FROG insider files Form 144 to sell 50,000 shares via Merrill Lynch

Rhea-AI Filing Summary

JFrog Ltd. (FROG) filed a Form 144 reporting a proposed sale of common stock. The filing notifies a brokered sale of 50,000 shares on or about 08/22/2025 through Merrill Lynch on NASDAQ, with an aggregate market value of $2,353,348.95 and 108,420,032 shares outstanding. The shares were originally acquired on 04/28/2008 as a stock bonus from JFROG LTD, showing an original acquisition amount of 765,000 shares. The filing also lists three recent sales by JFROG LTD during the past three months: 35,000 shares on 06/10/2025 for $1,488,319.32, 35,000 shares on 07/08/2025 for $1,458,291.13, and 35,000 shares on 08/12/2025 for $1,446,786.16. The notice includes the standard signature and attestation language required under Rule 144.

Positive

• Planned sale fully disclosed with broker, date, share count, and aggregate market value
• Acquisition history provided showing shares were received as a stock bonus on 04/28/2008

Negative

• Multiple recent sales by JFROG LTD in past three months totaling 105,000 shares, which may attract investor attention

Insights

Securities Analyst

TL;DR: Insider plans to sell 50,000 shares; recent insider sales totaled 105,000 shares, representing a very small fraction of outstanding stock.

The filing documents a proposed brokered sale of 50,000 common shares with market value $2.35 million against 108.42 million shares outstanding, or roughly 0.046% of the float. Recent dispositions by the reporting party total 105,000 shares in the last three months. From a market-impact perspective, these volumes are unlikely to be material to the company’s capitalization but are relevant for disclosure and insider activity monitoring. All details presented are transactional and routine under Rule 144.

Corporate Governance Expert

TL;DR: The Form 144 provides required disclosure of planned insider sales and attestation; no governance red flags are evident from the filing alone.

The notice includes acquisition provenance (04/28/2008 stock bonus) and confirms use of a broker (Merrill Lynch). The filing contains the standard representation that the signer is not aware of undisclosed material adverse information. There are no departures, related-party transactions beyond the sales, or governance actions disclosed in this document.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
COMMON	MERRILL LYNCH 75 ROCKEFELLER PLAZA NEW YORK NY 10019	50000	2353348.95	108420032	08/22/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
COMMON	04/28/2008	STOCK BONUS	JFROG LTD			765000	04/28/2008	STOCK BONUS

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
JFROG LTD 270 E CARIBBEAN DRIVE SUNNYVALE CA 94089	FROG	07/08/2025	35000	1458291.13
JFROG LTD 270 E CARIBBEAN DRIVE SUNNYVALE CA 94089	FROG	06/10/2025	35000	1488319.32
JFROG LITD 270 E CARIBBEAN DRIVE SUNNYVALE CA 94089	FROG	08/12/2025	35000	1446786.16

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does the Form 144 filed by JFrog Ltd. (FROG) disclose?

The filing discloses a proposed sale of 50,000 common shares via Merrill Lynch on NASDAQ on or about 08/22/2025 with aggregate market value of $2,353,348.95.

How many shares does JFrog Ltd. have outstanding according to the filing?

The filing reports 108,420,032 shares outstanding.

When and how were the shares to be sold originally acquired?

The shares were acquired on 04/28/2008 as a stock bonus from JFROG LTD, with an acquisition amount listed as 765,000 shares.

Were there recent sales of FROG shares by the same seller?

Yes. The filing lists three sales in the past three months: 35,000 shares on 06/10/2025 for $1,488,319.32, 35,000 on 07/08/2025 for $1,458,291.13, and 35,000 on 08/12/2025 for $1,446,786.16.

Through which broker will the proposed sale be executed?

The proposed sale is to be executed through Merrill Lynch at 75 Rockefeller Plaza, New York, NY, on NASDAQ.

Does the filing indicate any undisclosed material information?

The signer provides the standard attestation that they do not know of any material adverse information about the issuer that has not been publicly disclosed.