Family trust tied to Entravision (NYSE: EVC) 10% owner sells 1.0M shares, retains large stake
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Entravision Communications insider entity the Survivor's Trust under the Seros Ulloa Family Trust of 1996 reported open-market sales of 1,006,594 shares of Class A common stock over three days in mid-May 2026 at prices around $7.80–$8.05 per share. After these sales, the Survivor's Trust held 7,629,180 shares, while related family trusts reported additional indirect holdings. Trustee Alexandra Seros is shown as indirect owner but disclaims beneficial ownership except for any pecuniary interest.
Positive
- None.
Negative
- None.
Insights
Family trust linked to a 10% owner reported over 1.0M shares sold but remains a large holder.
The Survivor's Trust under the Seros Ulloa Family Trust of 1996, associated with 10% owner Alexandra Seros, executed open-market sales totaling 1,006,594 Class A shares at weighted average prices near $8 between May 15–19, 2026.
Following these sales, the Survivor's Trust still held 7,629,180 shares of Entravision Communications, and other related family trusts reported indirect holdings of Class A stock. Footnotes state Ms. Seros, as trustee, disclaims beneficial ownership except to the extent of any pecuniary interest, so the economic impact depends on her specific stake.
Insider Trade Summary
Net Seller: 1,006,594 shares ($8,002,429)
Net Sell
6 txns
Insider
Seros Alexandra, Seros Ulloa Family Trust of 1996
Role
null | null
Sold
1,006,594 shs ($8.00M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A common stock | 278,163 | $7.798 | $2.17M |
| Sale | Class A common stock | 468,583 | $7.9859 | $3.74M |
| Sale | Class A common stock | 259,848 | $8.048 | $2.09M |
| holding | Class A common stock | -- | -- | -- |
| holding | Class A common stock | -- | -- | -- |
| holding | Class A common stock | -- | -- | -- |
Holdings After Transaction:
Class A common stock — 7,629,180 shares (Indirect, By Survivor's Trust under the Seros Ulloa Family Trust of 1996)
Footnotes (1)
- The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $7.77 to $8.77, inclusive. The Reporting Person undertakes to provide to Entravision Communications Corporation (the "Issuer"), any security holder of the Issuer, or the staff of the U.S. Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. These securities are owned directly by the Survivor's Trust under the Family Trust, and indirectly by Alexandra Seros as the trustee of such trust. Ms. Seros disclaims beneficial ownership of these securities except to the extent of her pecuniary interest therein, if any. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $7.75 to $8.22, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the U.S. Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $7.715 to $8.09, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the U.S. Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. These securities are owned directly by the Non-Exempt Marital Trust under the Family Trust, and indirectly by Alexandra Seros as the trustee of such trust. Ms. Seros disclaims beneficial ownership of these securities except to the extent of her pecuniary interest therein, if any. These securities are owned directly by the Bypass Trust under the Family Trust, and indirectly by Alexandra Seros as the trustee of such trust. Ms. Seros disclaims beneficial ownership of these securities except to the extent of her pecuniary interest therein, if any. These securities are owned directly by the Ulloa Irrevocable Trust and indirectly by Thomas Strickler as the sole trustee of such trust. Alexandra Seros disclaims beneficial ownership of these securities except to the extent of her pecuniary interest therein, if any.
Key Figures
Total shares sold: 1,006,594 shares
May 19, 2026 sale: 278,163 shares at $7.798
May 18, 2026 sale: 468,583 shares at $7.9859
+5 more
8 metrics
Total shares sold
1,006,594 shares
Net open-market sales by Survivor's Trust, May 15–19, 2026
May 19, 2026 sale
278,163 shares at $7.798
Class A common stock, open-market sale
May 18, 2026 sale
468,583 shares at $7.9859
Class A common stock, open-market sale
May 15, 2026 sale
259,848 shares at $8.048
Class A common stock, open-market sale
Survivor's Trust holdings
7,629,180 shares
Class A shares following May 19, 2026 sale
Non-Exempt Marital Trust holdings
1,087,571 shares
Indirect holdings reported as of May 15, 2026
Bypass Trust holdings
344,840 shares
Indirect holdings reported as of May 15, 2026
Ulloa Irrevocable Trust holdings
389,848 shares
Indirect holdings reported as of May 15, 2026
Key Terms
weighted average price, open-market sale, beneficial ownership, Irrevocable Trust, +2 more
6 terms
weighted average price financial
"The price reported in column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
open-market sale financial
"transaction_action": "open-market sale""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
beneficial ownership financial
"Ms. Seros disclaims beneficial ownership of these securities except to the extent of her pecuniary interest"
Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.
Irrevocable Trust financial
"These securities are owned directly by the Ulloa Irrevocable Trust"
An irrevocable trust is a legal arrangement where an owner transfers assets into a separate entity managed by a trustee and gives up the power to modify or reclaim those assets. For investors it matters because putting stock or other holdings into such a trust can change who controls and benefits from the assets, affect taxes and creditor protection, and influence how easy it is to sell or value those holdings—like placing valuables in a locked safe overseen by someone else.
Bypass Trust financial
"These securities are owned directly by the Bypass Trust under the Family Trust"
Non-Exempt Marital Trust financial
"These securities are owned directly by the Non-Exempt Marital Trust under the Family Trust"
FAQ
What insider activity did Entravision Communications (EVC) report in this Form 4?
Entravision Communications reported that the Survivor's Trust under the Seros Ulloa Family Trust of 1996 executed open-market sales of 1,006,594 Class A shares. These transactions occurred over several days in May 2026 at weighted average prices of roughly $7.80–$8.05 per share.
Who is associated with the selling entity in Entravision (EVC)’s Form 4 filing?
The selling securities are owned directly by the Survivor's Trust under the Seros Ulloa Family Trust of 1996 and indirectly by Alexandra Seros as trustee. The filing notes that Ms. Seros disclaims beneficial ownership except to the extent of her pecuniary interest in these trust-held shares.
Are the Entravision (EVC) insider trades part of a derivative or option exercise?
No, the reported Entravision insider trades are classified as non-derivative, open-market sales of Class A common stock. The transaction data show no derivative exercises or option conversions, and the derivative summary section in this Form 4 is empty.