Flutter CEO plans $77K sell-to-cover share sale

Flutter Entertainment plc (FLUT) received a notice under Rule 144 for a planned sale of its ordinary shares by Taylor Daniel Mark, who is identified as President and CEO, Flutter International.

Rhea-AI Filing Summary

Flutter Entertainment plc (FLUT) received a notice under Rule 144 for a planned sale of its ordinary shares by Taylor Daniel Mark, who is identified as President and CEO, Flutter International. The filing lists 791 ordinary shares to be sold through Citigroup Global Markets on the NYSE, with an indicated aggregate value of $77,406.47 based on an indicative market price of 97.859. It also describes 1,675 ordinary shares associated with RSU vesting and compensation on 09/01/2026, with the remarks stating that the shares being sold are pursuant to a sell-to-cover transaction related to the vesting and settlement of equity awards.

Key Figures

Ordinary shares to be sold: 791 shares Aggregate value of shares: $77,406.47 Indicative market price per ordinary share: 97.859 +2 more

5 metrics

Ordinary shares to be sold 791 shares Listed for sale through Citigroup Global Markets on the NYSE

Aggregate value of shares $77,406.47 Value for 791 ordinary shares based on indicative market price

Indicative market price per ordinary share 97.859 Referenced in the remarks as the basis for Section 3(d)

Ordinary shares tied to RSU vesting 1,675 shares Securities-to-be-sold section for RSU vesting and compensation on 09/01/2026

Date related to RSU vesting and sale 09/01/2026 Date in both securities information and RSU vesting sections

Key Terms

Rule 144, RSU vesting, sell to cover transaction, equity awards

4 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

RSU vesting financial

"FLUTTER ENTERTAINMENT PLC RSU VESTING | FLUTTER ENTERTAINMENT PLC"

RSU vesting is the process by which restricted stock units — a promise by a company to give shares to an employee — become actual, owned shares over time or when certain goals are met. Investors care because vested shares can dilute existing ownership when issued, and the timing of vesting affects when employees can sell shares, which can influence share supply, insider selling patterns, and company incentives.

sell to cover transaction financial

"SHARES BEING SOLD ARE PURSUANT TO SELL TO COVER TRANSACTION"

equity awards financial

"COVERING THE VESTING AND SETTLEMENT OF EQUITY AWARDS."

Equity awards are payments to employees or directors made in the form of company stock or rights to buy stock later, serving as a way to share ownership rather than cash. For investors, they matter because they align staff incentives with company performance, can increase the number of shares outstanding over time (which can reduce each share’s claim on profits), and create compensation costs that affect reported earnings.

FAQ

What does the Form 144 filing disclose for FLUT?

It discloses that Taylor Daniel Mark, President and CEO, Flutter International, plans to sell 791 ordinary shares of Flutter Entertainment plc under Rule 144, through Citigroup Global Markets on the NYSE, in connection with equity award vesting and related sell-to-cover activity.

How many Flutter Entertainment plc (FLUT) shares are covered by this Form 144?

The notice lists 791 ordinary shares to be sold through Citigroup Global Markets and also references 1,675 ordinary shares tied to RSU vesting and compensation as of 09/01/2026 in the securities-to-be-sold section.

What is the indicated value of the FLUT shares in this Form 144?

The filing indicates an aggregate value of $77,406.47 for 791 ordinary shares, based on an indicative market price of 97.859 per ordinary share, as referenced in the remarks section.

What is the source of the FLUT shares being sold in this Form 144?

The remarks state that the shares are being sold pursuant to a sell to cover transaction connected to the vesting and settlement of equity awards, including RSU vesting from Flutter Entertainment plc.

When are the FLUT securities in this Form 144 associated with vesting?

The securities-to-be-sold section ties the ordinary shares to 09/01/2026 as the date related to Flutter Entertainment plc RSU vesting and compensation.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 09/01/2026 - 05:36 PM Accepted by SEC EDGAR 09/01/2026 - 05:36 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0002012952
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Flutter Entertainment plc
SEC File Number	001-37403
Address of Issuer	ONE MADISON AVENUE NEW YORK NEW YORK 10010
Phone	353872641566
Name of Person for Whose Account the Securities are To Be Sold	Taylor Daniel Mark
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer
Relationship to Issuer	PRESIDENT AND CEO FLUTTER INTERNATIONAL

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
ORDINARY SHARES	CITIGROUP GLOBAL MARKETS 390 GREENWICH ST NEW YORK NY 10013	791	77406.47	173539102	09/01/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
ORDINARY SHARES	09/01/2026	FLUTTER ENTERTAINMENT PLC RSU VESTING	FLUTTER ENTERTAINMENT PLC			1675	09/01/2026	COMPENSATION

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks	SECTION 3 D BASED ON INDICATIVE MARKET PRICE OF 97.859. SECTION 3 E BASED ON ORDINARY SHARES. DATE ACQUIRED AND PAYMENT ARE VARIOUS.SHARES BEING SOLD ARE PURSUANT TO SELL TO COVER TRANSACTION COVERING THE VESTING AND SETTLEMENT OF EQUITY AWARDS.
Date of Notice	09/01/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	CONFORMED SIGNATURE ON FILE
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)