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  4. [Form 4] ETSY INC Insider Trading Activity

Etsy (ETSY) product & tech chief exercises options and sells 8,252 shares

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Etsy Inc. Chief Product & Tech Officer Richard Edward Colburn III exercised 1,229 stock options at an exercise price of $28.38 per share into common stock and on the same date sold a total of 8,252 shares of common stock in multiple open-market transactions at weighted average prices between $81.34 and $83.98. The options exercised were fully exercisable and related to a grant expiring on March 14, 2028, and the exercise and subsequent sales were made pursuant to a Rule 10b5-1 trading plan adopted on May 4, 2026.

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Insights

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Insider Colburn Richard Edward III
Role Chief Product & Tech Officer
Sold 8,252 shs ($677K)
Approx. gross sale proceeds $677K
Approx. exercise cost $35K
Type Security Shares Price Value
Exercise Stock Option (Right to Buy) F1, F6 1,229 $0.00 $0.00
Exercise Common Stock F1 1,229 $28.38 $35K
Sale Common Stock F1, F2 1,139 $81.34 $93K
Sale Common Stock F1, F3 5,684 $81.93 $466K
Sale Common Stock F1, F4 989 $83.02 $82K
Sale Common Stock F1, F5 440 $83.98 $37K
Holdings After Transaction: Stock Option (Right to Buy) — 0 shares (Direct); Common Stock — 6,503 shares (Direct)
Footnotes (6)
  1. F1. This exercise and subsequent sales were made pursuant to an Rule 10b5-1 trading plan adopted by the Reporting Person on May 4, 2026.
  2. F2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $80.555 to $81.53, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
  3. F3. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $81.59 to $82.435, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
  4. F4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $82.63 to $83.56, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
  5. F5. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $83.91 to $84.21, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
  6. F6. The shares underlying these stock options are fully exercisable.
Options exercised 1,229 shares Stock Option (Right to Buy) into common stock on 2026-08-10
Option exercise price $28.38 per share Conversion or exercise price for 1,229 stock options
Shares sold total 8,252 shares Aggregate common shares sold across four sale transactions on 2026-08-10
Sale tranche 1 price $81.34 per share Weighted average price for sale of 1,139 shares of common stock
Sale tranche 2 price $81.93 per share Weighted average price for sale of 5,684 shares of common stock
Sale tranche 3 price $83.02 per share Weighted average price for sale of 989 shares of common stock
Sale tranche 4 price $83.98 per share Weighted average price for sale of 440 shares of common stock
10b5-1 plan adoption date May 4, 2026 Rule 10b5-1 trading plan governing the exercise and sales
Rule 10b5-1 trading plan financial
"This exercise and subsequent sales were made pursuant to an Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"The price reported in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
Stock Option (Right to Buy) financial
"security_title: Stock Option (Right to Buy)"
Common Stock financial
"underlying_security_title: Common Stock"
Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.

FAQ

What did ETSY insider Richard Edward Colburn III do in this Form 4?
Richard Edward Colburn III exercised 1,229 stock options at $28.38 per share and sold 8,252 shares of Etsy common stock in multiple open-market transactions on August 10, 2026.

How many ETSY shares did the insider sell and at what prices?
He sold 8,252 shares of Etsy common stock in several blocks at weighted average prices of $81.34, $81.93, $83.02, and $83.98 per share, each representing multiple trades within specified price ranges.

What options did the ETSY executive exercise in this filing?
He exercised 1,229 stock options with an exercise price of $28.38 per share into an equal number of Etsy common shares; the options were fully exercisable and had an expiration date of March 14, 2028.

Was the ETSY insider trading done under a Rule 10b5-1 plan?
Yes. The exercise and subsequent sales were conducted under a Rule 10b5-1 trading plan that Richard Edward Colburn III adopted on May 4, 2026, indicating the transactions were pre-arranged.

What is the net share effect of the ETSY insider’s transactions?
He acquired 1,229 shares through option exercise and sold 8,252 shares, for a net disposition of 8,252 shares reported as sales, according to the transaction summary’s net-sell calculation.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Colburn Richard Edward III
(Last)(First)(Middle)
C/O ETSY, INC.
117 ADAMS STREET
(Street)
BROOKLYN NEW YORK 11201
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
ETSY INC [ ETSY ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
Chief Product & Tech Officer
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
08/10/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock08/10/2026M(1)1,229A$28.3814,755D
Common Stock08/10/2026S(1)1,139D$81.34(2)13,616D
Common Stock08/10/2026S(1)5,684D$81.93(3)7,932D
Common Stock08/10/2026S(1)989D$83.02(4)6,943D
Common Stock08/10/2026S(1)440D$83.98(5)6,503D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Stock Option (Right to Buy)$28.3808/10/2026M(1)1,229 (6)03/14/2028Common Stock1,229$00D
Explanation of Responses:
1. This exercise and subsequent sales were made pursuant to an Rule 10b5-1 trading plan adopted by the Reporting Person on May 4, 2026.
2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $80.555 to $81.53, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
3. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $81.59 to $82.435, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $82.63 to $83.56, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
5. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $83.91 to $84.21, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
6. The shares underlying these stock options are fully exercisable.
/s/ Brittany Keen, Attorney-in-Fact08/12/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR