First Financial CEO sells $165K in company stock

FFBC’s President & CEO reported a 5,000‑share sale while retaining substantial direct and 401k holdings.

Rhea-AI Filing Summary

FIRST FINANCIAL BANCORP (FFBC) reports that President & CEO Archie M. Brown sold 5,000 shares of common stock on September 3, 2026 in a sale in the open market or a private transaction at $32.93 per share. Following this sale, he holds 238,758 shares directly and 50,594.3537 shares indirectly through a 401k plan. No Rule 10b5-1 trading plan is reported for these transactions.

Insider Trade Summary

Net Seller: 5,000 shares

Net Sell 2 txns

Insider Brown Archie M

Role President & CEO

Sold 5,000 shs ($165K)

Type	Security	Shares	Price	Value
Sale	Common Stock	5,000	$32.93	$165K
holding	Common Stock	--	--	--

Holdings After Transaction: Common Stock — 238,758 shares (Direct); Common Stock — 50,594.3537 shares (Indirect, By 401k)

Key Figures

Shares sold: 5,000 shares Sale price per share: $32.93 per share Approximate transaction value: $164,650 +2 more

5 metrics

Shares sold 5,000 shares Common stock sale on September 3, 2026

Sale price per share $32.93 per share Common stock sale on September 3, 2026

Approximate transaction value $164,650 5,000 shares sold at $32.93 per share

Direct holdings after transaction 238,758 shares Archie M. Brown’s direct FFBC common stock after sale

Indirect 401k holdings after transaction 50,594.3537 shares FFBC common stock held indirectly by 401k

Key Terms

sale in open market or private transaction, indirect ownership, 401k

3 terms

sale in open market or private transaction market

"described as a sale in open market or private transaction"

indirect ownership financial

"reported as indirect ownership with nature of ownership By 401k"

401k financial

"nature of ownership is listed as By 401k"

An employer-sponsored retirement savings plan in the United States that lets workers set aside part of their paycheck into investments with tax advantages; some plans also include employer matching contributions, which is like free money added to your savings. It matters to investors because 401(k) balances represent a large pool of household retirement assets that influence personal financial security, investor behavior, and long-term demand for stocks and bonds.

FAQ

What insider transaction did FFBC’s President & CEO report on this Form 4?

Archie M. Brown reported a sale of 5,000 shares of FIRST FINANCIAL BANCORP common stock on September 3, 2026 in a sale in the open market or a private transaction at $32.93 per share.

How many FFBC shares does Archie M. Brown hold after this transaction?

After the September 3, 2026 sale, Archie M. Brown holds 238,758 FFBC shares directly and 50,594.3537 shares indirectly through a 401k plan, as reported in the filing.

What price did the FFBC shares sell for in the reported transaction?

The 5,000 FFBC shares sold by Archie M. Brown on September 3, 2026 were reported at a price of $32.93 per share in a sale in the open market or a private transaction.

Was the FFBC insider sale made under a Rule 10b5-1 trading plan?

No. The filing’s Rule 10b5-1 checkbox is not marked as affirmative, and there is no footnote stating that the September 3, 2026 sale was made under a Rule 10b5-1 trading plan.

What is the nature of Archie M. Brown’s indirect ownership of FFBC shares?

The filing reports that 50,594.3537 FFBC shares are held indirectly by Archie M. Brown “By 401k”, indicating indirect ownership through a 401k retirement plan account.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 09/03/2026 - 05:11 PM Accepted by SEC EDGAR 09/03/2026 - 04:57 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Brown Archie M

(Last) (First) (Middle)

255 EAST 5TH STREET, SUITE 2900

(Street)

CINCINNATI OHIO 45202

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
FIRST FINANCIAL BANCORP /OH/ [ FFBC ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	President & CEO

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
09/03/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	09/03/2026		S		5,000	D	$32.93	238,758	D
Common Stock								50,594.3537	I	By 401k

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

	/s/ Maria Hinkel, POA	09/03/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)