Franklin Financial (FRAF) Form 4: David M. Long Disposes 137 Shares

Rhea-AI Filing Summary

David M. Long, Senior Vice President and Chief Technology Officer of Franklin Financial Services Corp (FRAF), reported a sale of 137 shares of the issuer's common stock on 08/25/2025 at a reported price of $44.30 per share. Following the reported disposition, Mr. Long beneficially owns 1,181 shares, which includes 3 shares acquired under the company’s 2010 Dividend Reinvestment and Stock Purchase Plan and previously reported unvested restricted stock units. The Form 4 was signed by power of attorney on 08/26/2025. The filing indicates the transaction was a direct sale and lists Mr. Long’s relationship to the issuer as an officer and director.

Positive

• Timely disclosure of the transaction with Form 4 signed on 08/26/2025
• Clear reconciliation of beneficial ownership showing inclusion of DRIP shares and unvested RSUs

Negative

• Disposition reduced direct holdings from prior level to 1,181 shares following a sale of 137 shares

Insights

Securities Analyst

TL;DR: Insider sold a small block of shares; filing documents a routine disposition with limited apparent market impact.

The reported sale of 137 shares at $44.30 is modest relative to typical institutional trades and leaves the reporting person with 1,181 shares total. This suggests a personal liquidity event rather than a strategic change in ownership or control. The Form 4 discloses inclusion of DRIP shares and unvested RSUs, clarifying the composition of holdings. No derivative transactions or pledges are reported. From an investor-materiality perspective, the transaction appears routine and not indicative of company-wide developments.

Corporate Governance Expert

TL;DR: Filing shows standard insider disclosure and proper execution by power of attorney; no governance red flags evident.

The document correctly identifies the reporting person’s titles and relationship to the issuer and shows the signature executed by power of attorney on the day after the transaction. The explanation clarifies the makeup of beneficial ownership including DRIP shares and unvested restricted stock units. There are no indications of unexpected leadership changes, derivative activity, or other governance issues in this filing.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
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hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Long David M

(Last) (First) (Middle)

1500 NITTERHOUSE DRIVE

(Street)

CHAMBERSBURG PA 17201

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
FRANKLIN FINANCIAL SERVICES CORP /PA/ [ FRAF ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	SVP, Chief Technology Officer

3. Date of Earliest Transaction (Month/Day/Year)
08/25/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	08/25/2025		S		137	D	$44.3	1,181(1)(2)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Total shares includes 3 shares acquired pursuant to the issuer's 2010 Dividend Reinvestment and Stock Purchase Plan.

2. Includes previously reported unvested restricted stock units.

	/s/Amanda M. Ducey by Power of Attorney for David M. Long	08/26/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What transaction did the insider report for Franklin Financial Services (FRAF)?

The insider reported a sale of 137 shares of common stock on 08/25/2025 at a price of $44.30 per share.

How many shares does David M. Long beneficially own after the reported sale?

After the reported transaction, Mr. Long beneficially owns 1,181 shares, including 3 DRIP shares and previously reported unvested restricted stock units.

What is David M. Long's role at FRAF as listed on the Form 4?

He is listed as a Director and Officer with the title SVP, Chief Technology Officer.

Was the Form 4 signed by the reporting person?

The Form 4 was signed by Amanda M. Ducey by Power of Attorney for David M. Long on 08/26/2025.

Does the filing report any derivative securities or option exercises?

No. The filing shows only a non-derivative common stock sale and does not report derivative transactions.