JFrog CEO Shlomi Ben Haim sells 15,000 shares

The CEO's reported sales were made under a Rule 10b5-1 plan adopted on February 19, 2026.

Rhea-AI Filing Summary

JFrog Ltd (FROG) Chief Executive Officer Shlomi Ben Haim reported sales of 15,000 ordinary shares on October 7, 2026: 8,330 at a weighted average of $97.13 per share, 6,470 at a weighted average of $97.99 per share, and 200 at $98.76 per share. The sales were effected pursuant to a Rule 10b5-1 trading plan adopted on February 19, 2026.

Insider Trade Summary 10b5-1

Net Seller: 15,000 shares

Net Sell 3 txns

Insider Shlomi Ben Haim

Role CHIEF EXECUTIVE OFFICER

Sold 15,000 shs ($1.46M)

Type	Security	Shares	Price	Value
Sale	Ordinary Shares F1, F2	8,330	$97.13	$809K
Sale	Ordinary Shares F1, F3	6,470	$97.99	$634K
Sale	Ordinary Shares F1	200	$98.76	$20K

Holdings After Transaction: Ordinary Shares — 4,434,305 shares (Direct)

Footnotes (3)

1. F1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 19, 2026.
2. F2. This transaction was executed in multiple trades at prices ranging from $96.67 to $97.65. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
3. F3. This transaction was executed in multiple trades at prices ranging from $97.68 to $98.51. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

Key Figures

Total shares sold: 15,000 shares Shares sold: 8,330 shares Weighted average sale price: $97.13 per share +4 more

7 metrics

Total shares sold 15,000 shares October 7, 2026

Shares sold 8,330 shares October 7, 2026 sale

Weighted average sale price $97.13 per share 8,330-share sale on October 7, 2026

Shares sold 6,470 shares October 7, 2026 sale

Weighted average sale price $97.99 per share 6,470-share sale on October 7, 2026

Shares sold 200 shares October 7, 2026 sale

Sale price $98.76 per share 200-share sale on October 7, 2026

Key Terms

Rule 10b5-1 trading plan, weighted average sale price, multiple trades

3 terms

Rule 10b5-1 trading plan regulatory

"pursuant to a Rule 10b5-1 trading plan"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average sale price financial

"reflects the weighted average sale price"

multiple trades financial

"executed in multiple trades at prices ranging from"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many FROG shares did CEO Shlomi Ben Haim sell, and at what prices?

Shlomi Ben Haim reported selling 15,000 JFrog ordinary shares on October 7, 2026: 8,330 at a weighted average of $97.13 per share, 6,470 at $97.99 per share, and 200 at $98.76 per share. The sales were made under a Rule 10b5-1 plan adopted February 19, 2026.

What trading-price ranges were reported for FROG CEO Shlomi Ben Haim's sales?

The 8,330-share sale, reported at a weighted average of $97.13 per share, involved trades from $96.67 to $97.65. The 6,470-share sale, reported at a weighted average of $97.99 per share, involved trades from $97.68 to $98.51. The 200-share sale was reported at $98.76 per share.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 10/09/2026 - 04:15 PM EDT Accepted by SEC EDGAR 10/09/2026 - 04:15 PM EDT Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Shlomi Ben Haim

(Last) (First) (Middle)

C/O JFROG LTD.

270 E. CARIBBEAN DRIVE

(Street)

SUNNYVALE CALIFORNIA 94089

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
JFrog Ltd [ FROG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	CHIEF EXECUTIVE OFFICER

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
10/07/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Ordinary Shares	10/07/2026		S(1)		8,330	D	$97.13(2)	4,440,975	D
Ordinary Shares	10/07/2026		S(1)		6,470	D	$97.99(3)	4,434,505	D
Ordinary Shares	10/07/2026		S(1)		200	D	$98.76	4,434,305	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 19, 2026.

2. This transaction was executed in multiple trades at prices ranging from $96.67 to $97.65. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

3. This transaction was executed in multiple trades at prices ranging from $97.68 to $98.51. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

	/s/ Shanti Ariker, Pursuant to a Power of Attorney	10/09/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)