[144] JFrog Ltd. SEC Filing

Rhea-AI Filing Summary

JFrog Ltd. (FROG) filed a Form 144 notifying an intended sale of 36,518 common shares with an aggregate market value of $1,549,242.76. The filing shows approximately 116,741,766 shares outstanding and lists the approximate sale date as 08/14/2025 on NASDAQ. The securities were acquired partly by a private acquisition from the issuer on 05/21/2012 (28,692 shares, paid in cash) and partly via restricted stock vesting on 05/16/2023 (7,826 shares). The Form 144 also discloses actual sales on 08/13/2025 by Yoseph Sela totaling 29,134 shares in two transactions for gross proceeds of $1,235,454.93 ($905,745.55 and $329,709.38 respectively). The filer attests there is no undisclosed material adverse information.

Insights

Securities Analyst

TL;DR: Routine Rule 144 sale by an insider/affiliate; disclosed acquisition history and recent transactions, appears procedural rather than transformational.

The Form 144 details a proposed sale of 36,518 common shares valued at about $1.55M and reports recent executed sales of 29,134 shares for $1.235M. Acquisitions include a 2012 private issuance and 2023 restricted stock vesting. For investors, this filing documents insider liquidity but contains no operational or financial disclosures about the company itself. The disclosure follows Rule 144 mechanics and includes the seller's representation of no undisclosed material adverse information.

Corporate Governance Expert

TL;DR: Proper Rule 144 disclosure of insider sales with acquisition provenance; governance-compliance aspect is routine and transparent.

The filing provides required information: number of shares, aggregate market value, acquisition dates and methods, and recent sales by Yoseph Sela. It shows both long-held shares from a 2012 private acquisition and more recent vested restricted stock, indicating mixed sources of the position. The attestation about material information and the inclusion of broker details suggest the transaction is being processed under standard compliance protocols.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	36518	1549242.76	116741766	08/14/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	05/21/2012	Private Acquisition from Issuer/Affiliate	Issuer			28692	05/21/2012	Cash
Common	05/16/2023	Restricted stock vesting under a registered plan	Issuer			7826	05/16/2023	Not Applicable

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
YOSEPH SELA 270 E. CARIBBEAN DRIVE SUNNYVALE CA 94089	Common	08/13/2025	21308	905745.55
YOSEPH SELA 270 E. CARIBBEAN DRIVE SUNNYVALE CA 94089	Common	08/13/2025	7826	329709.38

144: Remarks and Signature

Remarks

Date of Notice

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)