[Form 4] ETSY INC Insider Trading Activity
Rhea-AI Filing Summary
Kruti Patel, President & Chief Growth Officer at Etsy, Inc. (ETSY), reported equity activity tied to restricted stock units and programmed sales. On 10/01/2025 she had 31,066 shares issued on RSU vesting and the issuer withheld 16,070 shares to cover taxes, leaving a reported direct beneficial ownership after that day of 62,525 shares. On 10/03/2025 multiple sales executed under a Rule 10b5-1 plan (adopted May 8, 2025) reduced her direct position through several transactions at weighted average prices between about $74.00 and $76.19. Following the reported transactions her direct beneficial ownership is 54,840 shares and she reports indirect ownership of 36,725 shares via a GRAT. The filing lists several outstanding restricted stock units and performance stock units that vest on set schedules beginning April or July 2025.
Positive
- 10b5-1 trading plan in place (adopted May 8, 2025) which documents prearranged sales
- Tax withholding was satisfied by share withholding of 16,070 shares rather than cash
- Maintains direct beneficial ownership of 54,840 shares plus 36,725 indirectly via a GRAT
Negative
- Multiple sales on 10/03/2025 reduced direct holdings materially from prior post-vesting levels
- Significant quantity of equity remains subject to future vesting, implying continued potential dilution (e.g., lines showing up to 91,039 RSU-related shares)
Insights
Insider sold shares under a 10b5-1 plan and retained a significant stake
The filing shows a mix of automatic vesting, tax-withholding, and planned sales. The Reporting Person received 31,066 shares on vesting and had 16,070 shares withheld for taxes on 10/01/2025, then executed sales on 10/03/2025 under a 10b5-1 plan adopted May 8, 2025. This pattern—vesting plus prearranged sales—is a common way for executives to monetize holdings while relying on trading-plan protections.
Substantial unvested RSUs and PSUs remain with staggered vesting schedules
The Form 4 discloses multiple RSU tranches and Performance Stock Units that vest across 2025–2027, including schedules of semi-annual and quarterly installments. The filing lists large outstanding award balances (for example, up to 91,039 RSU-related shares in one line), indicating continued equity compensation exposure and future potential dilution tied to service and performance conditions.