STOCK TITAN

Etsy (NASDAQ: ETSY) CAO sells stock under preset trading plan

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Form Type
4

Rhea-AI Filing Summary

ETSY INC (ETSY) reported that its Chief Accounting Officer, Merilee Buckley, sold a total of 405 shares of common stock on August 17, 2026 in three open-market transactions at weighted average prices of $79.20, $79.92, and $81.16 per share.

The sales were executed under a Rule 10b5-1 trading plan adopted on May 4, 2026, and involved multiple trades within price ranges of $78.71–$79.53 and $79.76–$80.16 for two of the transactions.

Positive

  • None.

Negative

  • None.
Insider Buckley Merilee
Role CHIEF ACCOUNTING OFFICER
Sold 405 shs ($32K)
Type Security Shares Price Value
Sale Common Stock F1, F2 238 $79.20 $19K
Sale Common Stock F1, F3 166 $79.92 $13K
Sale Common Stock F1 1 $81.16 $81.16
Holdings After Transaction: Common Stock — 0 shares (Direct)
Footnotes (3)
  1. F1. These sales were made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on May 4, 2026.
  2. F2. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $78.71 to $79.53 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
  3. F3. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $79.76 to $80.16 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Shares sold (first transaction) 238 shares Common stock sold on August 17, 2026 at weighted average $79.20 per share
Shares sold (second transaction) 166 shares Common stock sold on August 17, 2026 at weighted average $79.92 per share
Shares sold (third transaction) 1 share Common stock sold on August 17, 2026 at $81.16 per share
Total shares sold 405 shares Aggregate of three common stock sales on August 17, 2026
Price range (first block) $78.71–$79.53 per share Range for trades included in the 238-share sale; weighted average $79.20
Price range (second block) $79.76–$80.16 per share Range for trades included in the 166-share sale; weighted average $79.92
10b5-1 plan adoption date May 4, 2026 Date Merilee Buckley adopted the Rule 10b5-1 trading plan governing these sales
Rule 10b5-1 trading plan regulatory
"These sales were made pursuant to a 10b5-1 trading plan adopted by the Reporting"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average sale price financial
"The reported price in Column 4 is a weighted average sale price."
open market or private transaction financial
"Sale in open market or private transaction"
Reporting Person regulatory
"The Reporting Person undertakes to provide to the Issuer, any security holder"

FAQ

What insider transaction did ETSY (ETSY) disclose for Merilee Buckley?

Merilee Buckley, ETSY’s Chief Accounting Officer, sold a total of 405 common shares on August 17, 2026. The activity consisted of three open-market sales at weighted average prices between $79.20 and $81.16 per share.

At what prices did the ETSY (ETSY) insider sales occur on August 17, 2026?

The reported ETSY insider sales occurred at weighted average prices of $79.20, $79.92, and $81.16 per share. Two trades were executed within ranges of $78.71–$79.53 and $79.76–$80.16 per share, plus one share at $81.16.

How many ETSY (ETSY) shares did Merilee Buckley sell in each transaction?

Merilee Buckley sold 238 shares at a weighted average of $79.20, 166 shares at $79.92, and 1 share at $81.16. Altogether, the three transactions on August 17, 2026 totaled 405 common shares sold.

Were the recent ETSY (ETSY) insider sales made under a Rule 10b5-1 plan?

Yes. The reported ETSY insider sales by Merilee Buckley were made under a Rule 10b5-1 trading plan adopted on May 4, 2026. This indicates the sale instructions were pre-arranged rather than timed opportunistically.

What does the price range disclosure mean in the ETSY (ETSY) insider sale?

For two transactions, the filing reports weighted average prices and states shares were sold in multiple trades between $78.71–$79.53 and $79.76–$80.16. The insider will provide exact trade breakdowns upon request to investors or regulators.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Learn about SEC filing dates
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Buckley Merilee

(Last)(First)(Middle)
C/O ETSY, INC.
117 ADAMS STREET

(Street)
BROOKLYN NEW YORK 11201

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
ETSY INC [ ETSY ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
CHIEF ACCOUNTING OFFICER
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
08/17/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock08/17/2026S(1)238D$79.2(2)167D
Common Stock08/17/2026S(1)166D$79.92(3)1D
Common Stock08/17/2026S(1)1D$81.160D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. These sales were made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on May 4, 2026.
2. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $78.71 to $79.53 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
3. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $79.76 to $80.16 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
/s/ Brittany Keen, Attorney-in-Fact08/19/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)