STOCK TITAN

EBAY CEO executes 10b5-1 sales totaling 13,452 shares

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Director and CEO Jamie Iannone disclosed multiple sales of common stock on 10/06/2025 and 10/07/2025. Total direct shares sold across reported transactions sum to 13,452 shares, executed under a Rule 10b5-1 trading plan adopted on 03/07/2025. The weighted average prices for those sales ranged from about $89.73 to $94.54, and direct beneficial ownership decreased from 252,109 shares to 243,002 shares following the trades. The filing also shows indirect holdings of 109,029 and 109,028 shares attributed to a GRAT and a spouse's GRAT, respectively. The report is signed on behalf of the reporting person on 10/08/2025.

Positive

  • Sales executed under a Rule 10b5-1 plan, indicating pre-arranged trades adopted on 03/07/2025
  • Detailed pricing disclosure with weighted-average price ranges and an undertaking to provide per-price quantities on request
  • Continued substantial indirect ownership via a GRAT and spouse's GRAT (each ~109k shares)

Negative

  • Direct ownership reduced by 9,107 shares from 252,109 to 243,002 following the reported trades
  • Material sales over two days (total direct sales of 13,452 shares) could be interpreted as reduced insider exposure

Insights

TL;DR: Multiple planned sales reduced direct ownership modestly under a 10b5-1 plan.

The reporting person executed a series of disclosed sales totaling 13,452 direct shares on 10/06/2025–10/07/2025, using a Rule 10b5-1 plan adopted on 03/07/2025. Transaction prices show a weighted range of about $89.73 to $94.54, and direct holdings declined to 243,002 shares.

Dependency and risk center on the 10b5-1 plan terms and the continuing indirect holdings via two GRATs (each ~109k shares). Monitor any further Form 4s for additional sales or transfers that would change insider alignment or parent-level control within the next reporting cycles.

Insider IANNONE JAMIE
Role President and CEO
Sold 14,442 shs ($1.32M)
Type Security Shares Price Value
Sale Common Stock 1,208 $89.73 $108K
Sale Common Stock 928 $90.77 $84K
Sale Common Stock 2,789 $91.83 $256K
Sale Common Stock 2,134 $92.77 $198K
Sale Common Stock 150 $94.01 $14K
Sale Common Stock 12 $94.54 $1K
Sale Common Stock 5,335 $91.56 $488K
Sale Common Stock 1,886 $92.32 $174K
holding Common Stock -- -- --
holding Common Stock -- -- --
Holdings After Transaction: Common Stock — 249,015 shares (Direct); Common Stock — 109,029 shares (Indirect, By GRAT)
Footnotes (1)
  1. The shares were sold pursuant to a Rule 10b-5 trading plan adopted by the Reporting Person on March 7, 2025. Represents the weighted average price of shares sold at prices that ranged from $91.00 to $91.98. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price. Represents the weighted average price of shares sold at prices that ranged from $91.99 to $92.92. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price. Represents the weighted average price of shares sold at prices that ranged from $89.24 to $90.21. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price. Represents the weighted average price of shares sold at prices that ranged from $90.26 to $91.23. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price. Represents the weighted average price of shares sold at prices that ranged from $91.31 to $92.30. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price. Represents the weighted average price of shares sold at prices that ranged from $92.32 to $93.27. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price. Represents the weighted average price of shares sold at prices that ranged from $93.41 to $94.39. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
IANNONE JAMIE

(Last) (First) (Middle)
C/O EBAY INC. 2025 HAMILTON AVE.

(Street)
SAN JOSE CA 95125

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
EBAY INC [ EBAY ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
X Officer (give title below) Other (specify below)
President and CEO
3. Date of Earliest Transaction (Month/Day/Year)
10/06/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 10/06/2025 S 5,335(1) D $91.56(2) 252,109 D
Common Stock 10/06/2025 S 1,886(1) D $92.32(3) 250,223 D
Common Stock 10/07/2025 S 1,208(1) D $89.73(4) 249,015 D
Common Stock 10/07/2025 S 928(1) D $90.77(5) 248,087 D
Common Stock 10/07/2025 S 2,789(1) D $91.83(6) 245,298 D
Common Stock 10/07/2025 S 2,134(1) D $92.77(7) 243,164 D
Common Stock 10/07/2025 S 150(1) D $94.01(8) 243,014 D
Common Stock 10/07/2025 S 12(1) D $94.54 243,002 D
Common Stock 109,029 I By GRAT
Common Stock 109,028 I By Spouse's GRAT
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The shares were sold pursuant to a Rule 10b-5 trading plan adopted by the Reporting Person on March 7, 2025.
2. Represents the weighted average price of shares sold at prices that ranged from $91.00 to $91.98. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
3. Represents the weighted average price of shares sold at prices that ranged from $91.99 to $92.92. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
4. Represents the weighted average price of shares sold at prices that ranged from $89.24 to $90.21. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
5. Represents the weighted average price of shares sold at prices that ranged from $90.26 to $91.23. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
6. Represents the weighted average price of shares sold at prices that ranged from $91.31 to $92.30. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
7. Represents the weighted average price of shares sold at prices that ranged from $92.32 to $93.27. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
8. Represents the weighted average price of shares sold at prices that ranged from $93.41 to $94.39. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
By: Oliver Cohen For: Jamie Iannone 10/08/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Jamie Iannone (EBAY) report on Form 4 dated 10/08/2025?

The filing shows multiple sales on 10/06/2025–10/07/2025 totaling 13,452 direct shares, executed under a Rule 10b5-1 plan; direct holdings fell to 243,002 shares.

Were the share sales by the EBAY CEO pre-planned under a trading plan?

Yes. The shares were sold pursuant to a Rule 10b5-1 trading plan adopted on 03/07/2025.

At what prices were EBAY shares sold according to the Form 4?

Weighted-average sale prices ranged from about $89.73 to $94.54, with specific ranges disclosed per transaction line.

How much did direct beneficial ownership change after the transactions?

Direct beneficial ownership decreased from 252,109 shares to 243,002 shares, a reduction of 9,107 shares.

Does the filing indicate any indirect holdings for the reporting person?

Yes. The filing reports 109,029 shares held by a GRAT and 109,028 shares held by a spouse's GRAT as indirect beneficial ownership.

Who signed the Form 4 and when was it filed?

The form was submitted by Oliver Cohen on behalf of Jamie Iannone and is dated 10/08/2025.