Flutter CEO plans $172K sell-to-cover share sale

Flutter Entertainment plc (FLUT) disclosed that Chief Executive Officer Jeremy Peter Jackson plans to sell 1,762 ordinary shares of Flutter through Citigroup Global Markets on or about September 1, 2026, with an indicated aggregate market value of $172,427.56.

Rhea-AI Filing Summary

Flutter Entertainment plc (FLUT) disclosed that Chief Executive Officer Jeremy Peter Jackson plans to sell 1,762 ordinary shares of Flutter through Citigroup Global Markets on or about September 1, 2026, with an indicated aggregate market value of $172,427.56. The notice states this is a sell to cover transaction related to the vesting and settlement of equity awards, following the acquisition of 3,735 ordinary shares via RSU vesting on the same date. Over the prior three months, Jackson sold 2,112 ordinary shares on August 19, 2026 for an aggregate value of $197,084.66; ordinary shares outstanding are reported as 173,539,102.

Key Figures

Planned shares to be sold: 1,762 shares Aggregate market value of planned sale: $172,427.56 Ordinary shares outstanding: 173,539,102 shares +3 more

6 metrics

Planned shares to be sold 1,762 shares Ordinary shares to be sold by Jeremy Peter Jackson around September 1, 2026

Aggregate market value of planned sale $172,427.56 Indicative aggregate market value for 1,762 ordinary shares based on price of 97.859

Ordinary shares outstanding 173,539,102 shares Ordinary shares of Flutter Entertainment plc reported as outstanding

RSU vesting shares acquired 3,735 shares Ordinary shares acquired by Jeremy Peter Jackson via RSU vesting on September 1, 2026

Shares sold in prior three months 2,112 shares Ordinary shares sold by Jeremy Peter Jackson on August 19, 2026

Aggregate value of prior sale $197,084.66 Aggregate sale value for 2,112 ordinary shares sold on August 19, 2026

Key Terms

Rule 144, RSU VESTING, sell to cover transaction, equity awards

4 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

RSU VESTING financial

"ORDINARY SHARES | 09/01/2026 | FLUTTER ENTERTAINMENT PLC RSU VESTING |"

RSU vesting is the process by which restricted stock units — a promise by a company to give shares to an employee — become actual, owned shares over time or when certain goals are met. Investors care because vested shares can dilute existing ownership when issued, and the timing of vesting affects when employees can sell shares, which can influence share supply, insider selling patterns, and company incentives.

sell to cover transaction financial

"SHARES BEING SOLD ARE PURSUANT TO SELL TO COVER TRANSACTION COVERING"

equity awards financial

"TRANSACTION COVERING THE VESTING AND SETTLEMENT OF EQUITY AWARDS."

Equity awards are payments to employees or directors made in the form of company stock or rights to buy stock later, serving as a way to share ownership rather than cash. For investors, they matter because they align staff incentives with company performance, can increase the number of shares outstanding over time (which can reduce each share’s claim on profits), and create compensation costs that affect reported earnings.

FAQ

What insider share sale is Jeremy Peter Jackson planning for Flutter Entertainment (FLUT)?

Jeremy Peter Jackson plans to sell 1,762 ordinary shares of Flutter Entertainment plc around September 1, 2026 through Citigroup Global Markets, with an indicated aggregate market value of $172,427.56, according to the notice under Rule 144.

What is the purpose of Jeremy Jackson’s planned share sale in FLUT?

The shares being sold are described as a sell to cover transaction related to the vesting and settlement of equity awards, meaning part of the vested shares are sold to cover associated obligations, rather than as a standalone discretionary sale.

How many Flutter Entertainment (FLUT) shares did Jeremy Jackson acquire via RSU vesting?

Jeremy Peter Jackson is reported to have acquired 3,735 ordinary shares of Flutter Entertainment plc on September 1, 2026 through RSU vesting, categorized as compensation.

What Flutter Entertainment (FLUT) shares has Jeremy Jackson sold in the last three months?

In the prior three months, Jeremy Peter Jackson sold 2,112 ordinary shares of Flutter Entertainment plc on August 19, 2026 for an aggregate value of $197,084.66, in addition to the planned sale disclosed for early September 2026.

How many Flutter Entertainment (FLUT) ordinary shares are outstanding in this notice?

The notice reports that Flutter Entertainment plc has 173,539,102 ordinary shares outstanding, which provides a baseline context for the size of the insider’s reported transactions.

On which exchange are Flutter Entertainment (FLUT) ordinary shares referenced as being sold?

The ordinary shares referenced for Jeremy Peter Jackson’s planned sale are listed for sale on the NYSE, as indicated in the securities information section of the notice.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 09/01/2026 - 05:23 PM Accepted by SEC EDGAR 09/01/2026 - 05:23 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0002012791
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Flutter Entertainment plc
SEC File Number	001-37403
Address of Issuer	ONE MADISON AVENUE NEW YORK NEW YORK 10010
Phone	353872641566
Name of Person for Whose Account the Securities are To Be Sold	Jackson Jeremy Peter
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer
Relationship to Issuer	CEO

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
ORDINARY SHARES	CITIGROUP GLOBAL MARKETS 390 GREENWICH ST NEW YORK NY 10013	1762	172427.56	173539102	09/01/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
ORDINARY SHARES	09/01/2026	FLUTTER ENTERTAINMENT PLC RSU VESTING	FLUTTER ENTERTAINMENT PLC			3735	09/01/2026	COMPENSATION

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Jackson Jeremy Peter ONE MADISON AVENUE NEW YORK NY 10010	ORDINARY SHARES	08/19/2026	2112	197084.66

144: Remarks and Signature

Remarks	SECTION 3 D BASED ON INDICATIVE MARKET PRICE OF 97.859. SECTION 3 E BASED ON ORDINARY SHARES. DATE ACQUIRED AND PAYMENT ARE VARIOUS.SHARES BEING SOLD ARE PURSUANT TO SELL TO COVER TRANSACTION COVERING THE VESTING AND SETTLEMENT OF EQUITY AWARDS.
Date of Notice	09/01/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	CONFORMED SIGNATURE ON FILE
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)