Equifax Inc Stock Price, News & Analysis

Equifax (NYSE:EFX) has announced Complete Income™, a new cloud-powered solution launching in August 2025 to help government agencies streamline social service benefits processing. The solution combines Instant Social Service Verification Reports from The Work Number database, covering 4.4 million employers' W-2 payroll data, with the Income and Expense Connect Solution, which provides bank deposit data from 92% of U.S. financial institutions. This comprehensive system addresses the growing verification challenges posed by 35 million independent workers added to the workforce in recent years. Complete Income offers a single workflow through the Equifax Verification Insights Portal, enabling caseworkers to efficiently verify both traditional and alternative income sources for programs like Medicaid and SNAP, replacing time-consuming manual processes with a streamlined digital solution.

Equifax (NYSE: EFX) has secured 35 new patents in H1 2025, expanding its intellectual property portfolio to nearly 650 patents across 15 countries. The new patents focus on AI, machine learning, data analytics, cybersecurity, and fraud solutions. Key innovations include an automated model development process for machine learning, efficient database search indexing, synthetic identity fraud detection, streamlined attribute creation tools, email legitimacy verification, and trend attribute data structures. These developments are powered by the Equifax Cloud platform, which enables faster solution implementation and improved consumer decisioning. The company employs over 1,000 analytics professionals globally to address evolving customer and consumer challenges.

Equifax (NYSE: EFX) has launched Optimal Path™, an AI-powered interactive credit score planner leveraging the Equifax Cloud™ and patented EFX.AI capabilities. The white-labeled solution helps financial institutions and organizations provide consumers with personalized credit score improvement plans. Optimal Path integrates with users' Equifax credit profiles, offering specific monthly tasks to achieve target VantageScore® 3.0 scores. Key features include personalized goal setting with 3-month to 1-year timeframes, AI-powered recommendations for credit improvement, estimated score impact predictions, and monthly progress updates. The solution is available via API for easy integration into existing platforms, designed to enhance engagement compared to traditional static credit-building tools.

Equifax (NYSE: EFX) has announced its 2025 Investor Day schedule for June 17 in New York City, running from 9:00 a.m. to 12:30 p.m. ET. The event will showcase presentations from Equifax's senior leadership team focusing on NewEFX's post-cloud growth strategy, highlighting the Equifax Cloud and EFX.AI capabilities for product innovation and multi-data solutions. Key speakers include CEO Mark Begor, CTO Jamil Farshchi, CDAO Harald Schneider, and other executive leaders who will discuss various aspects of the business including Workforce Solutions, U.S. Information Solutions, and International operations. The event will be available via live webcast, with presentation materials published on investor.equifax.com at 6:30 a.m. ET on June 17, and a replay available the following day.

Equifax (NYSE: EFX) has unveiled a redesigned U.S. consumer credit report featuring enhanced visual elements and improved readability. The new report includes the VantageScore 3.0 credit score and incorporates color-coded sections and graphics to replace traditional text-heavy formats. Key improvements include a summary section explaining score calculation, comprehensive views of current and past credit activity, and insights into factors affecting credit scores. The redesign, implemented in response to consumer feedback, aligns with the visual experience available through the myEquifax mobile app and digital platform, powered by The Equifax Cloud. This initiative reflects Equifax's commitment to helping consumers better understand and manage their financial health through more accessible and user-friendly credit reporting.

Equifax (NYSE: EFX) has launched B2bConnect, a cloud-based commercial marketing data solution on the Equifax Cloud™. The platform provides access to over 67 million U.S.-based business records to help B2B marketers improve their targeting and campaign efficiency. B2bConnect offers near real-time data delivery with comprehensive filtering and list-building features, allowing marketers to access demographics, business contacts, firmographics, and industry codes.

The solution enables quick identification of quality leads while maintaining compliance standards, with data available in various formats including Excel, CSV, Pipe Delimited, or Tab Delimited. The platform's user-friendly interface allows teams to customize data exports and save templates for future use, streamlining integration with existing CRM or marketing automation platforms.

Equifax (NYSE: EFX) has launched its new myEquifax™ mobile application for Android and iPhone devices, offering consumers enhanced control over their financial health monitoring. The app allows users to view their Equifax credit report, manage credit freezes and fraud alerts, and access their VantageScore 3.0 credit score through the free Equifax Core Credit™ service.

Key features include a "My Journey" section for tracking credit score milestones, biometric authentication, and access to educational resources through the Equifax Knowledge Center. The app is powered by The Equifax Cloud™, a global technology infrastructure representing a $1.5 billion multi-year investment. Paid subscribers will have additional access to multi-bureau reports, scores, and identity restoration services.

Future updates will include personalized finance feedback and insights to help users better understand their credit journey.

Equifax (NYSE: EFX) has announced its upcoming 2025 Investor Day, scheduled for Tuesday, June 17, from 9:00 a.m. to 12:00 p.m. ET in New York City. The event will showcase presentations from senior leadership focusing on the company's EFX2027 Strategic Priorities. Key discussion topics will include:

• Leveraging Cloud capabilities to accelerate New Product Innovation
• Utilizing Equifax's differentiated data assets
• Investments in new products, data, and analytics
• EFX.AI capabilities development

The event will be accessible via live webcast, with registration available for investors and analysts.

Equifax (NYSE: EFX) has announced its leadership team's participation in multiple high-profile investor conferences this May. CEO Mark W. Begor and CFO John Gamble will attend three major financial events:

• Wells Fargo Financial Services Investor Conference (May 13)
• Bernstein Annual Strategic Decisions Conference (May 28)
• Deutsche Bank Annual Global Financial Services Conference (May 29)

Additionally, Trevor Burns, Senior VP of Corporate Investor Relations, will represent Equifax at two separate events:

• Barclays Americas Select Franchise Conference (May 6)
• Virtual Needham Technology, Media, & Consumer Conference (May 9)