FROG insider plans sale of 360,000 shares

A shareholder associated with FROG filed a notice to sell up to 360,000 shares of common stock through Morgan Stanley Smith Barney LLC Executive Financial Services, with an indicated value of $30,974,400.00.

Rhea-AI Filing Summary

A shareholder associated with FROG filed a notice to sell up to 360,000 shares of common stock through Morgan Stanley Smith Barney LLC Executive Financial Services, with an indicated value of $30,974,400.00. The issuer lists 123,301,311 shares outstanding as of August 13, 2026.

The filing also reports prior Rule 10b5-1 sales by Frederic Simon of 120,000 shares on July 1, 2026 for $10,928,724.00, 120,000 shares on June 1, 2026 for $10,300,656.00, and 117,500 shares on May 14, 2026 for $7,494,089.75, all in common stock originally acquired as Founders Shares.

Key Figures

Shares to be sold: 360,000 shares Indicated value of planned sale: $30,974,400.00 Shares outstanding: 123,301,311 shares +3 more

6 metrics

Shares to be sold 360,000 shares Planned sale of common stock under the notice

Indicated value of planned sale $30,974,400.00 Value associated with 360,000 shares of common stock

Shares outstanding 123,301,311 shares Common stock outstanding as of August 13, 2026

10b5-1 sale 07/01/2026 120,000 shares for $10,928,724.00 Common stock sold by Frederic Simon under Rule 10b5-1

10b5-1 sale 06/01/2026 120,000 shares for $10,300,656.00 Common stock sold by Frederic Simon under Rule 10b5-1

10b5-1 sale 05/14/2026 117,500 shares for $7,494,089.75 Common stock sold by Frederic Simon under Rule 10b5-1

Key Terms

Rule 10b5-1, Founders Shares, Rule 144, Executive Financial Services

4 terms

Rule 10b5-1 regulatory

"10b5-1 Sales for FREDERIC SIMON 270 E. Caribbean Drive Sunnyvale"

Rule 10b5-1 is a regulation that allows company insiders to buy or sell their shares at predetermined times, even if they have access to non-public information. It acts like setting a schedule in advance for transactions, helping prevent accusations of unfair trading. This rule provides a way for insiders to plan trades transparently, giving investors confidence that these transactions are not based on hidden information.

Founders Shares financial

"Common | 11/16/2013 | Founders Shares | Issuer |"

Founders shares are a special block of a company’s stock originally given to the people who started the business; they often carry extra voting power or favorable terms compared with regular shares. For investors, these shares matter because they concentrate control and influence how future funding, ownership dilution, and decision-making will play out—think of founders shares as the steering wheel that can steer a company’s direction even as more passengers (investors) climb aboard.

Rule 144 regulatory

"144: Securities To Be Sold Common | 11/16/2013 | Founders Shares"

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Executive Financial Services financial

"Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What stock sale is being planned in the FROG Form 144 filing?

The filing plans a potential sale of up to 360,000 shares of FROG common stock, held as Founders Shares, through Morgan Stanley Smith Barney LLC Executive Financial Services.

What is the indicated value of the FROG shares proposed for sale?

The proposed sale covers shares with an indicated value of about $30,974,400.00. This amount reflects the planned disposition of 360,000 common shares reported in the notice.

How many FROG shares were outstanding at the time of this notice?

The issuer reports 123,301,311 shares of common stock outstanding as of August 13, 2026. This provides context for the planned sale of 360,000 shares under the notice.

What recent 10b5-1 sales by Frederic Simon related to FROG are disclosed?

The filing lists 120,000 shares sold on July 1, 2026 for $10,928,724.00, 120,000 shares on June 1, 2026 for $10,300,656.00, and 117,500 shares on May 14, 2026 for $7,494,089.75 under Rule 10b5-1 plans.

What type of FROG shares are being sold under this notice?

The shares are described as Common stock and characterized as Founders Shares. They are proposed to be sold through Morgan Stanley Smith Barney LLC Executive Financial Services as part of the reported transactions.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 08/13/2026 - 04:44 PM Accepted by SEC EDGAR 08/13/2026 - 04:43 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001823308
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	JFrog Ltd.
SEC File Number	001-39492
Address of Issuer	270 E. Caribbean Drive Sunnyvale CALIFORNIA 94089
Phone	4083291540
Name of Person for Whose Account the Securities are To Be Sold	FREDERIC SIMON
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	360000	30974400.00	123301311	08/13/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	11/16/2013	Founders Shares	Issuer			360000	11/16/2013	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales for FREDERIC SIMON 270 E. Caribbean Drive Sunnyvale CA 94089	Common	07/01/2026	120000	10928724.00
10b5-1 Sales for FREDERIC SIMON 270 E. Caribbean Drive Sunnyvale CA 94089	Common	06/01/2026	120000	10300656.00
10b5-1 Sales for FREDERIC SIMON 270 E. Caribbean Drive Sunnyvale CA 94089	Common	05/14/2026	117500	7494089.75

144: Remarks and Signature

Remarks
Date of Notice	08/13/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	08/12/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Frederic Simon
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)