JFrog director sells 120K shares in plan trade

A JFrog Ltd director sold 120,000 ordinary shares on September 1, 2026 under a pre‑arranged Rule 10b5‑1 trading plan.

Rhea-AI Filing Summary

JFrog Ltd (FROG) director Simon Frederic reported open‑market sales of a total of 120,000 Ordinary Shares on September 1, 2026, executed in eight separate transactions at weighted average prices from about $91.83 to $98.75. All sales were made under a Rule 10b5-1 trading plan adopted on August 12, 2025.

Insider Trade Summary 10b5-1

Net Seller: 120,000 shares

Net Sell 8 txns

Insider Simon Frederic

Role Director

Sold 120,000 shs ($11.19M)

Type	Security	Shares	Price	Value
Sale	Ordinary Shares F1, F2	63,124	$91.83	$5.80M
Sale	Ordinary Shares F1, F3	13,510	$92.77	$1.25M
Sale	Ordinary Shares F1, F4	12,357	$93.67	$1.16M
Sale	Ordinary Shares F1, F5	9,054	$95.05	$861K
Sale	Ordinary Shares F1, F6	14,133	$95.84	$1.35M
Sale	Ordinary Shares F1, F7	3,903	$96.93	$378K
Sale	Ordinary Shares F1, F8	2,319	$97.84	$227K
Sale	Ordinary Shares F1, F9	1,600	$98.75	$158K

Holdings After Transaction: Ordinary Shares — 2,864,328 shares (Direct)

Footnotes (9)

1. F1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 12, 2025.
2. F2. This transaction was executed in multiple trades at prices ranging from $91.36 to $92.35. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
3. F3. This transaction was executed in multiple trades at prices ranging from $92.36 to $93.35. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
4. F4. his transaction was executed in multiple trades at prices ranging from $93.36 to $94.34. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
5. F5. This transaction was executed in multiple trades at prices ranging from $94.38 to $95.37. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
6. F6. This transaction was executed in multiple trades at prices ranging from $95.38 to $96.36. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
7. F7. This transaction was executed in multiple trades at prices ranging from $96.41 to $97.40. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
8. F8. This transaction was executed in multiple trades at prices ranging from $97.42 to $98.38. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
9. F9. This transaction was executed in multiple trades at prices ranging from $98.60 to $98.95. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

Key Figures

Total shares sold: 120,000 shares Largest single sale block: 63,124 shares at $91.83 per share Number of reported sale transactions: 8 transactions +4 more

7 metrics

Total shares sold 120,000 shares Aggregate Ordinary Shares sold on September 1, 2026

Largest single sale block 63,124 shares at $91.83 per share Ordinary Shares sold in one transaction on September 1, 2026

Number of reported sale transactions 8 transactions Open‑market sales on September 1, 2026

Highest reported weighted average sale price $98.75 per share Ordinary Share sale of 1,600 shares on September 1, 2026

Lowest underlying trade price range $91.36 to $92.35 per share Price range for one transaction’s multiple trades

Highest underlying trade price range $98.60 to $98.95 per share Price range for one transaction’s multiple trades

Rule 10b5-1 plan adoption date August 12, 2025 Trading plan under which the September 1, 2026 sales were effected

Key Terms

Rule 10b5-1 trading plan, weighted average sale price, multiple trades, Ordinary Shares

4 terms

Rule 10b5-1 trading plan regulatory

"The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 12, 2025."

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average sale price financial

"The price reported above reflects the weighted average sale price."

multiple trades financial

"This transaction was executed in multiple trades at prices ranging from $91.36 to $92.35."

Ordinary Shares financial

"Ordinary Shares transaction on September 1, 2026."

Ordinary shares are a type of ownership stake in a company, giving shareholders a right to participate in the company’s profits and decision-making through voting. They are similar to owning a piece of a business, and their value can rise or fall based on the company's performance. Investors buy ordinary shares to potentially earn dividends and benefit from the company's growth over time.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did JFrog Ltd (FROG) report for Simon Frederic?

JFrog Ltd reported that director Simon Frederic sold a total of 120,000 Ordinary Shares on September 1, 2026 in a series of open‑market transactions, according to the Form 4 filing.

How many JFrog (FROG) shares did Simon Frederic sell and on what date?

On September 1, 2026, Simon Frederic sold an aggregate of 120,000 Ordinary Shares of JFrog Ltd in eight reported sale transactions, as disclosed in the Form 4.

At what prices were Simon Frederic’s JFrog (FROG) share sales executed?

The reported weighted average sale prices ranged from about $91.83 per share to about $98.75 per share, with underlying individual trades executed in price ranges from $91.36 to $98.95, based on the transaction footnotes.

Were Simon Frederic’s JFrog (FROG) share sales made under a Rule 10b5-1 plan?

Yes. The filing states that the sales were effected pursuant to a Rule 10b5-1 trading plan adopted by Simon Frederic on August 12, 2025.

How many separate sale transactions did the JFrog (FROG) Form 4 report for September 1, 2026?

The Form 4 reports eight separate open‑market sale transactions in JFrog Ltd Ordinary Shares on September 1, 2026 for Simon Frederic.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

Available on EDGAR 09/03/2026 - 04:26 PM EDT Accepted by SEC EDGAR 09/03/2026 - 04:15 PM EDT Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Simon Frederic

(Last) (First) (Middle)

C/O JFROG LTD.

270 E. CARIBBEAN DRIVE

(Street)

SUNNYVALE CALIFORNIA 94089

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
JFrog Ltd [ FROG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
09/01/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Ordinary Shares	09/01/2026		S(1)		63,124	D	$91.83(2)	2,921,204	D
Ordinary Shares	09/01/2026		S(1)		13,510	D	$92.77(3)	2,907,694	D
Ordinary Shares	09/01/2026		S(1)		12,357	D	$93.67(4)	2,895,337	D
Ordinary Shares	09/01/2026		S(1)		9,054	D	$95.05(5)	2,886,283	D
Ordinary Shares	09/01/2026		S(1)		14,133	D	$95.84(6)	2,872,150	D
Ordinary Shares	09/01/2026		S(1)		3,903	D	$96.93(7)	2,868,247	D
Ordinary Shares	09/01/2026		S(1)		2,319	D	$97.84(8)	2,865,928	D
Ordinary Shares	09/01/2026		S(1)		1,600	D	$98.75(9)	2,864,328	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 12, 2025.

2. This transaction was executed in multiple trades at prices ranging from $91.36 to $92.35. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

3. This transaction was executed in multiple trades at prices ranging from $92.36 to $93.35. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

4. his transaction was executed in multiple trades at prices ranging from $93.36 to $94.34. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

5. This transaction was executed in multiple trades at prices ranging from $94.38 to $95.37. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

6. This transaction was executed in multiple trades at prices ranging from $95.38 to $96.36. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

7. This transaction was executed in multiple trades at prices ranging from $96.41 to $97.40. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

8. This transaction was executed in multiple trades at prices ranging from $97.42 to $98.38. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

9. This transaction was executed in multiple trades at prices ranging from $98.60 to $98.95. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

	/s/ Shanti Ariker, Pursuant to a Power of Attorney	09/03/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)