JFrog officer plans $1.6M stock sale

Available on EDGAR 09/08/2026 - 04:03 PM EDT Accepted by SEC EDGAR 09/08/2026 - 04:02 PM EDT Learn about SEC filing dates

Rhea-AI Filing Summary

JFrog Ltd (FROG) received a notice of proposed sale on Form 144 for up to 18,794 shares of its common stock to be sold through UBS Financial Services Inc. The shares have an aggregate market value of $1,634,596.87, compared with 123,301,311 shares of common stock outstanding. The securities were acquired through vesting of stock awards, including 14,555 shares vesting on September 1, 2026 and 4,239 shares vesting on March 1, 2026. UBS signed the notice as attorney-in-fact for officer Tali Notman.

Key Figures

Shares proposed to be sold: 18,794 shares Aggregate market value of shares: $1,634,596.87 Shares outstanding: 123,301,311 shares +3 more

6 metrics

Shares proposed to be sold 18,794 shares Maximum number of JFrog common shares covered by the Form 144 notice

Aggregate market value of shares $1,634,596.87 Aggregate market value of the 18,794 shares proposed to be sold

Shares outstanding 123,301,311 shares JFrog common shares outstanding as referenced in the Form 144

Stock award vesting on September 1, 2026 14,555 shares Common shares acquired from issuer via vesting of stock award

Stock award vesting on March 1, 2026 4,239 shares Common shares acquired from issuer via vesting of stock award

Approximate date of sale September 8, 2026 Approximate date for the proposed NASDAQ sales under Rule 144

Key Terms

Rule 144, aggregate market value, vesting of stock award, attorney-in-fact

4 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

aggregate market value financial

"Common ... 18794 | 1634596.87 | 123301311 | 09/08/2026 | NASDAQ"

Aggregate market value is the combined price you would pay to buy all outstanding shares of a company or all companies in a group at current market prices — essentially the sum of each stock’s market capitalization. It matters to investors because it shows the overall size and weight of an investment or sector (like the total cost to buy every piece of a puzzle), helps compare scale across companies or markets, and influences index composition and risk exposure.

vesting of stock award financial

"Common | 09/01/2026 | Vesting of Stock Award | Issuer"

attorney-in-fact regulatory

"UBS Financial Services Inc, as attorney-in-fact for Tali Notman"

An attorney-in-fact is the person or entity given legal authority through a power of attorney to act on behalf of another for specific tasks, such as signing documents, voting shares, or handling transactions. For investors, this matters because it lets a trusted representative make timely decisions or complete paperwork when the owner cannot, much like handing keys to someone to run errands on your behalf—so checks on scope and limits of that authority are important.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the Form 144 filing for JFrog Ltd (FROG) disclose?

It discloses a proposed sale under Rule 144 of up to 18,794 shares of JFrog Ltd common stock by officer Tali Notman, with UBS Financial Services Inc. acting as attorney-in-fact and broker for the planned NASDAQ transactions.

How many JFrog (FROG) shares are covered by this Form 144 and what is their value?

The notice covers up to 18,794 common shares of JFrog Ltd with an aggregate market value of $1,634,596.87, as stated in the Form 144 securities information section.

How many JFrog (FROG) shares are outstanding according to this Form 144?

The Form 144 states that 123,301,311 shares of JFrog Ltd common stock are outstanding, providing context for the size of the proposed Rule 144 sale.

How were the JFrog (FROG) shares in this Form 144 acquired?

The shares were acquired through vesting of stock awards, including 14,555 shares vesting on September 1, 2026 and 4,239 shares vesting on March 1, 2026, all from the issuer.

Who is executing the potential sale in the JFrog (FROG) Form 144 filing?

The notice identifies UBS Financial Services Inc. as the broker. The Form 144 is signed “/s/ UBS Financial Services Inc, as attorney-in-fact for Tali Notman,” indicating UBS is acting on behalf of officer Tali Notman.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001823400
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	JFrog Ltd
SEC File Number	001-39492
Address of Issuer	270 E CARIBBEAN DRIVE SUNNYVALE CALIFORNIA 94089
Phone	(408) 329-1540
Name of Person for Whose Account the Securities are To Be Sold	Notman Tali
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	UBS Financial Services, Inc. 11 Madison Avenue 4th Floor New York NY 10010	18794	1634596.87	123301311	09/08/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	09/01/2026	Vesting of Stock Award	Issuer			14555	09/01/2026	N/A
Common	03/01/2026	Vesting of Stock Award	Issuer			4239	03/01/2026	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks
Date of Notice	09/08/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	09/05/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ UBS Financial Services Inc, as attorney-in-fact for Tali Notman
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)