FROG Form 144: 150,000 Founders Shares Registered

Morgan Stanley Smith Barney LLC submitted a Form 144 reporting the proposed resale of 150,000 Founders Shares.

Rhea-AI Filing Summary

Morgan Stanley Smith Barney LLC submitted a Form 144 reporting the proposed resale of 150,000 Founders Shares. The notice lists recent 10b5-1 sales by Yoav Landman: 06/12/2026 45,000 shares for $3,514,702.50, 06/01/2026 100,000 shares for $8,147,120.00, 05/14/2026 75,000 shares for $4,816,320.00, and 04/10/2026 15,000 shares for $643,017.00.

Insights

Securities Counsel

Form 144 registers an affiliate resale and lists recent plan-based disposals.

The filing reports a proposed resale of 150,000 Founders Shares and documents four 10b5-1 sales by Yoav Landman between 04/10/2026 and 06/12/2026

These entries are procedural: they notify the SEC of intended resale and record prior plan-based transactions. Cash-flow treatment and any broker/dealer arrangements are not stated in the excerpt.

Key Figures

Registered/offered shares: 150,000 shares Sale on 06/12/2026: 45,000 shares Sale on 06/01/2026: 100,000 shares +2 more

5 metrics

Registered/offered shares 150,000 shares Founders Shares listed in the filing

Sale on 06/12/2026 45,000 shares 10b5-1 sale by Yoav Landman for $3,514,702.50

Sale on 06/01/2026 100,000 shares 10b5-1 sale by Yoav Landman for $8,147,120.00

Sale on 05/14/2026 75,000 shares 10b5-1 sale by Yoav Landman for $4,816,320.00

Sale on 04/10/2026 15,000 shares 10b5-1 sale by Yoav Landman for $643,017.00

Key Terms

Form 144, 10b5-1, Founders Shares

3 terms

Form 144 regulatory

"submitted a Form 144 reporting the proposed resale"

Form 144 is a document that investors must file with the government when they plan to sell a large number of shares of a company's stock. It helps ensure transparency so everyone knows how many shares are being sold and when, which can impact the stock's price.

10b5-1 regulatory

"10b5-1 Sales for YOAV LANDMAN"

A 10b5-1 plan is a pre-set schedule that lets company insiders buy or sell shares according to written instructions made when they do not possess material, nonpublic information. Think of it as a timed automatic payment for stock trades: it helps insiders avoid accusations of trading on secret information and gives outside investors a clearer signal about whether sales are routine or potentially informative about the company’s prospects.

Founders Shares financial

"Common | 11/16/2013 | Founders Shares"

Founders shares are a special block of a company’s stock originally given to the people who started the business; they often carry extra voting power or favorable terms compared with regular shares. For investors, these shares matter because they concentrate control and influence how future funding, ownership dilution, and decision-making will play out—think of founders shares as the steering wheel that can steer a company’s direction even as more passengers (investors) climb aboard.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the FROG Form 144 report?

It reports a proposed resale of 150,000 Founders Shares by Morgan Stanley Smith Barney LLC. The notice also lists four 10b5-1 sales by Yoav Landman dated 04/10/2026 to 06/12/2026 with reported proceeds for each sale.

How many shares did Yoav Landman sell under 10b5-1 plans recently?

The filing lists four plan-based sales totaling specific tranches: 15,000, 75,000, 100,000, and 45,000 shares on dates between 04/10/2026 and 06/12/2026. Each sale shows the reported gross proceeds.

What proceeds were reported for the 06/01/2026 sale in the FROG filing?

The 06/01/2026 10b5-1 sale is shown as 100,000 shares with reported proceeds of $8,147,120.00. The filing presents each sale with its corresponding gross sale proceeds in dollars.

Does this Form 144 state who will receive the sale proceeds?

The excerpt lists sale amounts and gross proceeds for each 10b5-1 transaction but does not state the recipient of proceeds or any use of proceeds. Cash-flow treatment is not specified in the provided content.

Are the listed transactions described as 10b5-1 sales?

Yes. Each of the four listed transactions for Yoav Landman is labeled as a 10b5-1 sale, indicating they were executed under a prearranged trading plan as recorded in the filing excerpt.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 06/29/2026 - 04:45 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001823008
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	JFrog Ltd.
SEC File Number	001-39492
Address of Issuer	270 E. Caribbean Drive Sunnyvale CALIFORNIA 94089
Phone	(408)329-1540
Name of Person for Whose Account the Securities are To Be Sold	YOAV LANDMAN
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Director
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	150000	13137000.00	121119724	06/29/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	11/16/2013	Founders Shares	Issuer			150000	11/16/2013	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales for YOAV LANDMAN 270 E. Caribbean Drive Sunnyvale CA 94089	Common	06/12/2026	45000	3514702.50
10b5-1 Sales for YOAV LANDMAN 270 E. Caribbean Drive Sunnyvale CA 94089	Common	06/01/2026	100000	8147120.00
10b5-1 Sales for YOAV LANDMAN 270 E. Caribbean Drive Sunnyvale CA 94089	Common	05/14/2026	75000	4816320.00
10b5-1 Sales for YOAV LANDMAN 270 E. Caribbean Drive Sunnyvale CA 94089	Common	04/10/2026	15000	643017.00

144: Remarks and Signature

Remarks
Date of Notice	06/29/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	09/01/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Yoav Landman
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)