JFrog officer plans sale of 75,700 shares, $6.3M

Officer Shlomi Ben Haim filed a Rule 144 notice to potentially sell up to 75,700 JFrog common shares, following several prior sales in recent months.

Available on EDGAR 09/08/2026 - 10:25 AM EDT Accepted by SEC EDGAR 09/08/2026 - 10:24 AM EDT Learn about SEC filing dates

Rhea-AI Filing Summary

JFrog Ltd (FROG) received a notice under Rule 144 that officer Shlomi Ben Haim may sell up to 75,700 shares of common stock through Charles Schwab & Co., with an aggregate market value of $6,316,555, when sold, based on an outstanding share count of 123,301,311 shares.

The notice lists NASDAQ as the exchange and an approximate sale date of September 8, 2026, and also discloses several prior sales of JFrog common stock by Shlomi Ben Haim during the past three months.

Key Figures

Shares proposed for sale: 75,700 shares Aggregate market value: $6,316,555 Shares outstanding: 123,301,311 shares +4 more

7 metrics

Shares proposed for sale 75,700 shares Common stock covered by the Rule 144 notice

Aggregate market value $6,316,555 Market value of the 75,700 shares proposed to be sold

Shares outstanding 123,301,311 shares JFrog common shares outstanding referenced in the notice

Prior sale June 29, 2026 65,999 shares for $5,941,619.00 JFrog common stock sold by Shlomi Ben Haim during past three months

Prior sale July 8, 2026 15,000 shares for $1,415,503.00 JFrog common stock sold by Shlomi Ben Haim

Prior sale August 7, 2026 15,000 shares for $1,365,054.00 JFrog common stock sold by Shlomi Ben Haim

Prior sale September 2, 2026 37,232 shares for $3,369,868.00 JFrog common stock sold by Shlomi Ben Haim

Key Terms

Rule 144, aggregate market value, Securities To Be Sold, Securities Sold During The Past 3 Months

4 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

aggregate market value financial

"75700 | 6316555.00 | 123301311 | 09/08/2026"

Aggregate market value is the combined price you would pay to buy all outstanding shares of a company or all companies in a group at current market prices — essentially the sum of each stock’s market capitalization. It matters to investors because it shows the overall size and weight of an investment or sector (like the total cost to buy every piece of a puzzle), helps compare scale across companies or markets, and influences index composition and risk exposure.

Securities To Be Sold financial

"144: Securities To Be Sold Common | 04/20/2008 | Various methods"

Securities Sold During The Past 3 Months financial

"144: Securities Sold During The Past 3 Months SHLOMI BEN HAIM"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the Form 144 filing mean for JFrog Ltd (FROG)?

The filing states that officer Shlomi Ben Haim has given notice under Rule 144 of a proposed sale of up to 75,700 shares of JFrog common stock. It is a disclosure of potential resales by an affiliate, not an issuance of new shares by JFrog.

How many JFrog (FROG) shares are covered by this Rule 144 notice?

The notice covers a proposed sale of up to 75,700 shares of JFrog common stock. The filing also reports an aggregate market value for these shares of $6,316,555 at the time of the notice.

When might the 75,700 JFrog (FROG) shares be sold under this Form 144?

The filing lists an approximate date of sale of September 8, 2026. It is a proposed timing for sales under Rule 144 and does not guarantee that all or any of the shares will be sold on that date.

What prior JFrog (FROG) stock sales by Shlomi Ben Haim are disclosed?

The notice lists past three-month sales of JFrog common stock by Shlomi Ben Haim, including 65,999 shares on June 29, 2026, 15,000 shares on July 8, 2026, 15,000 shares on August 7, 2026, and 37,232 shares on September 2, 2026.

How many JFrog (FROG) shares are outstanding as referenced in this filing?

The Form 144 disclosure states that there are 123,301,311 shares of JFrog common stock outstanding. This is provided as context for the proposed resale; it is not the number of shares being sold.

Which broker and exchange are involved in the proposed JFrog (FROG) sale?

The proposed sale is listed through Charles Schwab & Co., Inc. as broker, with JFrog common stock traded on NASDAQ. The Form 144 notice identifies NASDAQ as the securities exchange for the planned transactions.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001823009
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	JFrog Ltd
SEC File Number	001-39492
Address of Issuer	270 E CARIBBEAN DRIVE SUNNYVALE CALIFORNIA 94089
Phone	(408) 329-1540
Name of Person for Whose Account the Securities are To Be Sold	Shlomi Ben Haim
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Charles Schwab & Co, Inc. 3000 Schwab Way Westlake TX 76262	75700	6316555.00	123301311	09/08/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	04/20/2008	Various methods acquired on 4/28/08 & 9/1/26	Issuer			75700	04/20/2008	NA

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
SHLOMI BEN HAIM 270 E. Caribbean Drive Sunnyvale CA 94089	COMMON	06/29/2026	65999	5941619.00
SHLOMI BEN HAIM 270 E. Caribbean Drive Sunnyvale CA 94089	COMMON	07/08/2026	15000	1415503.00
SHLOMI BEN HAIM 270 E. Caribbean Drive Sunnyvale CA 94089	COMMON	08/07/2026	15000	1365054.00
SHLOMI BEN HAIM 270 E. Caribbean Drive Sunnyvale CA 94089	COMMON	09/02/2026	37232	3369868.00

144: Remarks and Signature

Remarks
Date of Notice	09/08/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	02/25/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	SHLOMI BEN HAIM
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)