eBay (EBAY) CEO sells 22,220 shares in pre-planned stock trades
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
eBay Inc. President and CEO Jamie Iannone reported open-market sales of 22,220 shares of eBay common stock on July 6–7, 2026. The shares were sold in multiple trades at prices around $113–$115 per share, as reflected in the reported transaction prices and weighted averages.
The sales were made pursuant to a Rule 10b-5 trading plan adopted on November 20, 2025, indicating they were pre-scheduled rather than discretionary. After these transactions, Iannone directly held 264,321 shares of common stock, with additional indirect holdings reported through spouse and personal GRAT vehicles.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 22,220 shares ($2,531,580)
Net Sell
8 txns
Insider
IANNONE JAMIE
Role
President and CEO
Sold
22,220 shs ($2.53M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 9,927 | $114.47 | $1.14M |
| Sale | Common Stock | 1,183 | $115.07 | $136K |
| Sale | Common Stock | 9,206 | $113.23 | $1.04M |
| Sale | Common Stock | 1,904 | $113.82 | $217K |
| holding | Common Stock | -- | -- | -- |
| holding | Common Stock | -- | -- | -- |
| holding | Common Stock | -- | -- | -- |
| holding | Common Stock | -- | -- | -- |
Holdings After Transaction:
Common Stock — 265,504 shares (Direct, null);
Common Stock — 76,329 shares (Indirect, By GRAT A)
Footnotes (1)
- The shares were sold pursuant to a Rule 10b-5 trading plan adopted by the Reporting Person on November 20, 2025. Represents the weighted average price of shares sold at prices that ranged from $112.65 to $113.62. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price. Represents the weighted average price of shares sold at prices that ranged from $113.65 to $114.41. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price. Represents the weighted average price of shares sold at prices that ranged from $113.90 to $114.89. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price. Represents the weighted average price of shares sold at prices that ranged from $114.90 to $115.25. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
Key Figures
Total shares sold: 22,220 shares
Sale price 1: $113.23/share
Sale price 2: $113.82/share
+5 more
8 metrics
Total shares sold
22,220 shares
Open-market sales of common stock reported in this Form 4
Sale price 1
$113.23/share
Open-market sale of 9,206 shares of common stock on July 6, 2026
Sale price 2
$113.82/share
Open-market sale of 1,904 shares of common stock on July 6, 2026
Sale price 3
$114.47/share
Open-market sale of 9,927 shares of common stock on July 7, 2026
Sale price 4
$115.07/share
Open-market sale of 1,183 shares of common stock on July 7, 2026
Direct holdings after trades
264,321 shares
Common stock directly owned by CEO following reported transactions
Spouse’s GRAT B holdings
32,700 shares
Indirect ownership entry labeled "By Spouse's GRAT B" as of July 6, 2026
Spouse’s GRAT A holdings
76,328 shares
Indirect ownership entry labeled "By Spouse's GRAT A" as of July 6, 2026
Key Terms
Rule 10b-5 trading plan, weighted average price, GRAT, open-market sale
4 terms
Rule 10b-5 trading plan regulatory
"The shares were sold pursuant to a Rule 10b-5 trading plan adopted by the Reporting Person"
weighted average price financial
"Represents the weighted average price of shares sold at prices that ranged from $112.65 to $113.62"
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
GRAT financial
"nature_of_ownership": "By GRAT A""
open-market sale financial
"transaction_action": "open-market sale""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
FAQ
What insider transaction did eBay (EBAY) CEO Jamie Iannone report?
Jamie Iannone reported selling 22,220 shares of eBay common stock in open-market transactions on July 6–7, 2026. The sales were executed at prices a little above $113–$115 per share, according to the Form 4 filing.
Were Jamie Iannone’s eBay (EBAY) stock sales pre-planned?
Yes. A footnote states the shares were sold under a Rule 10b-5 trading plan adopted on November 20, 2025. Such plans schedule trades in advance, indicating the timing of these sales was pre-arranged rather than based on short-term market conditions.