EverQuote (EVER) accounting chief sells 364 shares under 10b5-1 plan

Filing Impact

(Neutral)

Filing Sentiment

(Neutral)

Form Type

Rhea-AI Filing Summary

EverQuote, Inc. Chief Accounting Officer Jon Ayotte reported an open-market sale of 364 shares of Class A Common Stock at $15.35 per share. After this transaction on April 6, 2026, he directly holds 84,301 shares. The sale was executed under a pre-arranged Rule 10b5-1 trading plan adopted on August 11, 2025.

Insider Trade Summary 10b5-1

Net Seller: 364 shares ($5,587)

Net Sell 1 txn

Insider Ayotte Jon

Role Chief Accounting Officer

Sold 364 shs ($6K)

Type	Security	Shares	Price	Value
Sale	Class A Common Stock	364	$15.35	$6K

Holdings After Transaction: Class A Common Stock — 84,301 shares (Direct)

Footnotes (1)

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Key Figures

Shares sold: 364 shares Sale price: $15.35 per share Shares held after sale: 84,301 shares +2 more

5 metrics

Shares sold 364 shares Class A Common Stock sold on April 6, 2026

Sale price $15.35 per share Open-market sale transaction price

Shares held after sale 84,301 shares Direct ownership following the transaction

Trading plan adoption date August 11, 2025 Rule 10b5-1 trading plan adoption referenced in footnote

Transaction code S Sale in open market or private transaction

Key Terms

Rule 10b5-1 trading plan, open-market sale, Class A Common Stock, Form 4

4 terms

Rule 10b5-1 trading plan regulatory

"The sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 11, 2025."

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

open-market sale financial

"transaction_action: "open-market sale" for 364 shares of Class A Common Stock."

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Class A Common Stock financial

"security_title: "Class A Common Stock" for the reported transaction."

Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.

Form 4 regulatory

"INSIDER FILING DATA (Form 4): insider transaction disclosure for EverQuote, Inc."

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

Form 4 Insider Transactions: What Each Field Means →

04/07/2026 - 08:45 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Ayotte Jon

(Last)

(First)

(Middle)

C/O EVERQUOTE, INC.

141 PORTLAND STREET

(Street)

CAMBRIDGE

MASSACHUSETTS

02139

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
EverQuote, Inc. [ EVER ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	Chief Accounting Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
04/06/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Class A Common Stock	04/06/2026		S		364⁽¹⁾	D	$15.35	84,301	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. The sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 11, 2025.

	/s/ Jon Ayotte	04/07/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did EVER Chief Accounting Officer Jon Ayotte report?

Jon Ayotte reported an open-market sale of 364 EverQuote Class A Common Stock shares at $15.35 per share. The transaction occurred on April 6, 2026 and reflects a relatively small portion of his reported direct holdings after the trade.

At what price were the EVER shares sold in Jon Ayotte’s Form 4 filing?

The shares were sold at $15.35 per share in the reported transaction. This price applies to 364 shares of EverQuote Class A Common Stock sold in the open market on April 6, 2026, as disclosed in the Form 4 filing.

How many EVER shares does Jon Ayotte hold after the reported sale?

After the transaction, Jon Ayotte directly holds 84,301 EverQuote Class A Common Stock shares. This figure is reported as the total number of shares beneficially owned following the April 6, 2026 open-market sale of 364 shares disclosed in the Form 4.

Was Jon Ayotte’s EVER stock sale made under a Rule 10b5-1 plan?

Yes. The filing notes the sale was effected under a Rule 10b5-1 trading plan adopted by Jon Ayotte on August 11, 2025. Such plans allow pre-scheduled trades, which can indicate the transaction timing was not based on short-term market developments.

What role does Jon Ayotte hold at EverQuote (EVER) in this Form 4?

Jon Ayotte is identified as EverQuote’s Chief Accounting Officer in the Form 4. This officer role means the reported transaction concerns an executive-level insider, whose trades in Class A Common Stock must be disclosed under SEC Section 16 reporting rules.

Is the EVER Form 4 transaction classified as a buy or a sell?

The Form 4 classifies the transaction as an open-market sale, using transaction code “S.” It reflects a disposition of 364 shares of EverQuote Class A Common Stock, rather than an acquisition, and is labeled as a non-derivative transaction in the filing.