Equifax launches two new intelligence solutions to help businesses mitigate automated fraud

Equifax introduces real-time email and device trust scoring tools that plug into existing systems to help businesses counter automated and synthetic digital fraud.

Rhea-AI Summary

Equifax (EFX) launched two new fraud intelligence solutions, Signal Score for Email and Signal Score for Device, to help businesses mitigate automated and sophisticated digital fraud.

The tools are designed for e-commerce, financial institutions and telecommunications providers to evaluate risk in real time at key points such as online checkout and new account sign-ups. Using non-public, first-party Equifax data and identity linkages, the solutions generate immediate trust scores by assessing email account age, history and risk, as well as device details, location and network information. Both products connect to existing fraud prevention or case management systems via APIs and can be deployed together or separately to address specific data intelligence gaps.

Key Terms

synthetic identity fraud, location spoofing, account takeovers, application programming interfaces

4 terms

synthetic identity fraud financial

"script-driven account farming, location spoofing and synthetic identity fraud"

Synthetic identity fraud is the creation of a fake person using a mix of real data (like a Social Security number) and fabricated details to open accounts, get loans, or make transactions. It matters to investors because it can lead to hidden loan losses, rising compliance and insurance costs, and damaged trust in financial firms — like a business being tricked by a convincing fake customer who never intends to pay, reducing profits and raising regulatory risk.

location spoofing technical

"script-driven account farming, location spoofing and synthetic identity fraud"

Falsifying a device’s reported geographic position so apps, websites or services believe the user or device is in a different place than it actually is, done by spoofing GPS, IP address, Wi‑Fi/cell signals, or app data. Like putting a fake return address on a package, it matters to investors because it can enable fraud, regulatory breaches, manipulated geotargeted advertising or trading controls, and legal or reputational risk for companies that depend on accurate location data.

account takeovers financial

"help businesses assess fraud risk and payment ability and help compliance and security teams prevent account takeovers"

An account takeover happens when an unauthorized person gains control of a user’s online account—such as a brokerage, bank, or email account—by stealing credentials, exploiting weak authentication, or bypassing security controls. For investors, it matters because a hijacked account can be used to move money, execute unwanted trades, steal sensitive information, or trigger regulatory and reputational damage for the platform that held the account, similar to someone stealing the keys to a safe-deposit box.

application programming interfaces technical

"through Application Programming Interfaces (APIs), making it easy for businesses"

Application programming interfaces (APIs) are sets of rules and tools that let different software programs talk to each other, like a waiter taking and delivering orders between a diner and the kitchen. For investors, APIs matter because they let companies add features, connect with partners, scale services and create new revenue streams quickly; they also introduce risks around reliance on third parties, security and ongoing maintenance costs.

AI-generated analysis. How Rhea-AI works. Not financial advice.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

Equifax differentiated data enables businesses to detect account takeovers and synthetic fraud in real time

ATLANTA, Sept. 23, 2026 /PRNewswire/ -- Equifax® (NYSE: EFX) is expanding its fraud prevention capabilities with the launch of two new intelligence solutions: Signal Score for Email and Signal Score for Device. The new Signal Scores are designed to help e-commerce retailers, financial institutions and telecommunication companies protect their digital platforms - such as online checkout lanes, new account sign-up portals and mobile ordering apps - against sophisticated fraud networks and automated threats.

"Businesses can no longer rely on static snapshots of customers to stop fraud," said Ajay Guru, Senior Vice President and General Manager, Identity & Fraud Services at Equifax. "Leveraging our unique differentiated data, these new solutions are designed to deliver a trust score in real time, giving our customers a better view of a user and helping them to mitigate fraud more quickly."

As digital fraud grows increasingly complex, traditional checks are no longer enough to deter automated threats because they cannot see behind the digital blind spots created by VPNs and emulators. Organizations need real-time intelligence to instantly detect sophisticated tactics like script-driven account farming, location spoofing and synthetic identity fraud before they impact the business.

The new Signal Score for Email and Signal Score for Device solutions are designed to use proprietary Equifax data to evaluate risk instantly at the start of a transaction, keeping the experience simple and secure for legitimate consumers. Unlike traditional industry tools that rely on static global networks or lagging database files, the solutions leverage Equifax non-public, first-party sourced data and unique identity linkage to instantly connect digital session behaviors with trusted, real-world consumer profiles.

Translating Email and Device Signals into Immediate, Actionable Trust Scores

• Signal Score for Email: Evaluates an email address in real time. It assesses the age of the account, its history and its risk level to determine if the digital identifier is trustworthy.

• Signal Score for Device: Analyzes the computer or phone used in a transaction. It connects device details, location data and network information to validate the electronic instrument to the user.

The two new Signal Scores connect directly to a company's existing fraud prevention or case management systems through Application Programming Interfaces (APIs), making it easy for businesses to enhance current fraud stacks. Companies can use both tools together or pick one to fill a specific data intelligence gap. Designed specifically for internal fraud and risk teams, the new tools deliver faster, actionable data at critical entry points like new account sign-ups and checkouts.

"Fraud can happen at any step of an online interaction," added Guru. "Our unique data and tools give companies what they need to stop criminals without adding slow, extra steps for valid customers."

By spotting high-risk users early, companies can reduce manual review costs while providing a faster experience for honest consumers.

In addition to the new Signal Scores, Equifax offers Consumer Insights, which uses basic information to help businesses assess fraud risk and payment ability and help compliance and security teams prevent account takeovers.

For more information on the full suite of identity and fraud capabilities and how real-time data empowers faster fraud prevention, visit https://www.equifax.com/business/identity-fraud/.

ABOUT EQUIFAX INC.
At Equifax (NYSE: EFX), we believe knowledge drives progress. As a global data, analytics, and technology company, we play an essential role in the global economy by helping financial institutions, companies, employers, and government agencies make critical decisions with greater confidence. Our unique blend of differentiated data, analytics, and cloud technology drives insights to power decisions to move people forward. Headquartered in Atlanta and supported by nearly 15,000 employees worldwide, Equifax operates or has investments in 24 countries in North America, Central and South America, Europe, and the Asia Pacific region. For more information, visit Equifax.com.

FOR MORE INFORMATION:
Tiffany Smith for Equifax
mediainquiries@equifax.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/equifax-launches-two-new-intelligence-solutions-to-help-businesses-mitigate-automated-fraud-302886565.html

SOURCE Equifax Inc.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How do the new Signal Score solutions integrate with a company's existing fraud systems?

The Signal Score for Email and Signal Score for Device solutions connect directly to a company's existing fraud prevention or case management systems through Application Programming Interfaces (APIs), allowing businesses to enhance their current fraud stacks without replacing them.

What does Signal Score for Email evaluate when assessing fraud risk?

Signal Score for Email evaluates an email address in real time by assessing the age of the account, its history and its risk level to determine whether the digital identifier appears trustworthy.

What data does Signal Score for Device use to analyze a transaction?

Signal Score for Device analyzes the computer or phone used in a transaction by connecting device details, location data and network information to help validate the electronic instrument to the user.

Who are the primary users Equifax has in mind for these new tools?

The new Signal Score tools are designed specifically for internal fraud and risk teams at organizations such as e-commerce retailers, financial institutions and telecommunication companies, helping them act at critical entry points like new account sign-ups and checkouts.

What broader fraud capabilities does Equifax offer alongside the new Signal Scores?

In addition to the new Signal Scores, Equifax offers Consumer Insights, which uses basic information to help businesses assess fraud risk and payment ability and to support compliance and security teams in preventing account takeovers.