ELF insider plans sale of 3,760 shares worth $269K under 144

Rhea-AI Filing Summary

e.l.f. Beauty (symbol ELF) filed a notice of proposed sale of restricted securities under Rule 144. The filing covers a planned sale of 3,760 shares of common stock through Morgan Stanley Smith Barney LLC on the NYSE, with an aggregate market value of $269,531.43 based on the figures in the notice. The notice states that 59,636,768 shares of common stock were outstanding, and the approximate sale date listed is 11/24/2025.

The shares to be sold were acquired from the issuer through several equity awards, including restricted stock granted on 08/21/2020, 08/24/2023, and 08/22/2025, and 2,600 shares obtained via a stock option exercise on 11/24/2025 paid in cash. The person for whose account the securities are to be sold represents that they do not know of any material adverse information about the issuer’s operations that has not been publicly disclosed.

FAQ

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What does the Form 144 filing by ELF disclose?

The Form 144 filing for ELF discloses a proposed sale of 3,760 shares of e.l.f. Beauty common stock under Rule 144, to be executed through Morgan Stanley Smith Barney LLC on the NYSE with an aggregate market value of $269,531.43 based on the figures in the notice.

How many ELF shares are proposed to be sold and on which exchange?

The notice states that 3,760 shares of ELF common stock are proposed to be sold through Morgan Stanley Smith Barney LLC on the NYSE, with an approximate sale date of 11/24/2025.

How were the ELF shares in the Form 144 acquired?

According to the filing, the ELF shares were acquired from the issuer as restricted stock on 08/21/2020, 08/24/2023, and 08/22/2025, and via a stock option exercise for 2,600 shares on 11/24/2025 that was paid in cash.

What is the aggregate market value of the ELF shares to be sold?

The Form 144 lists an aggregate market value of $269,531.43 for the 3,760 ELF common shares proposed to be sold.

How many ELF shares were outstanding according to the Form 144?

The filing reports that 59,636,768 shares of ELF common stock were outstanding, as stated in the securities information section.

What representation does the seller make in the ELF Form 144 filing?

The person for whose account the securities are to be sold represents that they do not know any material adverse information about the current and prospective operations of e.l.f. Beauty that has not been publicly disclosed.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 11/24/2025 - 04:11 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001683786
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	E.L.F. BEAUTY, INC.
SEC File Number	001-37873
Address of Issuer	601 12th Street, 14th Floor Oakland CALIFORNIA 94607
Phone	510-778-7787
Name of Person for Whose Account the Securities are To Be Sold	LAUREN COOKS LEVITAN
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	3760	269531.43	59636768	11/24/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	08/22/2025	Restricted Stock	Issuer			821	08/22/2025	Not Applicable
Common	08/24/2023	Restricted Stock	Issuer			53	08/24/2023	Not Applicable
Common	11/24/2025	Stock Option Exercise	Issuer			2600	11/24/2025	Cash
Common	08/21/2020	Restricted Stock	Issuer			286	08/21/2020	Not Applicable

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks
Date of Notice	11/24/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Lauren Cooks Levitan
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)