Etsy director Melissa Reiff proposes $84.8K sale

The notice identifies the proposed shares as a June 15, 2022 stock award and reports a separate sale of 3,855 shares on July 15, 2026.

Rhea-AI Filing Summary

Etsy Inc. director Melissa Reiff is listed for a proposed sale of 942 common shares through UBS Financial Services, Inc., with an approximate sale date of October 15, 2026, and an aggregate market value of $84,780. The shares were acquired from Etsy as a stock award on June 15, 2022. The notice also reports that Reiff sold 3,855 common shares on July 15, 2026, for $327,675 during the prior three months.

Key Figures

Proposed shares for sale: 942 common shares Aggregate market value: $84,780 Common shares outstanding: 91,781,748 shares +2 more

5 metrics

Proposed shares for sale 942 common shares Approximate sale date October 15, 2026

Aggregate market value $84,780 Proposed sale

Common shares outstanding 91,781,748 shares Figure listed in the notice

Shares sold in prior three months 3,855 common shares Sale reported for July 15, 2026

Reported value of prior sale $327,675 Sale reported for July 15, 2026

Key Terms

Rule 144, Stock Award, aggregate market value, attorney-in-fact

4 terms

Rule 144 regulatory

"definition of "person" in paragraph (a) of Rule 144"

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Stock Award financial

"06/15/2022 | Stock Award | Issuer"

aggregate market value financial

"Number of shares | Aggregate market value"

Aggregate market value is the combined price you would pay to buy all outstanding shares of a company or all companies in a group at current market prices — essentially the sum of each stock’s market capitalization. It matters to investors because it shows the overall size and weight of an investment or sector (like the total cost to buy every piece of a puzzle), helps compare scale across companies or markets, and influences index composition and risk exposure.

attorney-in-fact regulatory

"UBS Financial Services Inc, as attorney-in-fact for Melissa Reiff"

An attorney-in-fact is the person or entity given legal authority through a power of attorney to act on behalf of another for specific tasks, such as signing documents, voting shares, or handling transactions. For investors, this matters because it lets a trusted representative make timely decisions or complete paperwork when the owner cannot, much like handing keys to someone to run errands on your behalf—so checks on scope and limits of that authority are important.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many ETSY shares does Melissa Reiff plan to sell?

The notice lists a proposed sale of 942 Etsy common shares by director Melissa Reiff, with an approximate sale date of October 15, 2026, through UBS Financial Services, Inc.; the aggregate market value is $84,780.

How many ETSY shares did Melissa Reiff sell in the prior three months?

Melissa Reiff is reported to have sold 3,855 common shares on July 15, 2026, for $327,675 during the preceding three months.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 10/15/2026 - 04:04 PM EDT Accepted by SEC EDGAR 10/15/2026 - 04:03 PM EDT Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001589723
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	ETSY INC
SEC File Number	001-36911
Address of Issuer	117 ADAMS STREET BROOKLYN NEW YORK 11201
Phone	(718) 880-3660
Name of Person for Whose Account the Securities are To Be Sold	REIFF MELISSA
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	UBS Financial Services, Inc Eleven Madison Avenue 4th Floor New York NY 10010	942	84780.00	91781748	10/15/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	06/15/2022	Stock Award	Issuer			942	06/15/2022	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Melissa Reiff 117 Adams Street Brooklyn NY 11201	Common	07/15/2026	3855	327675.00

144: Remarks and Signature

Remarks
Date of Notice	10/15/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	08/04/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ UBS Financial Services Inc, as attorney-in-fact for Melissa Reiff
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)