EFX Insider Notice: 3,764 Shares Planned Sale on 08/22/2025 via Fidelity

Rhea-AI Filing Summary

Form 144 notice for Equifax, Inc. (EFX) reporting a proposed sale of 3,764 common shares with an aggregate market value of $964,649.84 to be sold on 08/22/2025 through Fidelity Brokerage Services LLC on the NYSE. The filing lists acquisition details for these shares as an option granted on 02/09/2024 with an acquisition date recorded as 08/22/2025 and payment in cash. An additional 1 share was acquired via dividend reinvestment on 06/12/2025. The filing also discloses a sale by Todd M. Horvath of 8,797 common shares on 08/20/2025 yielding $2,199,425.94. The notice includes the required representation that the seller does not possess undisclosed material adverse information about the issuer.

Positive

• Disclosure compliance: Filing provides required Rule 144 details including broker, number of shares, market value, and planned sale date.
• Transaction transparency: Acquisition dates, nature of acquisition (option granted and dividend reinvestment), and payment method (cash) are documented.
• Seller attestation: Seller represents no undisclosed material adverse information, meeting the attestation requirement.

Negative

• Insider selling activity: Proposed sale of 3,764 shares valued at $964,649.84 and a prior sale of 8,797 shares for $2,199,425.94 indicate insider liquidity events that investors may view as material.
• Concentrated prior sale: Recent sale by Todd M. Horvath of 8,797 shares on 08/20/2025 generated substantial gross proceeds ($2,199,425.94).

Insights

Securities/Financial Analyst

TL;DR: Routine insider sale disclosure showing a modest block of shares for sale; prior recent sale also disclosed.

The filing transparently reports a proposed Rule 144 sale of 3,764 Equifax common shares valued at $964,649.84, to occur on 08/22/2025 via Fidelity on the NYSE. Acquisition details list these shares as tied to an option granted on 02/09/2024 with cash payment on 08/22/2025, and a separate 1-share dividend reinvestment on 06/12/2025. The filing also records a recent sale by Todd M. Horvath of 8,797 shares on 08/20/2025 for $2,199,425.94. This is a standard Rule 144 disclosure; it provides necessary transparency about insider sales and prior sales volumes and proceeds.

Corporate Governance Expert

TL;DR: Disclosure meets Rule 144 mechanics; indicates insider liquidity but no assertion of undisclosed adverse information.

The notice includes the seller's attestation that no material nonpublic adverse information is held, and identifies the broker (Fidelity Brokerage Services LLC) and planned trading venue (NYSE). It documents the nature and dates of acquisition, including option-related acquisition and dividend reinvestment, and discloses a sizable recent sale by an individual (Todd M. Horvath). From a governance perspective, the filing satisfies routine public-disclosure requirements for insider sales under the Securities Act.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	3764	964649.84	123797380	08/22/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	08/22/2025	Option Granted - 02/09/2024	Issuer			3763	08/22/2025	Cash
Common	06/12/2025	Dividend Reinvestment	Issuer			1	06/12/2025	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Todd M. Horvath 1550 Peachtree Street N.W. Atlanta GA 30309	Common	08/20/2025	8797	2199425.94

144: Remarks and Signature

Remarks

Date of Notice

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does Equifax's (EFX) Form 144 filed here report?

The Form 144 reports a proposed sale of 3,764 common shares valued at $964,649.84 to be sold on 08/22/2025 through Fidelity Brokerage Services LLC on the NYSE.

Who is the broker and on which exchange will the EFX shares be sold?

The filing names Fidelity Brokerage Services LLC as the broker and lists the NYSE as the securities exchange.

What acquisition information is disclosed for the shares to be sold?

The shares are shown as acquired via an option granted on 02/09/2024 (acquisition date recorded as 08/22/2025) and one share via dividend reinvestment on 06/12/2025; payment is listed as cash.

Did the filer report any sales of Equifax shares in the past three months?

Yes. The filing discloses that Todd M. Horvath sold 8,797 common shares on 08/20/2025 for gross proceeds of $2,199,425.94.

Does the filing state whether the seller has undisclosed adverse information about Equifax?

Yes. By signing, the person represents they do not know any material adverse information regarding the issuer that has not been publicly disclosed.