Was the JFrog (FROG) CEO’s share sale under a Rule 10b5-1 plan?

Yes. The filing states the sales were effected pursuant to a Rule 10b5-1 trading plan adopted on March 3, 2025. Such plans allow insiders to pre-schedule trades, helping separate normal portfolio management from day-to-day market or company news.

JFrog (NASDAQ: FROG) CEO sells 25,000 shares under 10b5-1 plan

Filing Impact

(Very High)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

JFrog Ltd chief executive officer Shlomi Ben Haim reported selling a total of 25,000 Ordinary Shares in two open-market transactions on April 7, 2026. The sales were executed at weighted average prices of $48.76 and $49.39 per share under a pre-arranged Rule 10b5-1 trading plan adopted on March 3, 2025. Following these transactions, he continues to directly hold 4,740,249 Ordinary Shares of JFrog.

Insider Trade Summary 10b5-1

Net Seller: 25,000 shares ($1,221,886)

Net Sell 2 txns

Insider Shlomi Ben Haim

Role CHIEF EXECUTIVE OFFICER

Sold 25,000 shs ($1.22M)

Type	Security	Shares	Price	Value
Sale	Ordinary Shares	20,419	$48.76	$996K
Sale	Ordinary Shares	4,581	$49.39	$226K

Holdings After Transaction: Ordinary Shares — 4,744,830 shares (Direct)

Footnotes (1)

The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 3, 2025. This transaction was executed in multiple trades at prices ranging from $48.17 to $49.10. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price. This transaction was executed in multiple trades at prices ranging from $49.24 to $49.89. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

Key Figures

Shares sold total: 25,000 shares First trade size: 20,419 shares Second trade size: 4,581 shares +3 more

6 metrics

Shares sold total 25,000 shares Ordinary Shares sold on April 7, 2026

First trade size 20,419 shares Open-market sale at weighted average $48.76

Second trade size 4,581 shares Open-market sale at weighted average $49.39

Post-transaction holdings 4,740,249 shares Ordinary Shares held directly after sales

First trade price $48.76 per share Weighted average sale price for 20,419 shares

Second trade price $49.39 per share Weighted average sale price for 4,581 shares

Key Terms

Rule 10b5-1 trading plan, weighted average sale price, open-market sale, Ordinary Shares

4 terms

Rule 10b5-1 trading plan financial

"The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan..."

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average sale price financial

"The price reported above reflects the weighted average sale price."

open-market sale financial

"transaction_action": "open-market sale""

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Ordinary Shares financial

""security_title": "Ordinary Shares""

Ordinary shares are a type of ownership stake in a company, giving shareholders a right to participate in the company’s profits and decision-making through voting. They are similar to owning a piece of a business, and their value can rise or fall based on the company's performance. Investors buy ordinary shares to potentially earn dividends and benefit from the company's growth over time.

Form 4 Insider Transactions: What Each Field Means →

04/09/2026 - 04:15 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Shlomi Ben Haim

(Last)

(First)

(Middle)

C/O JFROG LTD.

270 E. CARIBBEAN DRIVE

(Street)

SUNNYVALE

CALIFORNIA

94089

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
JFrog Ltd [ FROG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	CHIEF EXECUTIVE OFFICER

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
04/07/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Ordinary Shares	04/07/2026		S⁽¹⁾		20,419	D	$48.76⁽²⁾	4,744,830	D
Ordinary Shares	04/07/2026		S⁽¹⁾		4,581	D	$49.39⁽³⁾	4,740,249	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 3, 2025.

2. This transaction was executed in multiple trades at prices ranging from $48.17 to $49.10. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

3. This transaction was executed in multiple trades at prices ranging from $49.24 to $49.89. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

	/s/ Shanti Ariker pursuant to power of attorney	04/09/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did JFrog (FROG) report for CEO Shlomi Ben Haim?

JFrog reported that CEO Shlomi Ben Haim sold 25,000 Ordinary Shares in two open-market transactions on April 7, 2026. These trades were reported on Form 4 and reflect routine insider activity disclosed to the Securities and Exchange Commission.

At what prices did the JFrog (FROG) CEO sell his shares?

The CEO’s sales were executed at weighted average prices of $48.76 and $49.39 per JFrog Ordinary Share. Each reported price reflects multiple individual trades within those ranges, aggregated into a single weighted average figure for disclosure purposes.

How many JFrog (FROG) shares does the CEO hold after this Form 4?

After the April 7, 2026 sales, CEO Shlomi Ben Haim directly holds 4,740,249 JFrog Ordinary Shares. This post-transaction ownership figure, disclosed in the Form 4, shows he retains a substantial equity stake in the company following the reported transactions.

What does "weighted average sale price" mean in this JFrog (FROG) filing?

The weighted average sale price combines multiple trades at different prices into one average figure. For these JFrog sales, trades occurred within specified price ranges, and the reported $48.76 and $49.39 numbers represent the volume-weighted average price across those individual executions.

How many JFrog (FROG) shares did the CEO sell in total on April 7, 2026?

On April 7, 2026, the CEO sold a total of 25,000 JFrog Ordinary Shares, split into 20,419 shares at a weighted average price of $48.76 and 4,581 shares at a weighted average price of $49.39, as disclosed in the Form 4 filing.