[144] Etsy, Inc. SEC Filing

Rhea-AI Filing Summary

Etsy, Inc. (ETSY) has filed a Form 144 dated 24 Jul 2025 disclosing a proposed insider sale. CEO Josh Silverman intends to dispose of 140,000 common shares, to be brokered through UBS Financial Services. At the market price implied in the filing, the lot is valued at $9.1 million, equal to roughly 0.13% of the 104.28 million shares outstanding. The shares come from a same-day cash exercise of employee stock options and may be sold on or after 24 Jul 2025.

The notice also details Silverman’s recent activity: over the past three months he sold 195,998 shares across three transactions, generating $10.8 million in gross proceeds. Form 144 is only an advance notice—sales may or may not occur—but continued insider selling can create a modest overhang and may be read as a negative signal on near-term management outlook. No operational, earnings or guidance data accompany the filing.

Positive

• None.

Negative

• CEO Josh Silverman plans to sell 140,000 shares ($9.1 m), adding supply and potentially signaling limited near-term confidence.
• Combined with prior 195,998 shares sold since May, insider disposals total ~336,000 shares in four months, which may weigh on investor sentiment.

Insights

Securities Analyst

TL;DR: Repeat CEO sales add 0.13% supply; modest negative sentiment signal, limited fundamental impact.

Form 144 adds a potential 140 k shares worth $9.1 m. Combined with 196 k shares already sold since May, the CEO will have monetised about $21 m. Volume is minor versus 104 m shares outstanding and typical daily liquidity, so valuation models stay intact. However, serial sales from the top executive can pressure sentiment and create a technical overhang. Proceeds go to the insider rather than the company, so there is no balance-sheet benefit.

Corporate Governance Expert

TL;DR: Disclosure compliant, yet back-to-back sales may test investor trust in management alignment.

Silverman follows Rule 144, and likely a Rule 10b5-1 plan, demonstrating procedural transparency. Nevertheless, cumulative disposals of ~336 k shares in 90 days lower his economic stake and could be viewed as misaligned with long-term shareholders, drawing proxy-advisor scrutiny. Certification affirms no undisclosed adverse information, limiting legal risk, but optics remain sensitive.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	UBS Financial Services Inc. 11 Madison Avenue 4th Floor New York NY 10010	140000	9100000.00	104282256	07/24/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	07/24/2025	Exercise of Stock Options	Issuer			140000	07/24/2025	CASH

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Josh Silverman 117 Adams Street Brooklyn NY 11201	Common	05/01/2025	21666	933518.61
Josh Silverman 117 Adams Street Brooklyn NY 11201	Common	06/02/2025	151666	8748458.15
Josh Silverman 117 Adams Street Brooklyn NY 11201	Common	07/01/2025	21666	1112906.59

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

How many Etsy (ETSY) shares does CEO Josh Silverman plan to sell under the July 2025 Form 144?

The notice covers 140,000 common shares.

What is the aggregate market value of the shares to be sold?

The filing lists an aggregate market value of $9.1 million.

What percentage of Etsy's shares outstanding does the planned sale represent?

Approximately 0.13% of the 104.28 million shares outstanding.

When can the shares be sold under this Form 144 notice?

On or about 24 July 2025, within the 90-day Rule 144 window.

How many shares has Josh Silverman already sold in the last three months?

He previously sold 195,998 shares across three transactions.

Which broker is designated to execute the sale?

The broker of record is UBS Financial Services Inc.