Equitable director plans $108K stock sale

A director of Equitable Holdings, Inc. has filed to sell 2,000 EQH shares under Rule 144, following a prior 2,200-share sale in August 2026.

Available on EDGAR 09/17/2026 - 04:05 PM EDT Accepted by SEC EDGAR 09/17/2026 - 04:04 PM EDT Learn about SEC filing dates

Rhea-AI Filing Summary

Equitable Holdings, Inc. (EQH) director Craig MacKay has filed a Rule 144 notice indicating an intention to sell 2,000 shares of Equitable Holdings common stock through Morgan Stanley Smith Barney LLC, with an approximate sale date of September 17, 2026 and an aggregate market value of $108,550.

The shares to be sold relate to restricted stock vesting on May 22, 2026 under a registered plan for services rendered. The filing also reports that MacKay sold 2,200 shares of common stock during the past three months on August 11, 2026 for an aggregate value of $113,003.

Key Figures

Shares planned for sale: 2,000 shares Aggregate market value of planned sale: $108,550 Approximate sale date: September 17, 2026 +3 more

6 metrics

Shares planned for sale 2,000 shares Common stock to be sold under Rule 144

Aggregate market value of planned sale $108,550 Planned Rule 144 sale of 2,000 shares

Approximate sale date September 17, 2026 Planned Rule 144 sale of 2,000 shares

Shares sold in past 3 months 2,200 shares Sale on August 11, 2026

Aggregate value of past 3-month sale $113,003 2,200-share sale on August 11, 2026

Restricted stock vesting date May 22, 2026 Source of shares to be sold under a registered plan

Key Terms

Rule 144, Restricted Stock Vesting, registered plan

3 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Restricted Stock Vesting financial

"Restricted Stock Vesting Under a Registered Plan"

Restricted stock vesting is the timetable and conditions under which shares granted to employees or insiders become fully owned and can be sold, typically requiring continued work or meeting performance goals. It matters to investors because large blocks of shares can become tradable at once, which can change share supply and price, and because vesting aligns insiders’ incentives with the company’s long‑term performance—think of it like a timed unlock that both rewards and locks in key people.

registered plan financial

"Restricted Stock Vesting Under a Registered Plan"

A registered plan is a savings or investment account that a government recognizes for special tax treatment and rules, such as limits on how much you can put in and conditions for withdrawals. For investors it matters because those rules change how much of your gains are taxed, how quickly your money can be accessed and what strategies make sense — like a labeled jar that gives tax breaks but comes with rules about when and how you can take the money out.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the Form 144 filing disclose for Equitable Holdings, Inc. (EQH)?

It discloses that director Craig MacKay intends to sell 2,000 shares of Equitable Holdings common stock under Rule 144, with an approximate sale date of September 17, 2026 and an aggregate market value of $108,550.

How many Equitable Holdings (EQH) shares are planned for sale under this Form 144?

The filing indicates an intended sale of 2,000 shares of Equitable Holdings common stock, with an aggregate market value listed as $108,550, to be executed through Morgan Stanley Smith Barney LLC around September 17, 2026.

What is the source of the EQH shares being sold by Craig MacKay?

The 2,000 shares planned for sale are tied to restricted stock vesting on May 22, 2026 under a registered plan, described as compensation for services rendered to Equitable Holdings, Inc.

Were there recent EQH share sales by Craig MacKay before this Form 144?

Yes. The Form 144 notes that Craig MacKay sold 2,200 shares of Equitable Holdings common stock on August 11, 2026, with an aggregate sale value of $113,003 during the past three months.

Which broker is named for the planned Equitable Holdings (EQH) share sale?

The planned sale of 2,000 EQH shares is to be executed through Morgan Stanley Smith Barney LLC Executive Financial Services, located at 1 New York Plaza, New York, as listed in the Form 144 filing.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001720170
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	EQUITABLE HOLDINGS, INC.
SEC File Number	001-38469
Address of Issuer	1345 AVENUE OF THE AMERICAS NEW YORK NEW YORK 10105
Phone	(212) 554-1234
Name of Person for Whose Account the Securities are To Be Sold	CRAIG MACKAY
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	2000	108550.00	273035157	09/17/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	05/22/2026	Restricted Stock Vesting Under a Registered Plan	Issuer			2000	05/22/2026	Services Rendered

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
CRAIG MACKAY 1345 Avenue of the Americas New York NY 10105	Common	08/11/2026	2200	113003.00

144: Remarks and Signature

Remarks
Date of Notice	09/17/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Craig MacKay
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)