EverQuote (NASDAQ: EVER) CAO reports tax-driven stock sale under Rule 10b5-1 plan
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
EverQuote, Inc. Chief Accounting Officer Jon Ayotte reported an open-market sale of 285 shares of Class A Common Stock at $18.24 per share and a separate disposition of 1,147 shares withheld by the company to cover tax obligations from vested restricted stock units. The sale was executed under a pre-arranged Rule 10b5-1 trading plan and, after these transactions, Ayotte directly holds 82,506 shares.
Positive
- None.
Negative
- None.
Insider Trade Summary
Net Seller: 285 shares ($5,198)
Net Sell
2 txns
Insider
Ayotte Jon
Role
Chief Accounting Officer
Sold
285 shs ($5K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A Common Stock | 285 | $18.24 | $5K |
| Tax Withholding | Class A Common Stock | 1,147 | $18.71 | $21K |
Holdings After Transaction:
Class A Common Stock — 82,506 shares (Direct, null)
Footnotes (1)
- Represents shares of Class A Common Stock withheld by the Company to satisfy tax withholding obligations in connection with the net issuance of shares of Class A Common Stock delivered to the Reporting Person on May 20, 2026, from the vesting of restricted stock units. The number of shares withheld by the Company to satisfy tax withholding obligations (and the net issuance) is based on the closing price of the Company's Class A Common Stock on May 20, 2026. The sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 4, 2022, and represents the sale of shares necessary to meet tax withholding obligations as a result of vesting in restricted stock units on May 20, 2026. In compliance with SEC guidance, the reporting person has not checked the box above but states that the Rule 10b5-1 trading plan is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). The sale does not represent a discretionary trade by the reporting person.
Key Figures
Open-market sale: 285 shares at $18.24/share
Tax-withholding disposition: 1,147 shares at $18.71/share
Shares held after transactions: 82,506 shares
+1 more
4 metrics
Open-market sale
285 shares at $18.24/share
Class A Common Stock sale on May 21, 2026
Tax-withholding disposition
1,147 shares at $18.71/share
Shares withheld for RSU tax on May 20, 2026
Shares held after transactions
82,506 shares
Direct Class A Common Stock ownership following May 2026 trades
Net buy/sell shares
-285 shares
Net open-market selling across reported transactions
Key Terms
Rule 10b5-1 trading plan, restricted stock units, tax withholding obligations
3 terms
Rule 10b5-1 trading plan regulatory
"The sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 4, 2022"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
restricted stock units financial
"represents the sale of shares necessary to meet tax withholding obligations as a result of vesting in restricted stock units on May 20, 2026"
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
tax withholding obligations financial
"withheld by the Company to satisfy tax withholding obligations in connection with the net issuance of shares"
FAQ
What insider transactions did EVER Chief Accounting Officer Jon Ayotte report?
Jon Ayotte reported two transactions involving EverQuote Class A Common Stock: an open-market sale of 285 shares at $18.24 and a separate disposition of 1,147 shares withheld by the company to satisfy tax obligations from vested restricted stock units.
Were Jon Ayotte’s EVER stock sales discretionary or under a trading plan?
The 285-share sale was made under a pre-arranged Rule 10b5-1 trading plan adopted on August 4, 2022. The filing states this plan is intended to satisfy Rule 10b5-1(c) affirmative defense conditions and notes the sale was not a discretionary trade by Ayotte.
What prices were involved in Jon Ayotte’s recent EVER stock transactions?
Ayotte’s open-market sale of 285 EverQuote shares occurred at $18.24 per share. The 1,147 shares withheld for tax obligations relating to restricted stock unit vesting were valued using the company’s May 20, 2026 closing price of $18.71 per share.
How does the EVER Form 4 distinguish between a sale and tax withholding?
The Form 4 uses transaction code S for the 285-share open-market sale and code F for the 1,147-share tax-withholding disposition. Footnotes clarify the F transaction satisfied tax obligations from restricted stock unit vesting rather than representing an ordinary market sale.