EQH Form 144: Insider 10b5-1 Sales and Option Exercise

EQH reporting proposed and recent insider sales: multiple 10b5-1 sales by Jeffrey Hurd and planned dispositions tied to option exercise and RSUs.

Rhea-AI Filing Summary

EQH reporting proposed and recent insider sales: multiple 10b5-1 sales by Jeffrey Hurd and planned dispositions tied to option exercise and RSUs. The filing lists option exercises of 28,074 shares on 05/15/2026 and 15,000 RSUs from 02/28/2025, plus discrete 10b5-1 sale trades on 04/08/2026 and 04/15/2026.

Insights

Corporate Governance Analyst

Insider sales reported under a 10b5-1 plan and option exercises are administrative disclosures.

The filing lists multiple routine 10b5-1 sales by Jeffrey Hurd, with executed trades of 9,358 and 5,000 shares on 04/08/2026 and 04/15/2026. It also records an option exercise of 28,074 shares on 05/15/2026 and 15,000 RSUs dated 02/28/2025.

These items are routine disclosures of transactions and holdings; cash flows and broader ownership impact are not detailed here. Subsequent filings may show aggregated insider holdings or issuer treatment of proceeds.

Key Figures

Option exercise: 28,074 shares Restricted Stock Units: 15,000 shares 10b5-1 sale (trade 1): 9,358 shares +3 more

6 metrics

Option exercise 28,074 shares Exercise of Stock Options on 05/15/2026

Restricted Stock Units 15,000 shares RSUs dated 02/28/2025

10b5-1 sale (trade 1) 9,358 shares Sale on 04/08/2026, proceeds $374,840.30

10b5-1 sale (trade 2) 5,000 shares Sale on 04/08/2026, proceeds $200,000.00

10b5-1 sale (trade 3) 9,358 shares Sale on 04/15/2026, proceeds $380,497.22

10b5-1 sale (trade 4) 5,000 shares Sale on 04/15/2026, proceeds $202,199.50

Key Terms

10b5-1, Restricted Stock Units, Exercise of Stock Options

3 terms

10b5-1 regulatory

"10b5-1 Sales for JEFFREY HURD 1345 Avenue of the Americas"

A 10b5-1 plan is a pre-set schedule that lets company insiders buy or sell shares according to written instructions made when they do not possess material, nonpublic information. Think of it as a timed automatic payment for stock trades: it helps insiders avoid accusations of trading on secret information and gives outside investors a clearer signal about whether sales are routine or potentially informative about the company’s prospects.

Restricted Stock Units compensation

"Restricted Stock Units | Issuer | | | 15000 | 02/28/2025"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

Exercise of Stock Options compensation

"Common | 05/15/2026 | Exercise of Stock Options | Issuer | | | 28074"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transactions does the EQH Form 144 show?

The filing lists multiple 10b5-1 sales and planned dispositions tied to option exercise and RSUs. It records executed sales of 9,358 and 5,000 shares on 04/08/2026 and 04/15/2026, plus an exercise of 28,074 shares on 05/15/2026.

Who executed the 10b5-1 sales reported in the filing for EQH?

The 10b5-1 sales are reported in the filing as executed by Jeffrey Hurd. The entries show paired trades of 9,358 and 5,000 shares on both 04/08/2026 and 04/15/2026 under a scheduled plan.

How many shares were associated with the option exercise disclosed in the EQH filing?

The filing shows an Exercise of Stock Options involving 28,074 shares dated 05/15/2026. The entry is listed under securities to be sold with cash indicated as the method of settlement.

Does the filing state proceeds or cash amounts for the recent insider sales?

The sales lines include dollar amounts for executed trades: for example, $374,840.30 and $380,497.22 are shown alongside share counts. The filing provides those per-trade cash figures for the reported 10b5-1 transactions.

Are any restricted awards mentioned in the EQH Form 144?

Yes; the filing lists 15,000 Restricted Stock Units dated 02/28/2025. The RSUs are included in the securities table but the filing does not state vesting mechanics or subsequent dispositions.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 05/15/2026 - 04:25 PM EDT Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001486195
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Equitable Holdings, Inc.
SEC File Number	001-38469
Address of Issuer	1345 Avenue of the Americas New York NEW YORK 10105
Phone	2125541234
Name of Person for Whose Account the Securities are To Be Sold	JEFFREY HURD
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	43074	1831506.48	281519390	05/15/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	05/15/2026	Exercise of Stock Options	Issuer			28074	05/15/2026	Cash
Common	02/28/2025	Restricted Stock Units	Issuer			15000	02/28/2025	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales for JEFFREY HURD 1345 Avenue of the Americas New York NY 10105	Common	04/15/2026	9358	380497.22
10b5-1 Sales for JEFFREY HURD 1345 Avenue of the Americas New York NY 10105	Common	04/15/2026	5000	202199.50
10b5-1 Sales for JEFFREY HURD 1345 Avenue of the Americas New York NY 10105	Common	04/08/2026	9358	374840.30
10b5-1 Sales for JEFFREY HURD 1345 Avenue of the Americas New York NY 10105	Common	04/08/2026	5000	200000.00

144: Remarks and Signature

Remarks	The securities to be sold were and will be received upon the exercise of stock options over the next three months. The dates of acquisition and payment were and will be the dates of exercise/sale. The securities to be sold were acquired upon the vesting of restricted stock units during the period of 2/28/2025 through 2/28/2026.
Date of Notice	05/15/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	11/06/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Jeffrey Hurd
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)