JFrog CRO sells 18,794 shares in plan trade

JFrog Ltd (FROG) reported that its Chief Revenue Officer, Tali Notman, sold a total of 18,794 Ordinary Shares on September 8, 2026 in open‑market transactions under a Rule 10b5-1 trading plan adopted on September 5, 2025.

Available on EDGAR 09/10/2026 - 04:15 PM EDT Accepted by SEC EDGAR 09/10/2026 - 04:15 PM EDT Learn about SEC filing dates

Rhea-AI Filing Summary

JFrog Ltd (FROG) reported that its Chief Revenue Officer, Tali Notman, sold a total of 18,794 Ordinary Shares on September 8, 2026 in open‑market transactions under a Rule 10b5-1 trading plan adopted on September 5, 2025. The sales were executed at weighted average prices of $86.94 and $87.78 per share across multiple trades within specified price ranges.

Insider Trade Summary 10b5-1

Net Seller: 18,794 shares

Net Sell 2 txns

Insider Notman Tali

Role CHIEF REVENUE OFFICER

Sold 18,794 shs ($1.63M)

Share of Position Sold 2.7%

Type	Security	Shares	Price	Value
Sale	Ordinary Shares F1, F2	17,949	$86.94	$1.56M
Sale	Ordinary Shares F1, F3	845	$87.78	$74K

Holdings After Transaction: Ordinary Shares — 668,678 shares (Direct)

Holdings Before and After: Ordinary Shares, 687,472 to 668,678 shares (Direct)

Other Insiders: 5 other insiders reported open-market sales of this stock in the 30 days up to this filing.

Footnotes (3)

1. F1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on September 5, 2025.
2. F2. This transaction was executed in multiple trades at prices ranging from $86.55 to $87.54. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
3. F3. This transaction was executed in multiple trades at prices ranging from $87.55 to $88.00. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

Key Figures

Total shares sold: 18,794 shares First sale block: 17,949 shares at $86.94 per share Second sale block: 845 shares at $87.78 per share +3 more

6 metrics

Total shares sold 18,794 shares Ordinary Shares sold by the chief revenue officer on September 8, 2026

First sale block 17,949 shares at $86.94 per share Weighted average sale price, trades ranged from $86.55 to $87.54

Second sale block 845 shares at $87.78 per share Weighted average sale price, trades ranged from $87.55 to $88.00

Rule 10b5-1 plan adoption date September 5, 2025 Date the reporting person adopted the trading plan governing these sales

Lower trade price range $86.55–$87.54 Price range for trades included in the $86.94 weighted average sale

Higher trade price range $87.55–$88.00 Price range for trades included in the $87.78 weighted average sale

Key Terms

Rule 10b5-1 trading plan, weighted average sale price, Ordinary Shares

3 terms

Rule 10b5-1 trading plan regulatory

"The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on September 5, 2025."

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average sale price financial

"The price reported above reflects the weighted average sale price."

Ordinary Shares financial

"The reported transactions involve sales of JFrog Ordinary Shares held directly."

Ordinary shares are a type of ownership stake in a company, giving shareholders a right to participate in the company’s profits and decision-making through voting. They are similar to owning a piece of a business, and their value can rise or fall based on the company's performance. Investors buy ordinary shares to potentially earn dividends and benefit from the company's growth over time.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did JFrog Ltd (FROG) disclose in this Form 4?

JFrog disclosed that Chief Revenue Officer Tali Notman sold a total of 18,794 Ordinary Shares on September 8, 2026 in open‑market transactions, as reported in two separate sale entries.

At what prices were the JFrog (FROG) shares sold by the chief revenue officer?

The reported sales used weighted average prices of $86.94 per share for 17,949 shares and $87.78 per share for 845 shares, with individual trades executed in stated ranges between $86.55 and $88.00.

Were the JFrog (FROG) insider sales made under a Rule 10b5-1 trading plan?

Yes. The filing states the sales were effected under a Rule 10b5-1 trading plan adopted by Tali Notman on September 5, 2025, indicating the transactions were pre‑planned according to that arrangement.

How many JFrog (FROG) shares did the insider sell in total?

The chief revenue officer reported selling a total of 18,794 Ordinary Shares, consisting of 17,949 shares at a weighted average price of $86.94 and 845 shares at a weighted average price of $87.78.

What price ranges applied to the JFrog (FROG) insider’s trades on September 8, 2026?

One group of trades occurred at prices ranging from $86.55 to $87.54, and the other at prices ranging from $87.55 to $88.00. For each group, the reported price in the Form 4 is the weighted average sale price.

What role does the reporting person hold at JFrog Ltd (FROG)?

The reporting person, Tali Notman, is identified as the company’s Chief Revenue Officer, and the reported transactions involve sales of JFrog Ordinary Shares held directly.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Notman Tali

(Last) (First) (Middle)

C/O JFROG LTD.

270 E. CARIBBEAN DRIVE

(Street)

SUNNYVALE CALIFORNIA 94089

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
JFrog Ltd [ FROG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	CHIEF REVENUE OFFICER

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
09/08/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Ordinary Shares	09/08/2026		S(1)		17,949	D	$86.94(2)	669,523	D
Ordinary Shares	09/08/2026		S(1)		845	D	$87.78(3)	668,678	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on September 5, 2025.

2. This transaction was executed in multiple trades at prices ranging from $86.55 to $87.54. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

3. This transaction was executed in multiple trades at prices ranging from $87.55 to $88.00. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

	/s/ Shanti Ariker, Pursuant to a Power of Attorney	09/10/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)