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  4. [Form 4] New Oriental Education & Technology Group Inc. Insider Trading Activity

New Oriental Education & Technology (EDU) director sells 70,000 ADS

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

New Oriental Education & Technology Group Inc. director Zhou Chenggang reported open-market sales of a total of 70,000 ADS. On August 7, 2026, he sold 13,052 ADS at a weighted average of $56.32, and on August 10, 2026, he sold 56,948 ADS at a weighted average of $56.83. Each ADS represents ten underlying common shares.

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Insights

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Insider Zhou Chenggang
Role Director
Sold 70,000 shs ($3.97M)
Type Security Shares Price Value
Sale ADS F1, F3 56,948 $56.83 $3.24M
Sale ADS F1, F2 13,052 $56.32 $735K
Holdings After Transaction: ADS — 429,998 shares (Direct)
Footnotes (3)
  1. F1. Each American Depositary Share ("ADS") represents ten underlying common shares of the Issuer.
  2. F2. Represents weighted average sales price per ADS. The ADSs were sold at prices ranging from $56.0 to $56.55. The Reporting Person will provide upon request, to the SEC staff, the Issuer or security holder of the Issuer, full information regarding the number of shares sold at each separate price.
  3. F3. Represents weighted average sales price per ADS. The ADSs were sold at prices ranging from $56.45 to $57.35. The Reporting Person will provide upon request, to the SEC staff, the Issuer or security holder of the Issuer, full information regarding the number of shares sold at each separate price.
Total ADS sold 70,000 ADS Combined August 7 and August 10, 2026 open-market sales by director Zhou Chenggang
ADS sold on August 7, 2026 13,052 ADS Open-market sale at weighted average price of $56.32 per ADS
Weighted average price on August 7, 2026 $56.32 per ADS Prices ranged from $56.00 to $56.55 per ADS
ADS sold on August 10, 2026 56,948 ADS Open-market sale at weighted average price of $56.83 per ADS
Weighted average price on August 10, 2026 $56.83 per ADS Prices ranged from $56.45 to $57.35 per ADS
ADS to common share ratio 1 ADS = 10 common shares Each American Depositary Share represents ten underlying common shares of the issuer
American Depositary Share financial
"Each American Depositary Share ("ADS") represents ten underlying common shares"
An American Depositary Share (ADS) is a U.S.-listed certificate that represents a specified number of shares in a foreign company, held by a custodian bank; it works like a receipt that allows U.S. investors to buy and trade foreign equity on American exchanges without dealing with another country’s markets. Investors care because ADSs make foreign stocks easier to access, improve liquidity and settlement in dollars, and can affect dividend payments, voting rights and regulatory oversight compared with buying the underlying foreign shares directly.
ADS financial
"Represents weighted average sales price per ADS. The ADSs were sold"
Ads are paid promotional messages a company places across media — online, on TV, in print, or on social platforms — to attract customers, explain products, or shape public perception. For investors, ads matter because they drive sales growth, affect how much a company must spend to win customers, and influence brand strength and long-term value. Ads can also create regulatory or reputational risk if claims are misleading, which can affect profits and stock price.
weighted average sales price financial
"Represents weighted average sales price per ADS. The ADSs were sold"

FAQ

What insider transactions did EDU director Zhou Chenggang report?
Director Zhou Chenggang reported selling a total of 70,000 ADS of New Oriental Education & Technology Group Inc. in two open-market transactions on August 7 and 10, 2026, at weighted average prices around $56–$57 per ADS.

How many New Oriental (EDU) ADS did Zhou Chenggang sell on August 7, 2026?
On August 7, 2026, Zhou Chenggang sold 13,052 ADS of New Oriental at a weighted average price of $56.32 per ADS. The filing notes actual trade prices ranged between $56.00 and $56.55 per ADS.

What was the size and price of Zhou Chenggang’s August 10, 2026 sale of EDU ADS?
On August 10, 2026, Zhou Chenggang sold 56,948 ADS of New Oriental at a weighted average price of $56.83 per ADS. The disclosed sale prices ranged from $56.45 to $57.35 per ADS in the market.

What does each New Oriental (EDU) ADS represent in common shares?
Each New Oriental American Depositary Share (ADS) represents ten underlying common shares of the issuer. This ratio affects how ADS trades relate to the company’s ordinary shares and is explicitly stated in the filing’s footnotes.

Were the reported EDU insider sales by Zhou Chenggang direct or indirect holdings?
The filing classifies both reported transactions as direct ownership sales. Each sale involved ADS held directly by Zhou Chenggang, with no indication that the trades were executed through a trust, LLC, or other indirect ownership vehicle.

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Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Zhou Chenggang
(Last)(First)(Middle)
NO. 6 HAI DIAN ZHONG STREET
HAIDIAN DISTRICT
(Street)
BEIJING100080
(City)(State)(Zip)
CHINA
(Country)		2. Issuer Name and Ticker or Trading Symbol
New Oriental Education & Technology Group Inc. [ EDU ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
Officer (give title below)Other (specify below)
2a. Foreign Trading Symbol
[HKEX:9901]
3. Date of Earliest Transaction (Month/Day/Year)
08/07/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
ADS(1)08/07/2026S13,052D$56.32(2)486,946D
ADS(1)08/10/2026S56,948D$56.83(3)429,998D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. Each American Depositary Share ("ADS") represents ten underlying common shares of the Issuer.
2. Represents weighted average sales price per ADS. The ADSs were sold at prices ranging from $56.0 to $56.55. The Reporting Person will provide upon request, to the SEC staff, the Issuer or security holder of the Issuer, full information regarding the number of shares sold at each separate price.
3. Represents weighted average sales price per ADS. The ADSs were sold at prices ranging from $56.45 to $57.35. The Reporting Person will provide upon request, to the SEC staff, the Issuer or security holder of the Issuer, full information regarding the number of shares sold at each separate price.
Zhou Chenggang08/11/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR