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Finance of America (NYSE: FOA) president trims stake under 10b5-1 plan

Filing Impact
(Neutral)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Finance of America Companies Inc. president Kristen N. Sieffert reported an open-market sale of 750 shares of Class A common stock at a price of $18.82 per share. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan adopted on December 13, 2024. After this sale on March 2, 2026, she directly owns 78,799 shares.

Positive

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Insider Sieffert Kristen N
Role President
Sold 750 shs ($14K)
Type Security Shares Price Value
Sale Class A Common Stock 750 $18.82 $14K
Holdings After Transaction: Class A Common Stock — 78,799 shares (Direct)
Footnotes (2)
  1. F1. Represents a sale effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on December 13, 2024.
  2. F2. These shares were sold in multiple transactions each at the price of $18.82.

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FAQ

What insider transaction did FOA president Kristen Sieffert report?
Kristen N. Sieffert reported selling 750 shares of Finance of America Class A common stock. The sale was an open-market transaction at $18.82 per share and was executed under a pre-arranged Rule 10b5-1 trading plan adopted in December 2024.

At what price were FOA shares sold in Kristen Sieffert’s Form 4 filing?
The reported shares were sold at $18.82 per share. Footnotes explain the 750 shares were executed in multiple transactions, each at the same price of $18.82, indicating a consistent sale price across all reported trades on March 2, 2026.

How many FOA shares does Kristen Sieffert own after this insider sale?
After the reported sale, Kristen Sieffert directly owns 78,799 shares of Finance of America Class A common stock. This post-transaction holding reflects the remaining stake reported in the Form 4 following the 750-share open-market sale disclosed.

Was the FOA insider sale by Kristen Sieffert under a Rule 10b5-1 plan?
Yes, the sale was effected under a Rule 10b5-1 trading plan. A footnote states the plan was adopted by Kristen Sieffert on December 13, 2024, indicating the 750-share sale followed a pre-established trading schedule.

What type of security did FOA’s president sell in the Form 4 transaction?
The transaction involved Finance of America’s Class A common stock. The Form 4 specifies this as a non-derivative security, with 750 shares sold in an open-market transaction, leaving Kristen Sieffert with 78,799 directly owned shares afterward.
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
 Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Sieffert Kristen N
(Last) (First) (Middle)
C/O FINANCE OF AMERICA COMPANIES INC.,
5830 GRANITE PARKWAY, SUITE 400
(Street)
PLANO TX 75024
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Finance of America Companies Inc. [ FOA ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
President
3. Date of Earliest Transaction (Month/Day/Year)
03/02/2026
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 03/02/2026 S(1) 750 D $18.82(2) 78,799 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. Represents a sale effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on December 13, 2024.
2. These shares were sold in multiple transactions each at the price of $18.82.
Remarks:
/s/ Tracy Lowe, as power of attorney for Kristen N. Sieffert 03/04/2026
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR