Family trusts tied to Entravision (EVC) 10% holder sell 1.5M shares
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Entravision Communications Corp. reported insider activity showing that family trusts associated with major holder Alexandra Seros executed open-market sales of Class A common stock. The filing aggregates 1,500,000 shares sold across several transactions, with prices within disclosed ranges between $6.20 and $8.46 per share.
Sales were made by the Survivor's Trust under the Seros Ulloa Family Trust of 1996 and the Walter F. Ulloa Irrevocable Trust of 1996, both reported as indirect holdings. After these transactions, the Survivor's Trust held 9,820,143 shares, while the Ulloa Irrevocable Trust held 389,848 shares. Footnotes state that Ms. Seros, as trustee, disclaims beneficial ownership beyond any pecuniary interest.
Positive
- None.
Negative
- None.
Insights
Family trusts linked to a 10% holder reported net open-market sales of 1.5M Entravision shares while retaining a large position.
The filing shows trusts associated with Alexandra Seros conducted open-market sales totaling 1,500,000 Class A shares of Entravision Communications Corp.. Reported prices span ranges from $6.20 to $8.46 per share, indicating sales over several trading days and price levels.
The Survivor's Trust under the Seros Ulloa Family Trust of 1996 held 9,820,143 shares after the latest sale, while the Walter F. Ulloa Irrevocable Trust of 1996 held 389,848 shares. Additional family trusts reported indirect holdings without new buy or sell codes. Footnotes clarify these securities are owned directly by the respective trusts and that Ms. Seros, as trustee, disclaims beneficial ownership except for any pecuniary interest.
Overall, the pattern reflects a net-sell of shares by related trusts rather than option exercises or tax-driven movements. The filing does not reference any Rule 10b5-1 trading plan, so the transactions appear as discretionary open-market sales, while a substantial indirect stake in Entravision remains held across the trusts.
Insider Trade Summary
Net Seller: 1,500,000 shares ($10,678,643)
Net Sell
7 txns
Insider
Seros Alexandra, Seros Ulloa Family Trust of 1996
Role
null | null
Sold
1,500,000 shs ($10.68M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A common stock | 323,939 | $8.033 | $2.60M |
| Sale | Class A common stock | 332,498 | $6.787 | $2.26M |
| Sale | Class A common stock | 166,415 | $6.604 | $1.10M |
| Sale | Class A common stock | 343,563 | $6.975 | $2.40M |
| Sale | Class A common stock | 333,585 | $6.968 | $2.32M |
| holding | Class A common stock | -- | -- | -- |
| holding | Class A common stock | -- | -- | -- |
Holdings After Transaction:
Class A common stock — 9,820,143 shares (Indirect, By Survivor's Trust under the Seros Ulloa Family Trust of 1996)
Footnotes (1)
- The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $6.59 to $7.53, inclusive. The Reporting Person undertakes to provide to Entravision Communications Corporation (the "Issuer"), any security holder of the Issuer, or the staff of the U.S. Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. These securities are owned directly by the Survivor's Trust under the Family Trust, and indirectly by Alexandra Seros as the trustee of such trust. Ms. Seros disclaims beneficial ownership of these securities except to the extent of her pecuniary interest therein, if any. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $6.20 to $7.15, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the U.S. Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $7.34 to $8.46, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the U.S. Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $6.59 to $7.36, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the U.S. Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. These securities are owned directly by the Ulloa Irrevocable Trust and indirectly by Thomas Strickler as the sole trustee of such trust. Alexandra Seros disclaims beneficial ownership of these securities except to the extent of her pecuniary interest therein, if any. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $6.20 to $7.12, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the U.S. Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. These securities are owned directly by the Non-Exempt Marital Trust under the Family Trust, and indirectly by Alexandra Seros as the trustee of such trust. Ms. Seros disclaims beneficial ownership of these securities except to the extent of her pecuniary interest therein, if any. These securities are owned directly by the Bypass Trust under the Family Trust, and indirectly by Alexandra Seros as the trustee of such trust. Ms. Seros disclaims beneficial ownership of these securities except to the extent of her pecuniary interest therein, if any.
Key Figures
Shares sold (net): 1,500,000 shares
Price range of sales: $6.20–$8.46 per share
Survivor's Trust holdings: 9,820,143 shares
+3 more
6 metrics
Shares sold (net)
1,500,000 shares
Total open-market sales reported in Form 4
Price range of sales
$6.20–$8.46 per share
Ranges from weighted-average pricing footnotes
Survivor's Trust holdings
9,820,143 shares
Class A common stock after latest sale
Ulloa Irrevocable Trust holdings
389,848 shares
Class A common stock after May 8, 2026 sale
Single-day sale size
343,563 shares
Survivor's Trust open-market sale on May 7, 2026
Largest reported sale price
$8.46 per share
Upper bound of a disclosed intraday price range
Key Terms
weighted average price, open-market sale, beneficial ownership, Irrevocable Trust, +2 more
6 terms
weighted average price financial
"The price reported in column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
open-market sale financial
"transaction_action: "open-market sale" for non-derivative transactions"
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
beneficial ownership financial
"Ms. Seros disclaims beneficial ownership of these securities except to the extent of her pecuniary interest therein"
Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.
Irrevocable Trust financial
"These securities are owned directly by the Ulloa Irrevocable Trust"
An irrevocable trust is a legal arrangement where an owner transfers assets into a separate entity managed by a trustee and gives up the power to modify or reclaim those assets. For investors it matters because putting stock or other holdings into such a trust can change who controls and benefits from the assets, affect taxes and creditor protection, and influence how easy it is to sell or value those holdings—like placing valuables in a locked safe overseen by someone else.
Non-Exempt Marital Trust financial
"These securities are owned directly by the Non-Exempt Marital Trust under the Family Trust"
Bypass Trust financial
"These securities are owned directly by the Bypass Trust under the Family Trust"
FAQ
What insider activity did Entravision Communications (EVC) report in this Form 4?
Entravision reported that family trusts associated with major holder Alexandra Seros sold a combined 1,500,000 shares of Class A common stock. These were open-market sales executed over several days at various prices disclosed in weighted-average ranges.
Does the Entravision (EVC) Form 4 mention a Rule 10b5-1 trading plan for these sales?
The footnotes describe weighted-average pricing and price ranges for the sales but do not reference any Rule 10b5-1 trading plan. The transactions are characterized simply as open-market or private sales by the reporting trusts.