Etsy (NASDAQ: ETSY) CAO completes 1,993-share sale under 10b5-1 plan
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Etsy Inc.'s Chief Accounting Officer Merilee Buckley sold a total of 1,993 shares of Etsy common stock in open-market transactions on April 6, 2026. The reported sales occurred at weighted average prices of $52.65, $53.19, and $53.985 per share across multiple trades within stated price ranges.
The filing states these sales were made pursuant to a Rule 10b5-1 trading plan adopted by Buckley on August 4, 2025, indicating the transactions were pre-arranged. Following the final sale, the Form 4 shows zero shares of common stock held directly by the reporting person.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 1,993 shares ($105,465)
Net Sell
3 txns
Insider
Buckley Merilee
Role
CHIEF ACCOUNTING OFFICER
Sold
1,993 shs ($105K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 1,184 | $52.65 | $62K |
| Sale | Common Stock | 687 | $53.19 | $37K |
| Sale | Common Stock | 122 | $53.985 | $7K |
Holdings After Transaction:
Common Stock — 809 shares (Direct)
Footnotes (1)
- These sales were made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on August 4, 2025. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $51.94 to $52.935 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $52.955 to $53.85 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Key Figures
Total shares sold: 1,993 shares
First tranche sale price: $52.65 per share
Second tranche sale price: $53.19 per share
+5 more
8 metrics
Total shares sold
1,993 shares
Open-market sales of Etsy common stock on April 6, 2026
First tranche sale price
$52.65 per share
Weighted average price for 1,184-share sale
Second tranche sale price
$53.19 per share
Weighted average price for 687-share sale
Third tranche sale price
$53.985 per share
Weighted average price for 122-share sale
Price range tranche 1
$51.94–$52.935
Footnote F2 price range for first weighted average
Price range tranche 2
$52.955–$53.85
Footnote F3 price range for second weighted average
Net buy/sell shares
-1,993 shares
Transaction summary netBuySellShares (net-sell)
Shares held after
0 shares
Total shares following final transaction reported as 0
Key Terms
Rule 10b5-1 trading plan, weighted average sale price, open-market sale, non-derivative, +1 more
5 terms
Rule 10b5-1 trading plan financial
"These sales were made pursuant to a 10b5-1 trading plan adopted by the Reporting Person"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average sale price financial
"The reported price in Column 4 is a weighted average sale price"
open-market sale financial
"transaction_action: "open-market sale""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
non-derivative financial
"transaction_type: "non-derivative""
net-sell financial
"transactionSummary shows netBuySellDirection: "net-sell""
FAQ
Was the Etsy (ETSY) insider sale executed under a Rule 10b5-1 plan?
Yes. A footnote states the sales were made pursuant to a 10b5-1 trading plan adopted by the reporting person on August 4, 2025. Such plans pre-schedule trades, indicating these April 6, 2026 sales were arranged in advance rather than timed discretionarily.
What type of transactions are disclosed in this Etsy (ETSY) Form 4 filing?
The filing reports three open-market sales of Etsy common stock, coded “S” as non-derivative transactions. All are described as sales in open market or private transactions, with no derivative exercises, gifts, tax withholding, or restructuring entries shown in the transaction summary.