JFrog CEO sells 15,000 shares under 10b5-1 plan

JFrog Ltd chief executive officer Shlomi Ben Haim reported open-market sales of a total of 15,000 Ordinary Shares of JFrog on August 7, 2026, across five transactions at weighted average prices between $88.83 and $94.45.

Rhea-AI Filing Summary

JFrog Ltd chief executive officer Shlomi Ben Haim reported open-market sales of a total of 15,000 Ordinary Shares of JFrog on August 7, 2026, across five transactions at weighted average prices between $88.83 and $94.45. The footnotes state these sales were effected pursuant to a Rule 10b5-1 trading plan adopted on February 19, 2026, with each reported price reflecting a weighted average for multiple trades within the stated ranges.

Insider Trade Summary 10b5-1

Net Seller: 15,000 shares

Net Sell 5 txns

Insider Shlomi Ben Haim

Role CHIEF EXECUTIVE OFFICER

Sold 15,000 shs ($1.37M)

Type	Security	Shares	Price	Value
Sale	Ordinary Shares F1, F2	300	$88.83	$27K
Sale	Ordinary Shares F1, F3	4,583	$90.32	$414K
Sale	Ordinary Shares F1, F4	9,072	$91.23	$828K
Sale	Ordinary Shares F1, F5	830	$92.20	$77K
Sale	Ordinary Shares F1, F6	215	$94.45	$20K

Holdings After Transaction: Ordinary Shares — 4,562,237 shares (Direct)

Footnotes (6)

1. F1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 19, 2026.
2. F2. This transaction was executed in multiple trades at prices ranging from $88.62 to $88.94. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
3. F3. This transaction was executed in multiple trades at prices ranging from $89.72 to $90.68. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
4. F4. This transaction was executed in multiple trades at prices ranging from $90.72 to $91.68. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
5. F5. This transaction was executed in multiple trades at prices ranging from $91.72 to $92.52. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
6. F6. This transaction was executed in multiple trades at prices ranging from $94.09 to $94.77. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

Key Figures

Total shares sold: 15,000 shares Shares sold at $88.83: 300 shares at $88.83 Shares sold at $90.32: 4,583 shares at $90.32 +4 more

7 metrics

Total shares sold 15,000 shares Aggregate Ordinary Shares sold by CEO on August 7, 2026

Shares sold at $88.83 300 shares at $88.83 First reported transaction on August 7, 2026

Shares sold at $90.32 4,583 shares at $90.32 Second reported transaction on August 7, 2026

Shares sold at $91.23 9,072 shares at $91.23 Third reported transaction on August 7, 2026

Shares sold at $92.20 830 shares at $92.20 Fourth reported transaction on August 7, 2026

Shares sold at $94.45 215 shares at $94.45 Fifth reported transaction on August 7, 2026

Rule 10b5-1 plan adoption date February 19, 2026 Date CEO adopted trading plan governing these sales

Key Terms

Rule 10b5-1 trading plan, weighted average sale price, Ordinary Shares, open market or private transaction

4 terms

Rule 10b5-1 trading plan regulatory

"sales were effected pursuant to a Rule 10b5-1 trading plan adopted"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average sale price financial

"The price reported above reflects the weighted average sale price"

Ordinary Shares financial

"security title is listed as Ordinary Shares in each transaction"

Ordinary shares are a type of ownership stake in a company, giving shareholders a right to participate in the company’s profits and decision-making through voting. They are similar to owning a piece of a business, and their value can rise or fall based on the company's performance. Investors buy ordinary shares to potentially earn dividends and benefit from the company's growth over time.

open market or private transaction financial

"transaction code description notes a sale in open market or private transaction"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did JFrog (FROG) disclose in this Form 4?

JFrog disclosed that CEO Shlomi Ben Haim sold a total of 15,000 Ordinary Shares on August 7, 2026 in open-market transactions, reported in five separate trades at different weighted average prices.

At what prices did the JFrog (FROG) CEO sell shares on August 7, 2026?

The CEO’s sales were reported at weighted average prices of $88.83, $90.32, $91.23, $92.20, and $94.45, with each transaction executed through multiple trades within specified price ranges described in the footnotes.

How many JFrog (FROG) shares did the CEO sell in each transaction?

On August 7, 2026, the CEO sold 300, 4,583, 9,072, 830, and 215 Ordinary Shares, respectively, totaling 15,000 shares as reflected in the Form 4 transaction summary data.

Were the JFrog (FROG) CEO’s share sales under a Rule 10b5-1 plan?

Yes. A footnote states the sales were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 19, 2026, and the filing’s Rule 10b5-1 checkbox is marked true.

What type of security did the JFrog (FROG) CEO sell in this Form 4?

All reported transactions involve Ordinary Shares of JFrog Ltd, classified as non-derivative securities, sold in open-market or private transactions as indicated by transaction code S in the Form 4.

Does the Form 4 state the CEO’s remaining JFrog (FROG) holdings after the sale?

The non-derivative transaction rows list the sales but do not report a total shares following transaction figure, so this specific Form 4 does not quantify the reporting person’s post-transaction holdings.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 08/11/2026 - 04:16 PM Accepted by SEC EDGAR 08/11/2026 - 04:15 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Shlomi Ben Haim

(Last) (First) (Middle)

C/O JFROG LTD.

270 E. CARIBBEAN DRIVE

(Street)

SUNNYVALE CALIFORNIA 94089

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
JFrog Ltd [ FROG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	CHIEF EXECUTIVE OFFICER

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
08/07/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Ordinary Shares	08/07/2026		S(1)		300	D	$88.83(2)	4,576,937	D
Ordinary Shares	08/07/2026		S(1)		4,583	D	$90.32(3)	4,572,354	D
Ordinary Shares	08/07/2026		S(1)		9,072	D	$91.23(4)	4,563,282	D
Ordinary Shares	08/07/2026		S(1)		830	D	$92.2(5)	4,562,452	D
Ordinary Shares	08/07/2026		S(1)		215	D	$94.45(6)	4,562,237	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 19, 2026.

2. This transaction was executed in multiple trades at prices ranging from $88.62 to $88.94. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

3. This transaction was executed in multiple trades at prices ranging from $89.72 to $90.68. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

4. This transaction was executed in multiple trades at prices ranging from $90.72 to $91.68. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

5. This transaction was executed in multiple trades at prices ranging from $91.72 to $92.52. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

6. This transaction was executed in multiple trades at prices ranging from $94.09 to $94.77. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

	/s/ Shanti Ariker, Pursuant to a Power of Attorney	08/11/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)