EverQuote CAO exercises options, sells 881 shares

EverQuote, Inc. Chief Accounting Officer Jon Ayotte exercised stock options to acquire 3,156 shares of Class A Common Stock at an exercise price of $7.095 per share.

Rhea-AI Filing Summary

EverQuote, Inc. Chief Accounting Officer Jon Ayotte exercised stock options to acquire 3,156 shares of Class A Common Stock at an exercise price of $7.095 per share. He also sold a total of 881 shares in open-market transactions at weighted average prices of $24.59 and $25.86.

The sales were executed under a pre-arranged Rule 10b5-1 trading plan adopted on March 9, 2026, indicating they were scheduled in advance. Following these transactions, Ayotte directly holds 76,855 shares of EverQuote Class A Common Stock, reflecting a routine adjustment to his equity position rather than a large-scale change.

Insider Trade Summary 10b5-1

Exercise and sale activity reported; no spread calculated

Exercise and Sale 4 txns

Insider Ayotte Jon

Role Chief Accounting Officer

Sold 881 shs ($22K)

Approx. gross sale proceeds $22K

Approx. exercise cost $22K

Type	Security	Shares	Price	Value
Exercise	Stock Option (right to buy)	3,156	$7.095	$22K
Exercise	Class A Common Stock	3,156	$7.095	$22K
Sale	Class A Common Stock	625	$24.59	$15K
Sale	Class A Common Stock	256	$25.86	$7K

Holdings After Transaction: Stock Option (right to buy) — 0 contracts (Direct); Class A Common Stock — 76,855 shares (Direct)

Footnotes (4)

1. F1. The sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 9, 2026.
2. F2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $24.50 to $25.48 inclusive. The reporting person undertakes to provide EverQuote, Inc., any security holder of EverQuote, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this Form 4.
3. F3. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $25.54 to $26.22 inclusive. The reporting person undertakes to provide EverQuote, Inc., any security holder of EverQuote, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this Form 4.
4. F4. The shares underlying the option vested over two years, with 12.5% vesting on November 20, 2023, and quarterly thereafter.

Key Figures

Options exercised: 3,156 shares Exercise price: $7.095 per share Shares sold: 881 shares +5 more

8 metrics

Options exercised 3,156 shares Class A Common Stock acquired via option exercise

Exercise price $7.095 per share Stock option exercise price for 3,156 shares

Shares sold 881 shares Open-market sales of Class A Common Stock

Sale price (lot 1) $24.59 per share Weighted average price for 625-share sale

Sale price (lot 2) $25.86 per share Weighted average price for 256-share sale

Shares owned after 76,855 shares Direct EverQuote Class A Common holdings post-transaction

10b5-1 plan adoption date March 9, 2026 Date Jon Ayotte adopted trading plan for sales

Option expiration July 23, 2033 Original expiration date of exercised stock option

Key Terms

Rule 10b5-1 trading plan, weighted average price, Stock Option (right to buy), Class A Common Stock, +1 more

5 terms

Rule 10b5-1 trading plan regulatory

"The sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average price financial

"The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions"

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

Stock Option (right to buy) financial

"security_title: Stock Option (right to buy)"

Class A Common Stock financial

"security_title: Class A Common Stock"

Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.

vesting financial

"The shares underlying the option vested over two years, with 12.5% vesting on November 20, 2023"

Vesting is the process by which you earn full ownership of something, like company stock or a retirement benefit, over time. It’s like earning the right to keep a gift piece by piece the longer you stay with a company, making sure employees stay committed before they receive all the benefits.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did EverQuote (EVER) executive Jon Ayotte do in this Form 4 filing?

Jon Ayotte exercised stock options for 3,156 EverQuote shares and sold 881 shares in the open market. The filing shows both the option exercise and subsequent sales, along with his updated direct share ownership.

How many EverQuote (EVER) shares did Jon Ayotte sell and at what prices?

Jon Ayotte sold 881 EverQuote Class A Common shares in two trades at weighted average prices of $24.59 and $25.86. The filing notes these sales occurred through multiple transactions within specified price ranges.

How many EverQuote (EVER) shares does Jon Ayotte own after these transactions?

After the reported option exercise and share sales, Jon Ayotte directly holds 76,855 shares of EverQuote Class A Common Stock. This remaining stake shows he retained the vast majority of his equity position following the Form 4 transactions.

Were Jon Ayotte’s EverQuote (EVER) stock sales part of a Rule 10b5-1 plan?

Yes. The filing states the sales were effected under a Rule 10b5-1 trading plan adopted on March 9, 2026. Such pre-arranged plans automate trading and can reduce the significance of the specific sale timing.

What stock options did Jon Ayotte exercise in this EverQuote (EVER) Form 4?

Jon Ayotte exercised stock options covering 3,156 shares of EverQuote Class A Common Stock at a $7.095 exercise price. The options had an original expiration date of July 23, 2033 and vested over two years with quarterly vesting after November 20, 2023.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 07/08/2026 - 05:00 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Ayotte Jon

(Last) (First) (Middle)

C/O EVERQUOTE, INC.

141 PORTLAND STREET

(Street)

CAMBRIDGE MASSACHUSETTS 02139

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
EverQuote, Inc. [ EVER ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Accounting Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
07/06/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	07/06/2026		S		625(1)	D	$24.59(2)	73,955	D
Class A Common Stock	07/06/2026		S		256(1)	D	$25.86(3)	73,699	D
Class A Common Stock	07/08/2026		M		3,156	A	$7.095	76,855	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Stock Option (right to buy)	$7.095	07/08/2026		M			3,156	(4)	07/23/2033	Class A Common Stock	3,156	$7.095	0	D

Explanation of Responses:

1. The sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 9, 2026.

2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $24.50 to $25.48 inclusive. The reporting person undertakes to provide EverQuote, Inc., any security holder of EverQuote, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this Form 4.

3. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $25.54 to $26.22 inclusive. The reporting person undertakes to provide EverQuote, Inc., any security holder of EverQuote, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this Form 4.

4. The shares underlying the option vested over two years, with 12.5% vesting on November 20, 2023, and quarterly thereafter.

	/s/ Jon Ayotte	07/08/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)