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  4. [Form 4] JFrog Ltd Insider Trading Activity

Yoav Landman of JFrog (FROG) sells 45,000 ordinary shares under plan

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

JFrog Ltd’s Chief Technology Officer and director, Yoav Landman, reported selling an aggregate 45,000 Ordinary Shares on July 17, 2026. The sales occurred in five tranches at weighted average prices of $84.86, $86.10, $87.07, $88.10, and $88.51 per share, each executed in multiple trades within specified price ranges from $84.50 to $88.52. According to the filing, all transactions were effected under a Rule 10b5-1 trading plan adopted by Landman on September 1, 2025.

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Insights

Analyzing...

Insider Landman Yoav
Role CHIEF TECHNOLOGY OFFICER
Sold 45,000 shs ($3.93M)
Type Security Shares Price Value
Sale Ordinary Shares F1, F2 1,100 $84.86 $93K
Sale Ordinary Shares F1, F3 6,081 $86.10 $524K
Sale Ordinary Shares F1, F4 22,751 $87.07 $1.98M
Sale Ordinary Shares F1, F5 14,768 $88.10 $1.30M
Sale Ordinary Shares F1, F6 300 $88.51 $27K
Holdings After Transaction: Ordinary Shares — 5,493,338 shares (Direct)
Footnotes (6)
  1. F1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on September 1, 2025.
  2. F2. This transaction was executed in multiple trades at prices ranging from $84.50 to $85.35. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
  3. F3. This transaction was executed in multiple trades at prices ranging from $85.50 to $86.49. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
  4. F4. This transaction was executed in multiple trades at prices ranging from $86.51 to $87.50. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
  5. F5. This transaction was executed in multiple trades at prices ranging from $87.51 to $88.48. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
  6. F6. This transaction was executed in multiple trades at prices ranging from $88.50 to $88.52. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
Total shares sold 45,000 shares Aggregate ordinary shares sold on 2026-07-17
Tranche at $84.86 1,100 shares Ordinary shares sold at weighted average $84.86 on 2026-07-17
Tranche at $86.10 6,081 shares Ordinary shares sold at weighted average $86.10 on 2026-07-17
Tranche at $87.07 22,751 shares Ordinary shares sold at weighted average $87.07 on 2026-07-17
Tranche at $88.10 14,768 shares Ordinary shares sold at weighted average $88.10 on 2026-07-17
Tranche at $88.51 300 shares Ordinary shares sold at weighted average $88.51 on 2026-07-17
Rule 10b5-1 trading plan regulatory
"were effected pursuant to a Rule 10b5-1 trading plan adopted"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average sale price financial
"The price reported above reflects the weighted average sale price."
Ordinary Shares financial
"security_title": "Ordinary Shares""
Ordinary shares are a type of ownership stake in a company, giving shareholders a right to participate in the company’s profits and decision-making through voting. They are similar to owning a piece of a business, and their value can rise or fall based on the company's performance. Investors buy ordinary shares to potentially earn dividends and benefit from the company's growth over time.
multiple trades financial
"This transaction was executed in multiple trades at prices ranging"

AI-generated analysis. How Rhea-AI works. Not financial advice.

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FAQ

What insider transaction did JFrog (FROG) report for Yoav Landman?
JFrog reported that Chief Technology Officer Yoav Landman sold 45,000 Ordinary Shares on July 17, 2026. The Form 4 shows five separate tranches, each at a different weighted average price, all executed under a Rule 10b5-1 trading plan.

How many JFrog (FROG) shares did Yoav Landman sell and at what prices?
Yoav Landman sold a total of 45,000 Ordinary Shares. Tranches were executed at weighted average prices of $84.86, $86.10, $87.07, $88.10, and $88.51 per share, each within disclosed intraday price ranges between $84.50 and $88.52.

On what date did JFrog (FROG) insider Yoav Landman execute these share sales?
All reported sales by Yoav Landman occurred on July 17, 2026. The Form 4 lists five same-day non-derivative transactions in JFrog Ordinary Shares, each representing a separate tranche of the overall 45,000-share disposition.

Were Yoav Landman’s JFrog (FROG) share sales made under a Rule 10b5-1 trading plan?
Yes. The filing states the sales were effected under a Rule 10b5-1 trading plan adopted by Yoav Landman on September 1, 2025. Such plans allow pre-arranged trading according to preset instructions, independent of subsequent market developments.

What type of securities did Yoav Landman sell in the JFrog (FROG) Form 4?
Yoav Landman sold JFrog Ordinary Shares in all reported transactions. The Form 4 lists only non-derivative Ordinary Shares, with no accompanying derivative exercises or holdings reported in the derivative section for this particular filing.
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Landman Yoav
(Last)(First)(Middle)
C/O JFROG LTD.
270 E. CARIBBEAN DRIVE
(Street)
SUNNYVALE CALIFORNIA 94089
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
JFrog Ltd [ FROG ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
XOfficer (give title below)Other (specify below)
CHIEF TECHNOLOGY OFFICER
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
07/17/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Ordinary Shares07/17/2026S(1)1,100D$84.86(2)5,537,238D
Ordinary Shares07/17/2026S(1)6,081D$86.1(3)5,531,157D
Ordinary Shares07/17/2026S(1)22,751D$87.07(4)5,508,406D
Ordinary Shares07/17/2026S(1)14,768D$88.1(5)5,493,638D
Ordinary Shares07/17/2026S(1)300D$88.51(6)5,493,338D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on September 1, 2025.
2. This transaction was executed in multiple trades at prices ranging from $84.50 to $85.35. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
3. This transaction was executed in multiple trades at prices ranging from $85.50 to $86.49. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
4. This transaction was executed in multiple trades at prices ranging from $86.51 to $87.50. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
5. This transaction was executed in multiple trades at prices ranging from $87.51 to $88.48. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
6. This transaction was executed in multiple trades at prices ranging from $88.50 to $88.52. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
/s/ Shanti Ariker, Pursuant to a Power of Attorney07/21/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR