Etsy (NASDAQ: ETSY) CAO sells stock under preset trading plan
Rhea-AI Filing Summary
ETSY INC (ETSY) reported that its Chief Accounting Officer, Merilee Buckley, sold a total of 405 shares of common stock on August 17, 2026 in three open-market transactions at weighted average prices of $79.20, $79.92, and $81.16 per share.
The sales were executed under a Rule 10b5-1 trading plan adopted on May 4, 2026, and involved multiple trades within price ranges of $78.71–$79.53 and $79.76–$80.16 for two of the transactions.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 405 shares
Net Sell
3 txns
Insider
Buckley Merilee
Role
CHIEF ACCOUNTING OFFICER
Sold
405 shs ($32K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock F1, F2 | 238 | $79.20 | $19K |
| Sale | Common Stock F1, F3 | 166 | $79.92 | $13K |
| Sale | Common Stock F1 | 1 | $81.16 | $81.16 |
Holdings After Transaction:
Common Stock — 0 shares (Direct)
Footnotes (3)
- F1. These sales were made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on May 4, 2026.
- F2. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $78.71 to $79.53 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F3. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $79.76 to $80.16 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Key Figures
Shares sold (first transaction): 238 shares
Shares sold (second transaction): 166 shares
Shares sold (third transaction): 1 share
+4 more
7 metrics
Shares sold (first transaction)
238 shares
Common stock sold on August 17, 2026 at weighted average $79.20 per share
Shares sold (second transaction)
166 shares
Common stock sold on August 17, 2026 at weighted average $79.92 per share
Shares sold (third transaction)
1 share
Common stock sold on August 17, 2026 at $81.16 per share
Total shares sold
405 shares
Aggregate of three common stock sales on August 17, 2026
Price range (first block)
$78.71–$79.53 per share
Range for trades included in the 238-share sale; weighted average $79.20
Price range (second block)
$79.76–$80.16 per share
Range for trades included in the 166-share sale; weighted average $79.92
10b5-1 plan adoption date
May 4, 2026
Date Merilee Buckley adopted the Rule 10b5-1 trading plan governing these sales
Key Terms
Rule 10b5-1 trading plan, weighted average sale price, open market or private transaction, Reporting Person
4 terms
Rule 10b5-1 trading plan regulatory
"These sales were made pursuant to a 10b5-1 trading plan adopted by the Reporting"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average sale price financial
"The reported price in Column 4 is a weighted average sale price."
open market or private transaction financial
"Sale in open market or private transaction"
Reporting Person regulatory
"The Reporting Person undertakes to provide to the Issuer, any security holder"
FAQ
What insider transaction did ETSY (ETSY) disclose for Merilee Buckley?
Merilee Buckley, ETSY’s Chief Accounting Officer, sold a total of 405 common shares on August 17, 2026. The activity consisted of three open-market sales at weighted average prices between $79.20 and $81.16 per share.
At what prices did the ETSY (ETSY) insider sales occur on August 17, 2026?
The reported ETSY insider sales occurred at weighted average prices of $79.20, $79.92, and $81.16 per share. Two trades were executed within ranges of $78.71–$79.53 and $79.76–$80.16 per share, plus one share at $81.16.
Were the recent ETSY (ETSY) insider sales made under a Rule 10b5-1 plan?
Yes. The reported ETSY insider sales by Merilee Buckley were made under a Rule 10b5-1 trading plan adopted on May 4, 2026. This indicates the sale instructions were pre-arranged rather than timed opportunistically.
What does the price range disclosure mean in the ETSY (ETSY) insider sale?
For two transactions, the filing reports weighted average prices and states shares were sold in multiple trades between $78.71–$79.53 and $79.76–$80.16. The insider will provide exact trade breakdowns upon request to investors or regulators.
AI-generated analysis. How Rhea-AI works. Not financial advice.