JFrog CEO sells 45,700 shares in plan trade

JFrog’s CEO reported selling 45,700 ordinary shares in multiple trades under a pre-arranged Rule 10b5-1 plan.

Available on EDGAR 09/10/2026 - 04:15 PM EDT Accepted by SEC EDGAR 09/10/2026 - 04:15 PM EDT Learn about SEC filing dates

Rhea-AI Filing Summary

JFrog Ltd (FROG) reported that Chief Executive Officer and director Shlomi Ben Haim sold a total of 45,700 ordinary shares on September 8, 2026 in seven open-market or private transactions at weighted average prices in the low-to-high $80s per share.

The sales were effected under a pre-arranged Rule 10b5-1 trading plan adopted on February 19, 2026, and each reported price reflects a weighted average across multiple trades executed within disclosed price ranges.

Insider Trade Summary 10b5-1

Net Seller: 45,700 shares

Net Sell 7 txns

Insider Shlomi Ben Haim

Role CHIEF EXECUTIVE OFFICER

Sold 45,700 shs ($3.90M)

Share of Position Sold 1.0%

Type	Security	Shares	Price	Value
Sale	Ordinary Shares F1, F2	6,856	$82.17	$563K
Sale	Ordinary Shares F1, F3	2,300	$83.63	$192K
Sale	Ordinary Shares F1, F4	6,500	$84.54	$550K
Sale	Ordinary Shares F1, F5	10,518	$85.34	$898K
Sale	Ordinary Shares F1, F6	12,196	$86.53	$1.06M
Sale	Ordinary Shares F1, F7	5,514	$87.47	$482K
Sale	Ordinary Shares F1, F8	1,816	$88.23	$160K

Holdings After Transaction: Ordinary Shares — 4,449,305 shares (Direct)

Holdings Before and After: Ordinary Shares, 4,495,005 to 4,449,305 shares (Direct)

Other Insiders: 5 other insiders reported open-market sales of this stock in the 30 days up to this filing.

Footnotes (8)

1. F1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 19, 2026.
2. F2. This transaction was executed in multiple trades at prices ranging from $81.80 to $82.75. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
3. F3. This transaction was executed in multiple trades at prices ranging from $82.93 to $83.83. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
4. F4. This transaction was executed in multiple trades at prices ranging from $83.95 to $84.94 The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
5. F5. This transaction was executed in multiple trades at prices ranging from $84.98 to $85.97. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
6. F6. This transaction was executed in multiple trades at prices ranging from $85.99 to $86.98. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
7. F7. This transaction was executed in multiple trades at prices ranging from $87.03 to $87.95. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
8. F8. This transaction was executed in multiple trades at prices ranging from $88.03 to $88.37. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

Key Figures

Total shares sold: 45,700 shares Number of sale transactions: 7 Lowest trade price range: $81.80 per share +2 more

5 metrics

Total shares sold 45,700 shares Aggregate ordinary shares sold on September 8, 2026

Number of sale transactions 7 Separate sale entries reported for September 8, 2026

Lowest trade price range $81.80 per share Lower end of the price range for one sale tranche

Highest trade price range $88.37 per share Upper end of the price range for one sale tranche

Rule 10b5-1 plan adoption date February 19, 2026 Date the pre-arranged trading plan was adopted

Key Terms

Rule 10b5-1 trading plan, weighted average sale price, ordinary shares

3 terms

Rule 10b5-1 trading plan regulatory

"The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average sale price financial

"The price reported above reflects the weighted average sale price"

ordinary shares financial

"Ordinary Shares"

Ordinary shares are a type of ownership stake in a company, giving shareholders a right to participate in the company’s profits and decision-making through voting. They are similar to owning a piece of a business, and their value can rise or fall based on the company's performance. Investors buy ordinary shares to potentially earn dividends and benefit from the company's growth over time.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many JFrog Ltd (FROG) shares did the CEO sell in this Form 4?

The filing reports that 45,700 ordinary shares of JFrog Ltd were sold by Chief Executive Officer Shlomi Ben Haim on September 8, 2026, across seven separate sale transactions.

On what date did the JFrog (FROG) CEO’s reported share sales occur?

All of the reported transactions took place on September 8, 2026, when Shlomi Ben Haim sold an aggregate of 45,700 ordinary shares of JFrog Ltd in multiple open-market or private sale transactions.

At what prices were the JFrog (FROG) CEO’s shares sold according to this Form 4?

Each line item shows a weighted average sale price; the underlying trades were executed in ranges from about $81.80 to $88.37 per share, as detailed in the footnotes for the individual sale tranches.

Was the JFrog (FROG) CEO’s share sale made under a Rule 10b5-1 plan?

Yes. A footnote states that the sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan that Shlomi Ben Haim adopted on February 19, 2026.

How many separate sale transactions did the JFrog (FROG) CEO report?

The Form 4 lists seven separate sale entries for JFrog Ltd ordinary shares on September 8, 2026, each with its own weighted average sale price and associated price range disclosed in the footnotes.

Do the reported JFrog (FROG) share sales include detailed trade prices?

The filing reports a weighted average sale price for each sale entry and notes that the underlying trades occurred within specified price ranges. It also states the reporting person will provide full trade-by-trade price details upon request.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Shlomi Ben Haim

(Last) (First) (Middle)

C/O JFROG LTD.

270 E. CARIBBEAN DRIVE

(Street)

SUNNYVALE CALIFORNIA 94089

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
JFrog Ltd [ FROG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	CHIEF EXECUTIVE OFFICER

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
09/08/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Ordinary Shares	09/08/2026		S(1)		6,856	D	$82.17(2)	4,488,149	D
Ordinary Shares	09/08/2026		S(1)		2,300	D	$83.63(3)	4,485,849	D
Ordinary Shares	09/08/2026		S(1)		6,500	D	$84.54(4)	4,479,349	D
Ordinary Shares	09/08/2026		S(1)		10,518	D	$85.34(5)	4,468,831	D
Ordinary Shares	09/08/2026		S(1)		12,196	D	$86.53(6)	4,456,635	D
Ordinary Shares	09/08/2026		S(1)		5,514	D	$87.47(7)	4,451,121	D
Ordinary Shares	09/08/2026		S(1)		1,816	D	$88.23(8)	4,449,305	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 19, 2026.

2. This transaction was executed in multiple trades at prices ranging from $81.80 to $82.75. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

3. This transaction was executed in multiple trades at prices ranging from $82.93 to $83.83. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

4. This transaction was executed in multiple trades at prices ranging from $83.95 to $84.94 The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

5. This transaction was executed in multiple trades at prices ranging from $84.98 to $85.97. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

6. This transaction was executed in multiple trades at prices ranging from $85.99 to $86.98. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

7. This transaction was executed in multiple trades at prices ranging from $87.03 to $87.95. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

8. This transaction was executed in multiple trades at prices ranging from $88.03 to $88.37. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

	/s/ Shanti Ariker, Pursuant to a Power of Attorney	09/10/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)