EverQuote (EVER) CTO’s 4,960-share planned sale under Rule 10b5-1
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
EverQuote, Inc. Chief Technology Officer David Brainard reported selling a total of 4,960 shares of Class A Common Stock in open-market transactions on July 6, 2026. The trades were executed under a pre-arranged Rule 10b5-1 trading plan adopted on September 12, 2025, indicating the sales were scheduled in advance rather than timed discretionarily. The shares were sold at weighted average prices of $24.88 and $25.86 per share across multiple transactions within disclosed price ranges, and he continues to hold a substantially larger direct ownership stake after these sales.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 4,960 shares ($126,508)
Net Sell
2 txns
Insider
Brainard David
Role
Chief Technology Officer
Sold
4,960 shs ($127K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A Common Stock | 1,793 | $24.88 | $45K |
| Sale | Class A Common Stock | 3,167 | $25.86 | $82K |
Holdings After Transaction:
Class A Common Stock — 168,503 shares (Direct, null)
Footnotes (1)
- The sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on September 12, 2025. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $24.50 to $25.49, inclusive. The reporting person undertakes to provide EverQuote, Inc., any security holder of EverQuote, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this Form 4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $25.50 to $26.23, inclusive. The reporting person undertakes to provide EverQuote, Inc., any security holder of EverQuote, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this Form 4.
Key Figures
Shares sold (total): 4,960 shares
First block sold: 3,167 shares at $25.86
Second block sold: 1,793 shares at $24.88
+2 more
5 metrics
Shares sold (total)
4,960 shares
Net insider sales by CTO on July 6, 2026
First block sold
3,167 shares at $25.86
Open-market sale of Class A Common Stock
Second block sold
1,793 shares at $24.88
Open-market sale of Class A Common Stock
Price range block 1
$24.50–$25.49
Underlying trades for $24.88 weighted average
Price range block 2
$25.50–$26.23
Underlying trades for $25.86 weighted average
Key Terms
Rule 10b5-1 trading plan, weighted average price, open-market sale, Class A Common Stock
4 terms
Rule 10b5-1 trading plan financial
"The sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions"
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
open-market sale financial
"transaction_action: open-market sale"
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
Class A Common Stock financial
"security_title: Class A Common Stock"
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
FAQ
What insider transaction did EverQuote (EVER) report for David Brainard?
EverQuote reported that Chief Technology Officer David Brainard sold 4,960 shares of Class A Common Stock. The sales occurred in open-market transactions on July 6, 2026, and were executed under a pre-arranged Rule 10b5-1 trading plan adopted in September 2025.
What price ranges applied to the EverQuote (EVER) CTO’s stock sales?
The weighted average price of $24.88 reflects multiple trades between $24.50 and $25.49 per share. The weighted average price of $25.86 reflects trades between $25.50 and $26.23 per share. Exact share counts at each individual price are available upon request.