Gen and Equifax Expand Partnership to Deliver Comprehensive Solutions for Consumers' Financial Lives

Rhea-AI Summary

Gen Digital (NASDAQ: GEN) and Equifax (NYSE: EFX) expanded a strategic partnership on Feb. 4, 2026 to integrate Equifax differentiated data with Gen's AI-powered products and to surface Gen's Engine platform capabilities within myEquifax in the U.S.

The deal aims to boost identity protection, financial wellness recommendations and personalized financial product recommendations for consumers across Gen brands Norton, Avast, LifeLock and MoneyLion, while giving Equifax access to Engine by Gen to enhance myEquifax personalization.

Market Reality Check

Price: $181.04 Vol: Volume 4,759,857 is 2.51x...

high vol

$181.04 Last Close

Volume Volume 4,759,857 is 2.51x the 20-day average of 1,895,518, indicating elevated trading activity. high

Technical Price at 175.05 is trading below the 200-day MA of 239.23 and near the 52-week low of 173.83.

Peers on Argus

EFX fell 12.11%, while key peers like VRSK (-5.51%), BAH (-3.56%), FCN (-1.72%) ...

EFX fell 12.11%, while key peers like VRSK (-5.51%), BAH (-3.56%), FCN (-1.72%) and HURN (-3.81%) were also down but far less, suggesting a more company-specific move.

Previous Partnership Reports

2 past events · Latest: Jul 28 (Positive)

Same Type Pattern 2 events

Date	Event	Sentiment	Move	Catalyst
Jul 28	BNPL risk partnership	Positive	+2.6%	Study with Qlarifi on BNPL data impact on credit risk and fraud.
Aug 22	Verification partnership	Positive	+1.9%	Strategic partnership with Workday to modernize employment and income verification.

Pattern Detected

Past partnership announcements for EFX were followed by modest positive moves, suggesting the current negative reaction diverges from prior partnership-related trading.

Recent Company History

Recent EFX news has focused on product innovation and partnerships, including BNPL risk studies and verification integrations. Historical partnership events on Aug 22, 2024 and Jul 28, 2025 both saw positive next-day moves of 1.93% and 2.6%, respectively. Today’s expanded partnership with Gen continues this strategy of leveraging external platforms and data to enhance decisioning and consumer financial tools, but the pre-news price and technical context show the stock already trading well below its 200-day MA and near its 52-week low.

Historical Comparison

partnership

+2.3 %

Average Historical Move

Historical Analysis

In the past, EFX partnership announcements (e.g., Workday, Qlarifi) were followed by modest positive moves averaging 2.27%. Today’s Gen partnership fits that strategic pattern even as broader trading reflects a much weaker price backdrop.

Typical Pattern

Partnership news has evolved from verification and BNPL risk collaborations toward broader consumer-focused ecosystems, now extending into AI-enabled financial and identity solutions with Gen.

Market Pulse Summary

This announcement highlights an expanded partnership where EFX data supports Gen’s AI-driven identit...

Analysis

This announcement highlights an expanded partnership where EFX data supports Gen’s AI-driven identity and financial tools, while Equifax leverages Engine by Gen for personalized myEquifax product recommendations. It builds on a pattern of partnerships aimed at improving credit decisioning, fraud prevention, and consumer experience. Investors may watch how this integration affects product adoption, data monetization, and future announcements alongside recent regulatory filings and insider activity.

Key Terms

ai-powered

1 terms

ai-powered technical

"Gen to leverage Equifax differentiated data to enhance its AI-powered portfolio;"

"AI-powered" describes technology that uses artificial intelligence to perform tasks, make decisions, or analyze information automatically. It’s similar to having a highly skilled assistant that can learn from data, recognize patterns, and improve over time, helping to make processes faster and more accurate. For investors, this means better insights and more efficient operations, potentially leading to smarter investment choices.

AI-generated analysis. Not financial advice.

Gen to leverage Equifax differentiated data to enhance its AI-powered portfolio; Equifax to leverage the power of Engine by Gen to provide personalized recommendations to myEquifax customers

NEW YORK and ATLANTA, Feb. 4, 2026 /PRNewswire/ -- Gen Digital (NASDAQ: GEN) and Equifax® (NYSE: EFX) today announced an expanded partnership to empower consumers to securely and confidently manage their financial and digital lives.

The strategic use of Equifax differentiated data will enable Gen to further strengthen the power of its identity protection, financial wellness recommendations, and other offerings through its trusted brands: Norton, Avast, LifeLock and MoneyLion. This expanded relationship will also allow Equifax to leverage the Engine by Gen platform to provide myEquifax consumers in the U.S. with access to personalized financial products.

"Consumers want simple, trusted solutions that help them make smarter financial decisions and protect what matters most," said Vincent Pilette, Chief Executive Officer of Gen. "By bringing together industry-leading consumer financial health and fraud data from Equifax and Gen's consumer-first platforms, we are building a powerful ecosystem that delivers meaningful everyday value to consumers."

"At Equifax, we understand that more data enables better decisions that can help create greater opportunities for consumers," said Mark W. Begor, Equifax Chief Executive Officer. "Our partnership with Gen is designed to drive a more complete financial picture of consumers, which ultimately helps people live their financial best."

For more information about how differentiated data assets from Equifax help organizations manage risk and explore new opportunities, while creating a better experience for consumers, visit Equifax.com. Gen is dedicated to powering Digital Freedom through its family of trusted consumer brands. To learn more about Gen, visit GenDigital.com.

About Gen

Gen (NASDAQ: GEN) is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. The Gen family of consumer brands is rooted in providing financial empowerment and cyber safety for the first digital generations. Today, Gen empowers people to live their digital lives safely, privately and confidently for generations to come. Gen brings award-winning products and services in cybersecurity, online privacy, identity protection and financial wellness to nearly 500 million users in more than 150 countries. Learn more at GenDigital.com.

About EQUIFAX Inc.

At Equifax (NYSE: EFX), we believe knowledge drives progress. As a global data, analytics, and technology company, we play an essential role in the global economy by helping financial institutions, companies, employers, and government agencies make critical decisions with greater confidence. Our unique blend of differentiated data, analytics, and cloud technology drives insights to power decisions to move people forward. Headquartered in Atlanta and supported by nearly 15,000 employees worldwide, Equifax operates or has investments in 24 countries in North America, Central and South America, Europe, and the Asia Pacific region. For more information, visit Equifax.com.

Gen			Equifax
Media Contact			Media Contact
Jess Monney			Stacy Kirk
Press@GenDigital.com			mediainquiries@equifax.com

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/gen-and-equifax-expand-partnership-to-deliver-comprehensive-solutions-for-consumers-financial-lives-302679456.html

SOURCE Gen Digital Inc.

FAQ

What did Equifax (EFX) and Gen Digital (GEN) announce on February 4, 2026?

They announced an expanded partnership to integrate Equifax data with Gen's AI products and Engine platform. According to Equifax and Gen, the collaboration targets enhanced identity protection, financial wellness recommendations, and personalized financial product recommendations for myEquifax users in the U.S.

How will Gen (GEN) use Equifax (EFX) data to improve its consumer products?

Gen will leverage Equifax differentiated data to strengthen identity protection and financial wellness offerings. According to Gen, the data will enhance AI-powered recommendations across Norton, Avast, LifeLock and MoneyLion to deliver more personalized consumer value.

What will Equifax (EFX) gain by using Engine by Gen in myEquifax?

Equifax will use Engine by Gen to provide myEquifax consumers personalized financial product recommendations. According to Equifax, the Engine integration is intended to deliver tailored product suggestions and a more complete financial picture for U.S. users.

Which Gen brands are mentioned as benefiting from the Equifax (EFX) data integration?

The announcement names Norton, Avast, LifeLock and MoneyLion as Gen brands that will benefit from Equifax data. According to Gen, these trusted consumer brands will use the data to improve identity protection and financial wellness recommendations.

Does the announcement specify financial terms or measurable revenue impacts for EFX or GEN?

No financial terms or quantifiable revenue impacts were disclosed in the announcement. According to the companies, the release focuses on strategic data and platform integration to enhance consumer experiences rather than on financial metrics.