[Form 4] FirstCash Holdings, Inc. Insider Trading Activity

Rhea-AI Filing Summary

Rick L. Wessel, Vice-Chairman & CEO of FirstCash Holdings, Inc. (FCFS), reported insider transactions on 08/20/2025–08/21/2025. He sold 69,024 shares on 08/20/2025 at $138.49 and 30,976 shares on 08/21/2025 at $139.33, reducing his direct beneficial ownership to 901,982 shares after the 08/21 sale. He also reported a gift of 15,000 shares on 08/21/2025 to a charitable organization, leaving 886,982 shares beneficially owned.

The filings state the sales on 08/20/2025 and 08/21/2025 were made pursuant to a 10b5-1 preset diversification plan dated March 12, 2024, which contemplates selling up to 120,000 shares subject to minimum price thresholds. The gift is described as a bona fide charitable donation. No options or other derivative transactions were reported.

Positive

• Sales executed under a documented 10b5-1 plan, which supports compliance with insider-trading rules
• Bona fide charitable gift of 15,000 shares reported, indicating philanthropic transfer rather than market disposal

Negative

• CEO sold 100,000 shares over two days (69,024 on 08/20/2025 and 30,976 on 08/21/2025), reducing direct holdings
• Remaining direct beneficial ownership declined to 886,982 shares after the gift, reflecting a reduction in insider stake

Insights

Corporate Governance Expert

TL;DR: CEO executed planned, rule-compliant sales and made a charitable gift, lowering direct holdings but within a preset 10b5-1 program.

The transactions are straightforward: two open-market sales executed under a documented 10b5-1 diversification plan and a separate charitable gift. Use of a 10b5-1 plan suggests the sales followed pre-established instructions to avoid insider trading concerns. The cumulative sales reported equal 100,000 shares, below the program cap of 120,000 shares, which preserves the appearance of procedural compliance. The 15,000-share gift could be part of routine executive philanthropy or tax planning; the filing discloses it as a bona fide charitable donation. For governance review, relevant items are the existence and terms of the 10b5-1 plan and whether any policy updates or blackout periods coincided with these trades.

Securities Analyst

TL;DR: Material-size insider sales occurred but are declared as part of a preset plan; monitor remaining plan capacity and ownership trends.

From an investor-signals perspective, 100,000 shares sold over two days at prices around $138–$139 is notable in absolute terms but explicitly tied to a pre-existing 10b5-1 program dated March 12, 2024. The filing shows post-transaction direct ownership of 886,982 shares after the gift, which still indicates substantial CEO ownership. Without additional context like percentage ownership or recent prior insider activity, the trades should be interpreted as planned diversification rather than opportunistic selling. Analysts should note the remaining allowance under the disclosed plan (up to 20,000 shares, per the plan cap) and any future filings that complete or alter the program.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

WESSEL RICK L

(Last) (First) (Middle)

1600 WEST 7TH STREET

(Street)

FORT WORTH TX 76102

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
FirstCash Holdings, Inc. [ FCFS ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Vice-Chairman & CEO

3. Date of Earliest Transaction (Month/Day/Year)
08/20/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	08/20/2025		S		69,024(1)	D	$138.49	932,958	D
Common Stock	08/21/2025		S		30,976(1)	D	$139.33	901,982	D
Common Stock	08/21/2025		G		15,000(2)	D	$0	886,982	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Sale is pursuant to a 10b5-1 Preset Diversification Program dated March 12, 2024 under which Mr. Wessel plans to sell up to 120,000 shares of FirstCash Holdings, Inc. common stock subject to certain minimum price thresholds.

2. Bona fide gift to a charitable organization.

Remarks:

	/s/ Rick L. Wessel	08/21/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transactions did FCFS CEO Rick L. Wessel report on Form 4?

Mr. Wessel reported sales of 69,024 shares on 08/20/2025 at $138.49 and 30,976 shares on 08/21/2025 at $139.33, plus a 15,000-share gift to charity on 08/21/2025.

Were the sales by FCFS CEO part of a 10b5-1 trading plan?

Yes. The filing states the sales were made pursuant to a 10b5-1 preset diversification program dated March 12, 2024, allowing up to 120,000 shares to be sold subject to minimum price thresholds.

How many FCFS shares does Rick L. Wessel beneficially own after these transactions?

After the reported sales and gift, the filing shows Mr. Wessel beneficially owned 886,982 shares (direct ownership).

Was the 15,000-share transfer a sale or a gift?

The Form 4 lists the 15,000-share transfer on 08/21/2025 as a bona fide gift to a charitable organization.

Does the Form 4 report any derivative transactions for FCFS by Mr. Wessel?

No. The filing contains no entries in Table II for derivative securities; only non-derivative common stock transactions are reported.