stock F1, F9 | 2,214 | $102.85 | $228K |
| Sale | Common Stock F1, F10 | 3,258 | $103.82 | $338K |
| Sale | Common Stock F1, F11 | 3,778 | $105.02 | $397K |
| Sale | Common Stock F1, F12 | 810 | $105.55 | $85K |
| Sale | Common Stock F1, F2 | 3,844 | $100.48 | $386K |
| Sale | Common Stock F1, F3 | 1,331 | $101.30 | $135K |
| Sale | Common Stock F1, F4 | 1,155 | $102.39 | $118K |
| Sale | Common Stock F1, F5 | 1,596 | $103.14 | $165K |
| Sale | Common Stock F1, F6 | 2,911 | $104.59 | $304K |
| Sale | Common Stock F1, F7 | 273 | $104.95 | $29K |
| holding | Common Stock | -- | -- | -- |
| holding | Common Stock | -- | -- | -- |
| holding | Common Stock | -- | -- | -- |
| holding | Common Stock | -- | -- | -- |
Holdings After Transaction:
Common Stock — 219,881 shares (Direct);
Common Stock — 76,329 shares (Indirect, By GRAT A);
Common Stock — 32,700 shares (Indirect, By GRAT B);
Common Stock — 76,328 shares (Indirect, By Spouse's GRAT A);
Common Stock — 32,700 shares (Indirect, By Spouse's GRAT B)
Footnotes (12)
- F1. The shares were sold pursuant to a Rule 10b-5 trading plan adopted by the Reporting Person on November 20, 2025.
- F2. Represents the weighted average price of shares sold at prices that ranged from $99.89 to $100.87. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
- F3. Represents the weighted average price of shares sold at prices that ranged from $100.89 to $101.87. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
- F4. Represents the weighted average price of shares sold at prices that ranged from $101.89 to $102.84. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
- F5. Represents the weighted average price of shares sold at prices that ranged from $102.89 to $103.69. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
- F6. Represents the weighted average price of shares sold at prices that ranged from $104.24 to $104.87. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
- F7. Represents the weighted average price of shares sold at prices that ranged from $104.89 to $105.10. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
- F8. Represents the weighted average price of shares sold at prices that ranged from $101.45 to $102.42. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
- F9. Represents the weighted average price of shares sold at prices that ranged from $102.47 to $103.44. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
- F10. Represents the weighted average price of shares sold at prices that ranged from $103.45 to $104.44. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
- F11. Represents the weighted average price of shares sold at prices that ranged from $104.45 to $105.44. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
- F12. Represents the weighted average price of shares sold at prices that ranged from $105.46 to $105.69. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
Key Figures
Shares sold: 22,220 shares
Sale example 1: 3,844 shares at $100.48 per share
Sale example 2: 3,778 shares at $105.02 per share
+5 more
8 metrics
Shares sold
22,220 shares
Total EBAY common shares sold by Jamie Iannone on September 8–9, 2026
Sale example 1
3,844 shares at $100.48 per share
Open-market sale on September 8, 2026
Sale example 2
3,778 shares at $105.02 per share
Open-market sale on September 9, 2026
Indirect holding – GRAT A
76,329 shares
Indirectly held by a grantor retained annuity trust labeled GRAT A as of September 8, 2026
Indirect holding – GRAT B
32,700 shares
Indirectly held by a grantor retained annuity trust labeled GRAT B as of September 8, 2026
Indirect holding – Spouse's GRAT A
76,328 shares
Indirectly held by spouse’s grantor retained annuity trust labeled GRAT A as of September 8, 2026
Indirect holding – Spouse's GRAT B
32,700 shares
Indirectly held by spouse’s grantor retained annuity trust labeled GRAT B as of September 8, 2026
Trading plan adoption date
November 20, 2025
Date Jamie Iannone adopted the Rule 10b-5 trading plan governing these sales
Key Terms
Rule 10b-5 trading plan, weighted average price, grantor retained annuity trust (GRAT)
3 terms
Rule 10b-5 trading plan regulatory
"The shares were sold pursuant to a Rule 10b-5 trading plan adopted by the Reporting Person on November 20, 2025."
weighted average price financial
"Represents the weighted average price of shares sold at prices that ranged from $99.89 to $100.87."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
grantor retained annuity trust (GRAT) financial
"Indirect ownership entries identify shares held By GRAT A, By GRAT B, and similar trusts for the reporting person and spouse."
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
Over what dates did the EBAY (EBAY) CEO’s reported stock sales occur?
The reported stock sales by EBAY President and CEO Jamie Iannone took place on September 8, 2026 and September 9, 2026, in a series of open-market transactions in EBAY common stock.
Were Jamie Iannone’s EBAY (EBAY) stock sales made under a trading plan?
Yes. A footnote states that the shares were sold pursuant to a Rule 10b-5 trading plan adopted by Jamie Iannone on November 20, 2025, indicating the sales were made under a pre-arranged plan.
What indirect EBAY (EBAY) holdings does Jamie Iannone report in this Form 4?
As of September 8, 2026, Jamie Iannone reports indirect ownership of 76,329 shares held by a GRAT A, 32,700 shares held by a GRAT B, plus 76,328 shares and 32,700 shares held by his spouse’s GRAT A and GRAT B, respectively.
AI-generated analysis. How Rhea-AI works. Not financial advice.
