[Form 4] Etsy, Inc. Insider Trading Activity

Rhea-AI Filing Summary

Marla J. Blow, a director of Etsy, Inc. (ETSY), reported two open‑market sales of Common Stock on 08/15/2025 executed under a 10b5‑1 trading plan adopted August 22, 2024. The Form 4 shows a sale of 257 shares at a weighted average price of $67.13 and a sale of 193 shares at a weighted average price of $67.91. After the transactions the reporting person’s beneficial ownership is reported as 9,684 shares following the first sale and 9,491 shares following the second sale. The filing is signed by an attorney‑in‑fact on behalf of the reporting person.

Positive

• Trades executed under a documented 10b5‑1 trading plan, which supports compliance with insider trading rules
• Weighted average sale prices disclosed with footnotes offering to provide per‑trade price details on request, indicating transparency
• Form 4 properly filed and signed by attorney‑in‑fact, satisfying reporting requirements

Negative

• Director disposed of 450 shares (257 and 193), which reduced beneficial ownership to 9,684 and 9,491 shares respectively

Insights

Financial Analyst

TL;DR: Director disclosed small, routine sales under a pre‑arranged 10b5‑1 plan; no new material corporate information disclosed.

The filing reports two modest disposals totaling 450 shares executed on 08/15/2025 under a 10b5‑1 plan adopted 08/22/2024 with weighted average sale prices of $67.13 and $67.91. The post‑trade beneficial ownership levels are 9,684 and 9,491 shares on the respective lines reported. These transactions appear structured and pre‑planned, indicating compliance with insider trading rules and reducing the likelihood the sales reflect undisclosed material company developments. From a quantitative perspective, the sizes reported are small relative to typical institutional holdings and do not, by themselves, alter ownership control or signal immediate financial impact.

Corporate Governance Expert

TL;DR: Insider sales were executed via a documented 10b5‑1 plan and properly reported; disclosure practices are consistent with governance expectations.

The Form 4 identifies Marla J. Blow as a director and indicates the trades were made pursuant to a 10b5‑1 plan, which provides an affirmative defense under Rule 10b5‑1(c). The filing includes weighted average prices and commits to provide per‑trade price details on request, supporting transparency. The form is executed by an attorney‑in‑fact and contains required explanatory footnotes, meeting standard SEC reporting and governance norms for director transactions.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Blow Marla J

(Last) (First) (Middle)

C/O ETSY, INC.

117 ADAMS STREET

(Street)

BROOKLYN NY 11201

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
ETSY INC [ ETSY ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
08/15/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	08/15/2025		S(1)		257	D	$67.13(2)	9,684	D
Common Stock	08/15/2025		S(1)		193	D	$67.91(3)	9,491	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. These shares were sold pursuant to a 10b5-1 trading plan adopted by the Reporting Person on August 22, 2024.

2. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $66.60 to $67.59 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

3. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $67.76 to $68.36 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

	/s/ Brittany Keen, Attorney-in-Fact	08/19/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What transactions did Marla J. Blow report on the Form 4 for ETSY?

The Form 4 reports two sales on 08/15/2025: 257 shares at a weighted average price of $67.13 and 193 shares at a weighted average price of $67.91.

Were the ETSY insider sales part of a 10b5‑1 trading plan?

Yes. The filing states the shares were sold pursuant to a 10b5‑1 trading plan adopted on August 22, 2024.

How many shares did the reporting person own after the reported transactions?

The Form 4 lists beneficial ownership after the transactions as 9,684 shares (first line) and 9,491 shares (second line).

Who signed the Form 4 for Marla J. Blow?

The Form 4 is signed by Brittany Keen, Attorney‑in‑Fact on behalf of the reporting person, dated 08/19/2025.

Do the footnotes provide additional pricing detail for the ETSY sales?

Yes. The footnotes state the reported prices are weighted averages and give the ranges: $66.60–$67.59 for the first sale and $67.76–$68.36 for the second sale; per‑trade price breakdowns are available on request.