STOCK TITAN

FirstCash CFO reports 5,500-share sale via 10b5-1; post-sale holdings shown

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

R. Douglas Orr, EVP & Chief Financial Officer of FirstCash Holdings, Inc. (FCFS), reported sales of common stock under a 10b5-1 preset diversification plan. On 09/02/2025 Mr. Orr sold 3,000 shares at $148.41, 1,500 shares at $146.40 and 1,000 shares at $146.40, a total of 5,500 shares sold that day. The filing shows 97,567 shares held directly after the transactions and two indirect holdings: 41,734 shares through a Family Limited Partnership and 47,610 shares through a Spousal Trust. The Form 4 states the sales were made pursuant to a 10b5-1 plan dated June 2, 2025 that contemplates up to 44,000 aggregate shares subject to minimum price thresholds. The filing is signed by Mr. Orr on 09/03/2025.

Positive

  • Sales were executed under a 10b5-1 preset diversification plan, providing an affirmative defense for the trades.
  • The Form 4 discloses post-transaction holdings (97,567 direct; 41,734 and 47,610 indirect), enhancing transparency.
  • Filing includes explanatory footnotes clarifying the Family Limited Partnership and Spousal Trust arrangements and is signed by the reporting person.

Negative

  • Insider sold a total of 5,500 shares on 09/02/2025, which may be perceived negatively by some investors despite being under a 10b5-1 plan.

Insights

TL;DR: Insider sales of 5,500 shares via a 10b5-1 plan; holdings remain materially concentrated.

The transactions are routine divestitures executed under a pre-established 10b5-1 plan dated June 2, 2025, which provides an affirmative defense to insider trading claims when executed as scheduled. Total shares sold on 09/02/2025 equal 5,500 at prices between $146.40 and $148.41. Post-transaction reported direct ownership of 97,567 shares and indirect holdings of 41,734 and 47,610 shares indicate continued substantial economic exposure to FCFS equity. From a market-impact perspective, these disclosed sales are transparent and consistent with a preset diversification program rather than opportunistic trades.

TL;DR: Disclosure is clear; transactions follow a dated 10b5-1 plan and include appropriate footnote explanations.

The Form 4 includes required explanations identifying the 10b5-1 plan and the nature of indirect ownership via a family limited partnership and a spousal trust. The reporting person disclaims beneficial ownership of partnership-held shares except for pecuniary interest, and the spousal trust trustee is the reporting persons spouse per the filing. The filing appears compliant: it timely reports the sales, lists post-transaction holdings, and includes the reporting person's signature dated 09/03/2025.

Insider ORR R DOUGLAS
Role EVP & Chief Financial Officer
Sold 5,500 shs ($811K)
Type Security Shares Price Value
Sale Common Stock 3,000 $148.41 $445K
Sale Common Stock 1,500 $146.40 $220K
Sale Common Stock 1,000 $146.40 $146K
Holdings After Transaction: Common Stock — 97,567 shares (Direct); Common Stock — 41,734 shares (Indirect, Family Limited Partnership)
Footnotes (1)
  1. Sale is pursuant to a 10b5-1 Preset Diversification Program dated June 2, 2025 under which Mr. Orr, the Family Limited Partnership and the Spousal Trust (see Footnote 3) plan to sell, in the aggregate, up to 44,000 shares of FirstCash Holdings, Inc. common stock subject to certain minimum price thresholds. The reported securities are held by a family limited partnership. The reporting person is the general partner of the partnership that owns the reported securities. The reporting person disclaims beneficial ownership of the reported securities except to the extent of his pecuniary interest therein. The reported securities are held by a trust for the reporting person's spouse and her descendants (the "Spousal Trust"). The reporting person's spouse is trustee of the Spousal Trust.
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
ORR R DOUGLAS

(Last) (First) (Middle)
1600 WEST 7TH STREET

(Street)
FORT WORTH TX 76102

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
FirstCash Holdings, Inc. [ FCFS ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
EVP & Chief Financial Officer
3. Date of Earliest Transaction (Month/Day/Year)
09/02/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 09/02/2025 S 3,000(1) D $148.41 97,567 D
Common Stock 09/02/2025 S 1,500(1) D $146.4 41,734 I Family Limited Partnership(2)
Common Stock 09/02/2025 S 1,000(1) D $146.4 47,610 I Spousal Trust(3)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. Sale is pursuant to a 10b5-1 Preset Diversification Program dated June 2, 2025 under which Mr. Orr, the Family Limited Partnership and the Spousal Trust (see Footnote 3) plan to sell, in the aggregate, up to 44,000 shares of FirstCash Holdings, Inc. common stock subject to certain minimum price thresholds.
2. The reported securities are held by a family limited partnership. The reporting person is the general partner of the partnership that owns the reported securities. The reporting person disclaims beneficial ownership of the reported securities except to the extent of his pecuniary interest therein.
3. The reported securities are held by a trust for the reporting person's spouse and her descendants (the "Spousal Trust"). The reporting person's spouse is trustee of the Spousal Trust.
Remarks:
/s/ R. Douglas Orr 09/03/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did FCFS insider R. Douglas Orr disclose on Form 4?

The filing shows Mr. Orr sold 5,500 shares on 09/02/2025 under a 10b5-1 plan and reports 97,567 shares held directly after the sales.

Were the sales by the FCFS CFO part of a 10b5-1 plan?

Yes. The Form 4 states the sales were made pursuant to a 10b5-1 preset diversification plan dated June 2, 2025.

What prices were the FCFS shares sold at by the reporting person?

Sales on 09/02/2025 were reported at $148.41 (3,000 shares) and $146.40 (1,500 and 1,000 shares).

Does the filing disclose indirect holdings for FCFS insider R. Douglas Orr?

Yes. The Form 4 reports indirect holdings of 41,734 shares via a Family Limited Partnership and 47,610 shares via a Spousal Trust.

How many shares may be sold under the 10b5-1 plan referenced in the FCFS filing?

The filing states the plan contemplates selling, in the aggregate, up to 44,000 shares of FirstCash common stock subject to minimum price thresholds.