EverQuote CFO sells 6,666 shares in planned trade
EverQuote, Inc. CFO and Chief Admin Officer Joseph Sanborn reported an open-market sale of 6,666 shares of Class A common stock.
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Form Type
4
Rhea-AI Filing Summary
EverQuote, Inc. CFO and Chief Admin Officer Joseph Sanborn reported an open-market sale of 6,666 shares of Class A common stock. The transactions involved 1,920 shares at a weighted average price of $19.55 and 4,746 shares at a weighted average price of $19.17.
The filing notes that the sale was carried out under a pre-arranged Rule 10b5-1 trading plan adopted on December 4, 2025, indicating it was scheduled in advance. Sanborn also reports indirect holdings of 1,365 shares each as custodian for two UTMA accounts for his children, with no changes in share counts disclosed for those accounts.
Insider Trade Summary 10b5-1
Net Seller: 6,666 shares
Net Sell
4 txns
Insider
Sanborn Joseph
Role
CFO and Chief Admin Officer
Sold
6,666 shs ($129K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A Common Stock | 4,746 | $19.17 | $91K |
| Sale | Class A Common Stock | 1,920 | $19.55 | $38K |
| holding | Class A Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
Holdings After Transaction:
Class A Common Stock — 327,820 shares (Direct);
Class A Common Stock — 1,365 shares (Indirect, As custodian for UTMA account for first child);
Class A Common Stock — 1,365 shares (Indirect, As custodian for UTMA account for second child)
Footnotes (3)
- F1. The sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 4, 2025.
- F2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $18.40 to $19.39, inclusive. The reporting person undertakes to provide EverQuote, Inc., any security holder of EverQuote, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this Form 4.
- F3. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $19.44 to $19.66, inclusive. The reporting person undertakes to provide EverQuote, Inc., any security holder of EverQuote, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this Form 4.
Key Figures
Total shares sold: 6,666 shares
First sale size: 1,920 shares
First sale price: $19.55 per share
+4 more
7 metrics
Total shares sold
6,666 shares
Net shares sold by CFO in this Form 4
First sale size
1,920 shares
Class A common stock open-market sale
First sale price
$19.55 per share
Weighted average price for 1,920-share sale
Second sale size
4,746 shares
Class A common stock open-market sale
Second sale price
$19.17 per share
Weighted average price for 4,746-share sale
UTMA custodial holding (child 1)
1,365 shares
Indirect Class A shares as UTMA custodian
UTMA custodial holding (child 2)
1,365 shares
Indirect Class A shares as UTMA custodian
Key Terms
Rule 10b5-1 trading plan, weighted average price, UTMA account, open-market sale, +1 more
5 terms
Rule 10b5-1 trading plan regulatory
"The sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 4, 2025."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"The price reported in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
UTMA account financial
"As custodian for UTMA account for second child"
open-market sale financial
"transaction_action": "open-market sale""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
indirect ownership financial
"ownership_type": "indirect""
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What did EverQuote (EVER) CFO Joseph Sanborn report in this Form 4?
EverQuote CFO Joseph Sanborn reported selling 6,666 shares of Class A common stock in open-market transactions. The trades were executed under a pre-arranged Rule 10b5-1 trading plan, indicating they were scheduled in advance rather than discretionary market timing.
What are the weighted average price ranges for the EverQuote (EVER) CFO’s sales?
For the 4,746-share sale, the weighted average price reflects trades between $18.40 and $19.39. For the 1,920-share sale, the weighted average price reflects trades between $19.44 and $19.66. Detailed per-trade prices are available on request as noted in the filing.
AI-generated analysis. How Rhea-AI works. Not financial advice.
