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Leadership reshuffle at Phoenix New Media (NYSE: FENG) board

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6-K

Rhea-AI Filing Summary

Phoenix New Media Limited announced significant leadership changes. The Board appointed Wei Xu as a director and elected him Chairman of the Board and Chairman of the Corporate Governance and Nominating Committee, effective immediately. The Board also appointed existing director Qi Li as chief executive officer and a member of that committee.

Former Chairman and CEO Yusheng Sun resigned from those positions and from his committee roles for personal reasons but will remain a director. Ka Keung Yeung resigned as a director and committee member, also citing personal reasons. The Company continues to describe itself as a leading new media platform in China across PC and mobile channels.

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Insights

Leadership shifts concentrate governance and operating roles under new chair and CEO.

Phoenix New Media is reshaping its top governance and management structure. Wei Xu becomes Board Chairman and head of the Corporate Governance and Nominating Committee, while Qi Li, already a director, steps in as chief executive officer and joins the same committee.

Former Chairman and CEO Yusheng Sun is stepping back from executive and committee roles for personal reasons but remains on the Board, preserving some continuity. Director Ka Keung Yeung is leaving the Board and committee, reducing long‑tenured oversight experience.

These moves increase the influence of the new chair and CEO over governance and nominations. Actual impact on strategy and operations will depend on how the refreshed Board and management team execute and how responsibilities are balanced among independent directors over time.

Form type Form 6-K Report of foreign private issuer
Commission file number 001-35158 Phoenix New Media SEC registration
Leadership change announcement date May 15, 2026 Press release and effectiveness date
foreign private issuer regulatory
"FORM 6-K REPORT OF FOREIGN PRIVATE ISSUER PURSUANT TO RULE 13a-16"
A foreign private issuer is a company organized outside the United States that meets tests showing it is primarily foreign-controlled and therefore qualifies for a different set of U.S. reporting rules. For investors, that means the company files less frequent or differently formatted disclosures with U.S. regulators and may follow home-country accounting and governance practices, so buying its stock is like dining at a well-reviewed restaurant that follows its home kitchen’s rules instead of the local menu — you get access but should check what standards apply.
Board of Directors financial
"announced changes to its Board of Directors (the “Board”) and chief executive officer"
The Board of Directors is a group of people chosen by a company's owners to help make big decisions and oversee how the company is run. They act like a team of advisors or managers, making sure the company stays on track and meets its goals. Their choices can influence the company's success and how it grows.
chief executive officer financial
"appointed Mr. Qi Li, a director of the Company, to be the chief executive officer of the Company"
A chief executive officer (CEO) is the top leader of a company, responsible for making major decisions, setting goals, and guiding the organization’s overall direction. Think of the CEO as the captain of a ship, steering it toward success. Investors pay close attention to the CEO because their leadership and strategy can significantly influence the company's performance and future growth.
Corporate Governance and Nominating Committee financial
"Chairman of the Corporate Governance and Nominating Committee of the Board"
A corporate governance and nominating committee is a group of independent board members who set rules for how a company is run and choose or vet candidates for the board and senior leadership. Think of them as the company’s rulebook authors and hiring panel for its top oversight team; their choices and policies influence management accountability, risk oversight and investor confidence, so investors watch them for signs of strong leadership and transparency.
new media company financial
"Phoenix New Media Limited (NYSE: FENG) (the “Company”), a leading new media company in China"
Form 6-K: How Foreign Companies Report to the SEC →

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON D.C. 20549

 

FORM 6-K

 

REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13a-16 OR 15d-16

OF THE SECURITIES EXCHANGE ACT OF 1934

May 2026

Commission File Number: 001-35158

 

PHOENIX NEW MEDIA LIMITED

 

Floor 25, Tower B, POSCO Center

Hongtai East Street

Wangjing, Chaoyang District,

Beijing 100102

People’s Republic of China

(Address of principal executive offices)

 

Indicate by check mark whether the registrant files or will file annual reports under cover Form 20-F or Form 40-F.

Form 20-F ☒ Form 40-F ☐

 

 

 

 

TABLE OF CONTENTS

 

Exhibit 99.1 — Press release: Phoenix New Media Announces Changes to Board of Directors and Chief Executive Officer

2

 

SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

 

 

 

 

 

PHOENIX NEW MEDIA LIMITED

By:

/s/ Edward Lu

Name:

Edward Lu

Title:

Chief Financial Officer

Date: May 15, 2026

 

3

Exhibit 99.1

 

Phoenix New Media Announces Changes to Board of Directors and Chief Executive Officer

 

BEIJING, China, May 15, 2026 — Phoenix New Media Limited (NYSE: FENG) (the “Company”), a leading new media company in China, today announced changes to its Board of Directors (the “Board”) and chief executive officer.

 

The Board has appointed Mr. Wei Xu as a director of the Company and elected him as the Chairman of the Board, effective immediately. Mr. Xu will also serve as the Chairman of the Corporate Governance and Nominating Committee of the Board.

 

Mr. Xu has extensive experience in media, journalism, and public communications. He holds positions as Chairman and Chief Executive Officer of Phoenix Media Investment (Holdings) Limited. He previously worked at the Shanghai Bureau of the Financial Times and has served in senior roles including Director of the News Department of Shanghai East Radio, General Manager and Editor‑in‑Chief of Shanghai Dragon TV Media Co., Ltd., Spokesman and Director of the Communication and Promotion Department of the Bureau of Shanghai World Expo Coordination, and Director of the Information Office of Shanghai Municipality. Mr. Xu served as the official Spokesman of Shanghai Municipality from 2011 to 2020. He holds a bachelor’s degree in law from the International Journalism Department of the Beijing Institute of International Relations, an MBA from China Europe International Business School, and a doctorate degree in management from Shanghai Jiao Tong University.

 

The Board also appointed Mr. Qi Li, a director of the Company, to be the chief executive officer of the Company, effective immediately. Mr. Li will also serve as a member of the Corporate Governance and Nominating Committee of the Board.

 

The former Chairman and CEO of the Company, Mr. Yusheng Sun resigned from these positions at the Company and as Chairman and member of the Corporate Governance and Nominating Committee due to personal reasons. Mr. Sun will continue to serve as a director of the Company. Mr. Ka Keung Yeung also resigned as a director of the Company and as a member of the Corporate Governance and Nominating Committee due to personal reasons.

About Phoenix New Media Limited

Phoenix New Media Limited (NYSE: FENG) is a leading new media company providing premium content on an integrated Internet platform, including PC and mobile, in China. Having originated from a leading global Chinese language TV network based in Hong Kong, Phoenix TV, the Company enables consumers to access professional news and other quality information on the Internet through their PCs and mobile devices. Phoenix New Media's platform includes its PC channel, consisting of ifeng.com website, which comprises interest-based verticals and interactive services; its mobile channel, consisting of mobile news applications, mobile video application, digital reading applications and mobile Internet website; and its operations with the telecom operators that provides mobile value-added services.

For investor and media inquiries please contact:

Phoenix New Media Limited

Muzi Guo

Email: investorrelations@ifeng.com

 

Source: View Original Filing on SEC EDGAR

FAQ

What leadership changes did Phoenix New Media (FENG) announce in the May 2026 6-K?

Phoenix New Media appointed Wei Xu as Board Chairman and Qi Li as chief executive officer, both effective immediately. Former Chairman and CEO Yusheng Sun stepped down from those roles but remains a director, while director Ka Keung Yeung resigned from the Board and related committee.

Who is the new Chairman of the Board at Phoenix New Media (FENG)?

Wei Xu is the new Chairman of the Board at Phoenix New Media. He was appointed a director and elected Chairman, and also became Chairman of the Corporate Governance and Nominating Committee, bringing extensive media and communications experience to the company’s boardroom leadership.

Who is the new CEO of Phoenix New Media (FENG) and what is his board role?

Qi Li has been appointed chief executive officer of Phoenix New Media. He already served as a director and will continue on the Board, also joining the Corporate Governance and Nominating Committee, linking day-to-day management with the company’s governance and nomination oversight functions.

What happened to former Phoenix New Media Chairman and CEO Yusheng Sun?

Yusheng Sun resigned as Chairman, CEO, and as Chairman and member of the Corporate Governance and Nominating Committee for personal reasons. He will, however, continue to serve as a director, providing some continuity amid the broader leadership and governance changes at the company.

Did any other directors resign from Phoenix New Media (FENG)?

Yes. Director Ka Keung Yeung resigned from the Board and from the Corporate Governance and Nominating Committee for personal reasons. His departure, alongside changes involving Yusheng Sun, contributes to a meaningful reshaping of the company’s board and its key governance committee membership.

When did Phoenix New Media’s board and CEO changes become effective?

The leadership changes were stated to be effective immediately in the May 15, 2026 announcement. That timing applies to Wei Xu’s appointment as Chairman, Qi Li’s appointment as chief executive officer, and their related roles on the Corporate Governance and Nominating Committee.

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