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eBay (NASDAQ: EBAY) CEO Iannone sells shares in Rule 10b5-1 plan

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

eBay Inc. President and CEO Jamie Iannone reported stock sales made under a pre-arranged Rule 10b5-1 trading plan. On January 2, 2026, he sold 3,734 shares of common stock at a weighted average price of $87.06 and 5,150 shares at a weighted average price of $87.84, both coded as open-market sales. After these transactions, he directly held 223,187 shares of eBay common stock.

The filing also shows indirect holdings of 109,029 shares held by a GRAT and 109,028 shares held by his spouse’s GRAT. The footnotes state that the reported sales were executed pursuant to a Rule 10b-5 trading plan adopted on March 7, 2025, indicating they were scheduled in advance rather than made on an ad hoc basis.

Positive

  • None.

Negative

  • None.
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
IANNONE JAMIE

(Last) (First) (Middle)
C/O EBAY INC. 2025 HAMILTON AVE.

(Street)
SAN JOSE CA 95125

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
EBAY INC [ EBAY ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
X Officer (give title below) Other (specify below)
President and CEO
3. Date of Earliest Transaction (Month/Day/Year)
01/02/2026
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 01/02/2026 S 3,734(1) D $87.06(2) 228,337 D
Common Stock 01/02/2026 S 5,150(1) D $87.84(3) 223,187 D
Common Stock 109,029 I By GRAT
Common Stock 109,028 I By Spouse's GRAT
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The shares were sold pursuant to a Rule 10b-5 trading plan adopted by the Reporting Person on March 7, 2025.
2. Represents the weighted average price of shares sold at prices that ranged from $86.57 to $87.55. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
3. Represents the weighted average price of shares sold at prices that ranged from $87.56 to $88.40. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
By: Greg Kerber For: Jamie Iannone 01/06/2026
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider activity did eBay (EBAY) report in this Form 4?

The Form 4 reports that eBay Inc. President and CEO Jamie Iannone sold shares of eBay common stock in two open-market transactions on January 2, 2026, under a pre-arranged trading plan.

How many eBay (EBAY) shares did CEO Jamie Iannone sell and at what prices?

Jamie Iannone sold 3,734 shares of eBay common stock at a weighted average price of $87.06 and 5,150 shares at a weighted average price of $87.84, as disclosed in the filing.

Was the eBay (EBAY) CEO stock sale part of a Rule 10b5-1 trading plan?

Yes. A footnote explains that the shares were sold pursuant to a Rule 10b-5 trading plan adopted by the reporting person on March 7, 2025, and the form includes a checkbox reference to Rule 10b5-1(c).

How many eBay (EBAY) shares does Jamie Iannone hold after the reported transactions?

Following the reported sales, Jamie Iannone directly owned 223,187 shares of eBay common stock. The filing also shows indirect holdings of 109,029 shares by a GRAT and 109,028 shares by his spouse’s GRAT.

What indirect eBay (EBAY) share holdings related to the CEO are disclosed?

The filing lists indirect beneficial ownership of eBay common stock of 109,029 shares noted as held "By GRAT" and 109,028 shares noted as held "By Spouse's GRAT," in addition to his direct holdings.

What role does Jamie Iannone hold at eBay (EBAY) according to the filing?

The reporting person, Jamie Iannone, is identified as both a Director and an Officer of eBay Inc., with the officer title President and CEO.

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Internet Retail
Services-business Services, Nec
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United States
SAN JOSE