JFrog (FROG) CTO sells 150,000 shares under 10b5-1 plan

Rhea-AI Filing Summary

JFrog Ltd director and Chief Technology Officer Yoav Landman sold 150,000 Ordinary Shares in an open-market transaction at a weighted average price of about $89.99 per share. The sale was executed under a pre-arranged Rule 10b5-1 trading plan, and Landman continues to hold 5,539,038 shares directly.

Insider Trade Summary 10b5-1

Net Seller: 150,000 shares ($13,498,500)

Net Sell 1 txn

Insider Landman Yoav

Role CHIEF TECHNOLOGY OFFICER

Sold 150,000 shs ($13.50M)

Type	Security	Shares	Price	Value
Sale	Ordinary Shares	150,000	$89.99	$13.50M

Holdings After Transaction: Ordinary Shares — 5,539,038 shares (Direct, null)

Footnotes (1)

1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on September 1, 2025. This transaction was executed in multiple trades at prices ranging from $89.90 to $90.29. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

Key Figures

Shares sold: 150,000 shares Average sale price: $89.99 per share Post-transaction holdings: 5,539,038 shares +2 more

5 metrics

Shares sold 150,000 shares Open-market sale on 2026-06-29

Average sale price $89.99 per share Weighted average across multiple trades

Post-transaction holdings 5,539,038 shares Shares held directly after sale

Price range $89.90–$90.29 Range of execution prices for the trades

Trading plan adoption date September 1, 2025 Date Rule 10b5-1 plan was adopted

Key Terms

Rule 10b5-1 trading plan, weighted average sale price, open-market sale, Ordinary Shares

4 terms

Rule 10b5-1 trading plan regulatory

"The sales reported ... were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person..."

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average sale price financial

"The price reported above reflects the weighted average sale price."

open-market sale financial

"transaction_action: open-market sale"

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Ordinary Shares financial

"security_title: Ordinary Shares"

Ordinary shares are a type of ownership stake in a company, giving shareholders a right to participate in the company’s profits and decision-making through voting. They are similar to owning a piece of a business, and their value can rise or fall based on the company's performance. Investors buy ordinary shares to potentially earn dividends and benefit from the company's growth over time.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

Form 4 Insider Transactions: What Each Field Means →

Available on EDGAR 07/01/2026 - 04:15 PM Accepted by SEC EDGAR 07/01/2026 - 04:15 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Landman Yoav

(Last) (First) (Middle)

C/O JFROG LTD.

270 E. CARIBBEAN DRIVE

(Street)

SUNNYVALE CALIFORNIA 94089

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
JFrog Ltd [ FROG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	CHIEF TECHNOLOGY OFFICER

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
06/29/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Ordinary Shares	06/29/2026		S(1)		150,000	D	$89.99(2)	5,539,038	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on September 1, 2025.

2. This transaction was executed in multiple trades at prices ranging from $89.90 to $90.29. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

	/s/ Shanti Ariker pursuant to power of attorney	07/01/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did JFrog (FROG) report for Yoav Landman?

JFrog reported that Yoav Landman sold 150,000 Ordinary Shares in an open-market transaction. The sale was documented on Form 4 and reflects a planned disposition rather than a new share acquisition.

At what price did the JFrog (FROG) CTO sell his shares?

The shares were sold at a weighted average price of $89.99 per share. Individual trades occurred between $89.90 and $90.29, with the average reflecting all sales executed in that price range.

How many JFrog (FROG) shares does Yoav Landman hold after the sale?

After the reported sale, Yoav Landman holds 5,539,038 Ordinary Shares directly. This remaining stake shows he retains a substantial ownership position in JFrog following the 150,000-share open-market transaction.

Was the JFrog (FROG) insider sale made under a Rule 10b5-1 plan?

Yes, the filing states the sales were effected under a Rule 10b5-1 trading plan adopted on September 1, 2025. Such plans pre-schedule trades, helping separate routine liquidity moves from discretionary timing decisions.

What does it mean that JFrog (FROG) trades were executed in multiple prices?

The transaction occurred through multiple trades between $89.90 and $90.29 per share. The Form 4 reports a single weighted average price, and the insider has committed to provide detailed trade breakdowns upon appropriate request.