EverQuote (NASDAQ: EVER) CAO Jon Ayotte exercises options, sells 881 shares under 10b5-1 plan
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
EverQuote, Inc. Chief Accounting Officer Jon Ayotte exercised stock options to acquire 3,156 shares of Class A Common Stock at an exercise price of $7.095 per share. He also sold a total of 881 shares in open-market transactions at weighted average prices of $24.59 and $25.86.
The sales were executed under a pre-arranged Rule 10b5-1 trading plan adopted on March 9, 2026, indicating they were scheduled in advance. Following these transactions, Ayotte directly holds 76,855 shares of EverQuote Class A Common Stock, reflecting a routine adjustment to his equity position rather than a large-scale change.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 881 shares ($21,989)
Net Sell
4 txns
Insider
Ayotte Jon
Role
Chief Accounting Officer
Sold
881 shs ($22K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Stock Option (right to buy) | 3,156 | $7.095 | $22K |
| Exercise | Class A Common Stock | 3,156 | $7.095 | $22K |
| Sale | Class A Common Stock | 625 | $24.59 | $15K |
| Sale | Class A Common Stock | 256 | $25.86 | $7K |
Holdings After Transaction:
Stock Option (right to buy) — 0 shares (Direct, null);
Class A Common Stock — 76,855 shares (Direct, null)
Footnotes (1)
- The sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 9, 2026. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $24.50 to $25.48 inclusive. The reporting person undertakes to provide EverQuote, Inc., any security holder of EverQuote, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this Form 4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $25.54 to $26.22 inclusive. The reporting person undertakes to provide EverQuote, Inc., any security holder of EverQuote, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this Form 4. The shares underlying the option vested over two years, with 12.5% vesting on November 20, 2023, and quarterly thereafter.
Key Figures
Options exercised: 3,156 shares
Exercise price: $7.095 per share
Shares sold: 881 shares
+5 more
8 metrics
Options exercised
3,156 shares
Class A Common Stock acquired via option exercise
Exercise price
$7.095 per share
Stock option exercise price for 3,156 shares
Shares sold
881 shares
Open-market sales of Class A Common Stock
Sale price (lot 1)
$24.59 per share
Weighted average price for 625-share sale
Sale price (lot 2)
$25.86 per share
Weighted average price for 256-share sale
Shares owned after
76,855 shares
Direct EverQuote Class A Common holdings post-transaction
10b5-1 plan adoption date
March 9, 2026
Date Jon Ayotte adopted trading plan for sales
Option expiration
July 23, 2033
Original expiration date of exercised stock option
Key Terms
Rule 10b5-1 trading plan, weighted average price, Stock Option (right to buy), Class A Common Stock, +1 more
5 terms
Rule 10b5-1 trading plan regulatory
"The sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions"
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
Stock Option (right to buy) financial
"security_title: Stock Option (right to buy)"
Class A Common Stock financial
"security_title: Class A Common Stock"
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
vesting financial
"The shares underlying the option vested over two years, with 12.5% vesting on November 20, 2023"
Vesting is the process by which you earn full ownership of something, like company stock or a retirement benefit, over time. It’s like earning the right to keep a gift piece by piece the longer you stay with a company, making sure employees stay committed before they receive all the benefits.
FAQ
What did EverQuote (EVER) executive Jon Ayotte do in this Form 4 filing?
Jon Ayotte exercised stock options for 3,156 EverQuote shares and sold 881 shares in the open market. The filing shows both the option exercise and subsequent sales, along with his updated direct share ownership.
Were Jon Ayotte’s EverQuote (EVER) stock sales part of a Rule 10b5-1 plan?
Yes. The filing states the sales were effected under a Rule 10b5-1 trading plan adopted on March 9, 2026. Such pre-arranged plans automate trading and can reduce the significance of the specific sale timing.
What stock options did Jon Ayotte exercise in this EverQuote (EVER) Form 4?
Jon Ayotte exercised stock options covering 3,156 shares of EverQuote Class A Common Stock at a $7.095 exercise price. The options had an original expiration date of July 23, 2033 and vested over two years with quarterly vesting after November 20, 2023.